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Posts Tagged ‘foursquare’
Optimizing For Mobile & Local Search: 5 Things Businesses Need To Know About Local SEO
Christian Vuong | June 28th, 2011
The annual SMX Advanced Conference covers a vast array of information in the search industry. This year, like others, covered everything from SEO, to Social Media, to Paid Search and more. And while it did feel like every conversation touched on Google’s Panda update and its effects on the industry, there was an important underlying theme, which was that local search has grown and is becoming even more important to businesses. According to Google, local searches now account for 20% of searches on Google. Mix this in with comScore’s May 2011 report and now we’re looking at 2.24 billion queries a month on Google with local intent. Yes, that’s billion with a B. These changes aren’t just coming from search engines, but also from the mobile side. In mobile, 95% of smartphone users have looked up local information and 88% of these users generally take action within a day. Combine this with the 66% of users who use location based apps such as Groupon NOW, Yelp, shopkick & Happy Hours, and this makes optimizing and managing a business’ online reputation even more important. Besides VCs pouring in all this money for location based apps, Google is also investing, heavily marketing local search to businesses and to date has over 4 million business listings in its index. At the same time, Google has been constantly testing out new layouts for the Google Places results. Don’t assume Bing has taken this lying down though. Bing powered search continues to grow in market Continue reading…
Tags: Bing, bing business portal, foursquare, friend recommendations, groupon now, mobile search, seattle, shopkick, smx advanced, yelp
Posted in Local Search, SEO | 4 Comments
Facebook Places: Location’s Wakeup Call
Michael Block | August 25th, 2010
About one week ago, Facebook released a new product called Facebook Places. It’s an application that allows you to check yourself and your friends in at locations such as restaurants, bars, parks and other places of interest. Facebook Places is only the latest in a series of location-based social media platforms to launch, however, the big difference between Facebook Places and the others (e.g. Foursquare, Gowalla, Loopt) is that Facebook Places is powered by Facebook and the other are not. Facebook has done what once seemed impossible at worst and improbably at best; it has made money in the social media space. Twitter is still figuring things out, Google can’t really decide on a product to offer and the other big names (Yahoo, Microsoft, et al.) have pretty much stayed out of it. Because of this and the fact that Facebook is now the top site on the Internet in terms of pageviews¹, Facebook’s entry into the location-based socia media space is a big, big deal. Despite the fact that Facebook has partnered with Foursquare and Gowalla for the launch of Facebook Places, this announcement couldn’t have come at a worse time for Foursquare. Foursquare had only very recently begun to distance itself from its competitors. Take a look at the change in unique visits since December of 2009 between the three most relevant players in the location-based social media space: Even if Foursquare and Facebook are tenuous allies for the moment, that alliance is likely to last only as long Continue reading…
Tags: facebook, facebook places, foursquare, gowalla, Social Media
Posted in Editorial | No Comments
