A Smattering of SEO News: 4/16/14

Hey folks, happy after-taxes day! I hope the tax season was easy and rewarding for you all, and that you got huge refunds! With that said, we’ve got some great SEO tidbits this week, so let’s dive in and help you forget about tax season that much faster!

 

 

Google News:

  • Several States Threaten Legal Action if “Illegal” Sites Aren’t Delisted from Google – The attorneys general in over twenty states are threatening legal actiongoogle-legal-action against Google if the search engine doesn’t remove videos and ads promoting illegal products, such as those selling fake prescription drugs. While Google has hired over 100 people to flag these “rogue ads and videos,” that isn’t enough to satisfy the AGs apparently. We’ll keep you apprised as this situation develops.
  • Google Analytics To Diagnose Own Tracking Code – Google is rolling out a beta test version of new feature of Analytics in which you will now be alerted to problems with your website’s Google Analytics tracking code. This will now alert you to pages that are missing the tracking code, missing data, and data discrepancies. While this is slowly being rolled out to a specific group of testers before going out to everyone, you can apply to help with the beta test if you want to try this out.
  • Google Describes How It Handles 404 And 410 Error Codes – While the 404 error header code is fairly well known (this code tells spiders and browsers that this page is an error and doesn’t exist), the 410 error code (which tells spiders and browsers the page ismatt-cutts-video permanently gone) is much less prolific, and yet the two can be seen as very similar to each other. In a recent video from Matt Cutts, he said they sometimes treat the two codes a little different. If Google’s bot sees a new 404, they’ll put that into a protective queue for 24 hours in case it’s a “transient” or temporary error, and if they return and still see a 404, it will then be classified as an error. However, if a webmaster sets a page as a 410 – which pretty much has to be done manually – then no protection will be used and the page will be reported as an error. For the most part, however, Cutts says you don’t need to worry about setting pages as 410, as 404s typically get the job done.
  • Informal Poll: Only 13% Of Respondents Say Disavow Tool Works – In angoogle-disavow-machete-1395835709 informal poll done by Search Engine Roundtable involving nearly 700 people, only 13% of respondents said that the Disavow tool helped them regain rankings or remove penalties. On the flip side, 50% said the tool didn’t work for them and 37% said they weren’t sure. I’m guessing the people who said no just haven’t had their cases dealt with yet? It’s hard to say, but these are interesting results nonetheless.

Other News

  • Yahoo’s Market Share Falls Close To Single Digits – Between February andyahoo-search-app March, Yahoo’s market share dropped from 10.3% to 10.1%. On the flip side, Microsoft’s share went up the same amount, from 18.4% to 18.6%. If this trend continues, Yahoo’s market share will dip below 10% soon and be in the single digits, which…I don’t even remember the last time that happened.
  • Facebook Graph Search Has A Five Year Plan With Milestones – In a recent interview, Facebook’s Mark Zuckerberg discussed how Facebook is taking a very long-term approach to its relatively new Graph Search capabilities. Knowing it would be a five-year investment before they got a really solid product, they set up milestones. The first of which was “search over structured connections”, which means search for data relevant to your friends and the like. The next milestone will involve searching posts, a daunting task that I personally can’t wait to see come to fruition. These enhancements will come to both mobile and desktop, while the big push is mobile, apparently, which makes sense as a lot of people access Facebook via mobile devices.

facebook-graph-search-600

That’s it for this week! Be sure to stop by next time for more SEO news!

A Smorgasbord of Social Media 4/11/2014

Welcome to another Friday of the Smorgsbord! Let’s get to it!

