A Smorgasbord of Social Media: 2/21/2014


Hey there, and welcome to another Smorgasbord of Social Media! There has been some exciting news in the social media space in the last week! Let’s dive right into it. Facebook Acquires WhatsApp For $16 Billion If you haven’t heard of WhatsApp, it is a mobile messaging service with over 450 million active monthly users, 70% of which are active daily, and adding more than 1 million new registered users per day. These big numbers commanded the $16 billion price tag, which is the biggest acquisition in mobile tech history. Now, why would Facebook want a mobile messaging app? In its latest blog post, Facebook mentions how this acquisition will support the shared mission to bring more connectivity and utility to the world. What Facebook seems to be after: that massively engaged user base. They go on to say how the acquisitions will help by delivering core Internet services affordably. … Continue reading

A Plethora of PPC News: 2/20/14


Thanks for stopping in on another interesting week in PPC management news from the Plethora. I hope you all had a wonderful Presidents’ Day! We’ll be checking out some major acquisitions and some big reveals from the top companies in the digital marketing world this week.     What do you do if the messaging company you want to buy for $3 billion says no? Well, if you’re Facebook, you turn around and buy a better one for $16 billion. This week, Facebook acquired messaging app What’s App for that princely sum just months after being told, “no way, Jose” by SnapChat. Personally, I think this was a brilliant move but I think that Henry Boldget did a better job summing up why this was a brilliant business decision by the Zuck. Facebook wasn’t the only company in a spending mood, though. Google got together with Magna Global, one of … Continue reading

A Smorgasbord of Social Media: 2/14/2014


Welcome back to another week of A Smorgasbord of Social Media. We just have a few updates for you for now, but lets dive right in. Twitter Redesigns to look more like Facebook We’ve said it before and we’ll say it again, “Finally, you understand Twitter – and then it goes all Facebook on you and changes.” But this time, the changes just make it look more like Facebook. From the looks of it, this change is more about the profile layout and avoids changes to the homepage. A Mashable editor noticed the change when he logged in earlier this week. The layout looks more like a Facebook profile: profile image on left, with a header above and tabs going across right below the header. Those tabs across also include a new category, photos/videos. After Mashable initially reported the new redesign many people commented on how it looks too similar … Continue reading

A Smattering of SEO News: 2/3/14


Hello folks, happy Monday, and happy February! I hope January was awesome for you all, and may February be even better. It’s been a busy year for SEO so far, and the past week has had some awesome stories, so let’s dive in!   Google News: Google And Bing Agree: Previous Successes Don’t Guarantee Success In SEO – In a recent webmaster video, Google’s Matt Cutts deals with what owners of older sites can do to maintain their site and keep their high search rankings. Basically, he says a lot of webmasters are nervous about making changes to a successful site, and eventually sites can look dated, run slowly, or be cumbersome to navigate. All of these are usability problems which can cause users to move to newer, more up-to-date sites that are just as hungry for high rankings. Cutts suggests to take a fresh look at your site and … Continue reading

A Smorgasbord Of Social Media: 1/31/14


Ladies and gentlemen, thanks for joining me again this week for a round-up of all things Social Media. We have some really interesting updates, so lets get right down to business.   Facebook Introduces Paper Yesterday, Facebook introduced a new way of browsing your News Feed. “Paper” as they call it, includes stories and themed sections, making it easier to follow your favorite interests. You can customize Paper with an array of different topics that include a mixture of content from many well-known publications. This is the first product introduced by Facebook Creative Labs, a new department focused on developing new apps for Facebook’s ever-changing platform. Facebook Fighting Twitter For TV Data Second on Facebook’s list of announcements this week was Chatter. Chatter will help collect and publish anonymous data about TV conversations. Facebook teamed up with a social media television analytics firm, SecondSync, to release a study “Watching With … Continue reading

A Plethora Of PPC News: 1/30/14


After a major apology in December for missing so many posts, I’ve missed over a month of new articles about PPC news. I’d apologize again but you guys probably wouldn’t buy it (and I don’t blame you), so let’s just get right to the recent developments in the paid search advertising world instead:     Facebook had a good 2013 and an even better fourth quarter. They’re making a lot money and doing it faster than most analysts would have guessed. Unfortunately for third party app makers, though, they’re signing a different tune. As a result, Facebook has decided to begin advertising within third party apps. Although this may appeal to the app developers who will get a cut of the action, it remains to be seen whether advertisers will be interested at all. Plus, that’s just one additional, somewhat confusing means of marketing in Facebook’s already multifaceted offering.   By … Continue reading