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Posts Tagged ‘Google AdMob deal’
Google gets bigger, acquires mobile ad network AdMob
Amanda Moshier | November 9th, 2009
Today’s big news comes from the Google camp in the form of a $750 million deal to acquire AdMob, the mobile ad network that has seen impressive growth in just a 3-year period. While overall spend on mobile advertising is nominal in comparison to spend on regular search and display, the trend towards mobile phones becoming personal computers is well on its way, and the amount marketers spend on mobile search can only increase as our knowledge of the space and metrics we use to we understand it become more sophisticated. Google’s acquisition of AdMob transforms Google into an all-in-one solution for marketers looking to spend their dollars online; assuming the deal closes (it will be scrutinized by the FCC as most of the search giant’s big moves are), Google will be in the position to place both display and search ads on regular and mobile sites, as well as ads in mobile applications, making it an even mightier force in the online ad space, and likely giving the FCC even more reason to watch Google like a hawk. According to Google’s press release, AdMob was specializing in display and in-application mobile ads, while Google was focused mainly on search. This deal gives Google yet another competitive edge in a market that is expected to see revenues as high as 3.3 billion dollars in 2013, according to eMarketer. Whether mobile search meets the industry’s expectations remains to be seen, but I am more interested in how mobile advertising will change Continue reading…
Tags: Google acquires AdMob, Google AdMob deal, mobile advertising, mobile search
Posted in Google, Internet News, Technology | 2 Comments