Another Facebook Algorithm Change

The Facebook blog has announced yet another update to the newsfeed – a massive spam cleanup. This is another effort towards their goal of “delivering the right content to the right people at the right time.” Furthermore, the update is targeting three different types of spam-like posts. The first being “like-baiting” which is when a post asks readers to like, share or comment on a post. Users found these posts 15% less relevant than other stories and over time report a less enjoyable experience on Facebook. Another change is in “frequently circulated content,” which refers to a piece of content that has been shared and uploaded countless times. Facebook took steps to decrease the amount of times you see the same content and tests are already showing an improvement. Lastly, “spammy links” that try to trick people to a website that contains mostly ads or frequently circulated content and ads are also getting the boot. After testing, Facebook saw a 5% increase in people clicking links, which is a good sign that people are finding the content more trustworthy and relevant. Overall, this should not negatively affect most pages and may even increase news feed impressions.

like-baiting-screenshot

Chat On Facebook Only Through Messenger

The future of Facebook’s messenger app seemed dim after the purchase of WhatsApp. Friday, Facebook announced that it will still continue the service but make it a complete standalone app, removed from the Facebook App altogether. Users will have two weeks to download the Messenger app before the service is no longer available on the Facebook main app. If you already have both, you are already using the messenger app more than you probably know. When clicking the message’s tab you are automatically redirected to the messenger app. For those who don’t have messenger and still want to chat on mobile – be sure to download it soon. There is no timeline set, but consider this your official warning.

fb-ios-130416

Rollout Of New Twitter Design Begins

As you might have noticed, or read here a couple of weeks ago, Twitter is changing. This Tuesday began the slow roll of a profile redesign that looks pretty familiar. The profile includes a larger user photo and customizable header. When scrolling through your profile, tweets with more engagement get highlighted and you also have the ability to pin a tweet to the top. People have already begun pointing out the similarities between the new design and Facebook. The rollout began with a handful of celebrities’ profiles but it will also apply to new users with the larger community to come soon. We would love to hear what you think about the new twitter design! Send us a tweet @wpromote and tell us your opinion!

Old_Profile_and_New_Profile

Viral Video – Let’s Get Social

Well, technically this one hasn’t totally gone viral but we think all the social media managers out there will appreciate this awesome song. The song captures the true essence of what we really do. I won’t spoil it anymore, just watch it and share with all your social colleagues. I suggest skipping the first minute as they gear up for the performance – but check out this video uploaded earlier this week already boasting over 250 thousand views.

viral-video

Thanks for joining us, see you all again next week!

A Smorgasbord of Social Media: 3/28/2014

Spring has sprung, however the weather keeps playing games with us. But we’re not here to play any games, so let’s jump right into these updates.

Twitter: Now You Can Upload 4 Images & Tag Other Users

In Twitter’s plan to become a little more like Facebook, it added a few features. Past updates have shown us that Twitter is moving towards a more photo-sharing friendlyPhototagging_FINAL platform. Recently, it released features allowing for tagging as many as 10 other users in photos and uploading four photos in a single tweet. Furthermore, anyone can tag you in their photos. Twitter suggests reviewing your profile settings to adjust who can tag you. The biggest question users asked is, “Will tagging other users effect my character count?” The answer: No. Tagging will be separate from your character count! The biggest question marketers asked is, “How is this going to change my strategy?” In the best response, Reddit user krexca explains, “If I get a great haircut I can tag the salon and stylist. Tag the bar you’re at, the band you’re seeing, or the restaurant you’re at. You know you’re going to post a pic of your food anyway. This opens itself up to great cross marketing and contest opportunity.” As you can see, this opens up capabilities from which Twitter was originally limited. As of now, the only way to upload multiple images is on an iPhone or Android. Be on the lookout for desktop capabilities coming soon.

Is Google Making A YouTube For Kids?

YouTube attracts more than one billion visitors each month that watch over six billion hours of video. However, not all of that content should be available to users under theyoutube-for-kids-600x370 age of 18. To try to specialize itself, YouTube might develop a site with content aimed at younger demographics. While the video-sharing platform already offers a “safety mode,” it is just a filter and not 100% accurate. Unfortunately, the difficulty of manually filtering all of the 100 hours of video uploaded each minute simply isn’t worth it. But, a brand new site allows for far easier policing of the content. It also makes it more convenient for parents who are relying on tablets and smart phones for entertaining their children. This news has been reported by multiple sites, but it is all speculation at the moment. A YouTube representative commented on this news by stating, “While we’re always working on new and better ways for people to enjoy YouTube, we do not comment on rumor or speculation.” Hopefully, this is really in YouTube’s headlights and will be out sooner rather than later.

