Kevin Rose, the founder of social aggregator Digg and all-around Internet bigwig, recently tweeted that Google was up to something big and that it was purportedly called “Google Me.” After much hoopla, major online news channels were confirming the story and already speculating on what Google Me meant to the social fabric of the Internet. Would Google Me become an adequate competitor or even replacement to Facebook? Is Google taking this project seriously? Would it be a huge success like Gmail or a huge bust like Google Buzz? When can we expect it to launch? The one thing that we know for sure, though, is that we don’t know much yet. Much like all the speculation about Lebron James, it seems that we’ll just have to just wait until Google Me is finally unveiled before we have the real scoop. If you’re interested in reading more about Google Me, I’d … Continue reading
Tag Archives: facebook
Sorting Out Facebook’s Privacy Policy
In the past few weeks, the Facebook community has been in a frenzy about the new privacy policy by Facebook. There are Facebook protests popping up all over the internet and many influential people in the tech industry have either shut down their Facebook account, or plan on doing so. What should you make of all this Facebook privacy hoopla? The Facts: Facebook recently unveiled their new 5,830 word Privacy Policy (longer than the US Constitution, sans amendments). The biggest change and the main concern with the privacy policy is that it now requires users to opt out if they wish to keep their information private. Most information they share on their profiles is now public by default. Not only is it public, but some of this personal data is available to third party application. Not only is this new openness an issue, but the complexity of the privacy settings … Continue reading
What is Your Social Media Impact?
Social media is changing the behaviors of potential consumers. By combining traditional advertising principles and the features of today’s social networks, brands are able to reach a large audience and disseminate their brand. Through social media, brands bring value to their audience and broaden their viral reach, which in turn impacts consumer’s behavior and attitude toward the brand for the long-term. The impact social media has on consumer behavior highlights the fact that social media is not a fad but rather a stepping stone to the future. Social media is bridging the gap from the previous generation’s marketing/advertising philosophy with today’s technology which heightens the effectiveness. Before there were social networks, smart phones, and blogs, advertisers used print. They designed beautiful ads that had the right information, branding the company through visuals. They could estimate how many people would be directly exposed to the ad (i.e. subscribers) but they couldn’t determine … Continue reading
Tues News 2/16 (What You Don’t Know Edition)
Thank you to Amanda for saving my buns by providing the links today. With Presidents’ Day on Monday and with me leaving for New York to take a new Google test, I’ve got quite the busy week for myself. However, whereas that may have prevented a Tues News in the past, steadfast Wpromoter, Amanda Moshier won’t let that be the case this week. She even threw in an extra link! The theme, as I understand it, is “what you don’t know,” spurred by the recent SNAFU with Google Buzz. We were going to go with “the privacy edition” except that I feel like privacy is coming up as an issue week after week. Don’t know what I’m talking about? Well then, let’s get going! Okay, so if you didn’t hear by now, everyone is really, really upset with Google. It turns out that if you had a Google profile and … Continue reading
Google Buzzing. Twitter Fretting?
Just about a month ago, I editorialized on the Wpromote blog about Google’s response to Yelp’s refusal to be purchased by Google: Hell hath no fury like Sergey and Larry [Google's founders] scorned. Keep in mind, all you innovators out there, that if Google offers to buy you out, what they are really saying is, “Don’t make us do what you do, only better!” Remember MapQuest? Yeah, neither do I. Well, it looks like Twitter may be getting similar comeuppance. Google just announced Google Buzz and you can learn about it in the video above or in the TechCrunch article hot off the presses. This move by Google is significant for a number of reasons: It’s built into Gmail and tons of people already use Gmail. It’s an outstanding parry to Facebook’s decision to try their hand at email (which would compete directly with Gmail). If you have Facebook and … Continue reading
The #1 Reason to Send Traffic to a Facebook Fan Page Rather than a Website (and How to Leverage Facebook for Greater Brand Awareness)
by Jesse Bouman and Amanda Moshier It’s no news social media is changing the landscape in online marketing. One of the more influential social media tools is the social network Facebook, and the practice of sending viewers to a company’s Facebook page and not its homepage is a growing trend (See Carl’s Jr TV Ad). More companies should take heed. Not every company ‘needs’ social media and not all traffic should be sent to Facebook, but most brands need at least a presence on the main social networking sites. Read on for the #1 benefit of sending consumers to your Facebook fan page and how to start looking at social media as a branding vehicle. The value of filtering website traffic through a Facebook fan page The main reason brands set up a presence on social networks like Facebook is to create a bond with consumers they hope results in … Continue reading