Facebook Moving Away From Social – To Be More Like Google?

This week, Facebook announced the acquisition of Oculus Rift. The acquisition left social media gurus very confused. Why would a social media platform expand into virtual reality gaming? The obvious answer: more than 375 million people play games on Facebook each month. But I think this provides insight into Facebook’s bigger plans to be more like Google. On Thursday, Facebook announced the Connectivity Lab, aoculus-rift team dedicated to advancing the Internet through aerospace and communication technologies. As we all know, Google has also stepped up its game in the Internet service provider space by offering select cities up to 1 Gbps speeds. I personally believe that Facebook plans on shifting away from a social platform to a technological empire. They continually buy up companies that help connect the world, while also investing in technologies that provide people with Internet access. Making the Internet more accessible will result in more of the world having access to the sites Facebook owns. We’ll see the direction Facebook is heading as they acquire more tech companies!

Viral Video Of The Week – Road Rage Instant Karma

If you live in Southern California, you’re a trooper. By living here we have all been enlisted in the war on traffic. Unfortunately, we endure the pain of dealing with reckless and insensitive drivers. In a satisfying turn of events, karma finally caught up with this driver. He gets caught tailgating on camera, and then sent rude gestures as he tried passing. Check out this hilarious video from March 26th with nearly four million views!

Road-Rage-Viral-Video

Thanks for reading A Smorgasbord of Social Media, your weekly round up of all things social. Check back each Friday for a fresh batch!

 

A Smattering of SEO News: 3/26/14

Where the heck did March go? I swear it was just starting, now here we are at the last Wednesday of the month! To finish the month out, we have a bevy of SEO news to share with you today, check it out!

 

 

Google News:

  • Cutts: Determining Whether Your Site’s Ranking Is Penalized Is “Tricky” – In a recent Webmaster video, Matt Cutts answered the question as to how one could determine whether their low rankings are the result of a penalty or of other sites having better content. Cutts said determining that is tricky due to Google’s large number of algorithmic changes (well over 600 in 2012, according to Cutts), making it harder to determine whether smaller algorithm changes have an effect. He then said that when large changes are incoming, such as Penguin or Panda, Google usually makes an announcement and that might make it easier to determine whether you’ve been hit or not. Regardless, if your site isn’t ranking as high as you’d like, try making changes to the site that you feel your competitors are implementing successfully, or that you feel would improve the site in general. Cutts says that due to the algorithmic nature of the rankings, these adjustments might cause Google to re-score the site’s value once it’s crawled again.

Speaking of Penalties…

  • Greek Link Networks Penalized – Several webmasters noted that Greek SERPsgoogle-greece-penalty-1395663747 were showing a lot of volatility recently, leading some to ask Matt Cutts via Twitter whether there were penalties occurring. Cutts replied, “Ah, so you noticed the action in Greece?” basically confirming that unnamed Greek link networks have been hit. Google seems to be on a bit of a rampage these days…
  • Web Design Library Penalized For Blatant Link Selling – The rampage continues. Search Engine Land noted that the rankings for a site called Web Design Library recently significantly dropped after it was caught making link arrangements via Twitter. You know, publicly. Dozens of tweets indicate that this company reached out to several companies looking to sell links. They were even seen telling T-Mobile how to properly set up their paid links (though at this point, T-Mobile doesn’t appear to be penalized). This will be an interesting story to keep tabs on.
  • Cutts: Don’t Delete Old Disavow Files – Matt Cutts sent out a couple of tweets encouraging webmasters not to delete old disavow files before uploading new ones. Apparently, enough SEO folks had been doing that to warrant notice.
  • Google Update Underway? – Several webmasters are noticing quite a bit ofpenguin-chainsaw volatility in the SERPs over the last week, and they aren’t alone. All of the tools used to track SERP volatility, including SERPS.com, SERPMetrics, Algoroo and MozCast showed recent volatility, but at different times and at different intensities. While we know Google updates its algorithm with minor updates on a daily basis, these shifts might indicate a larger update either happened or is on the way. We’ll keep an eye on this and let you know how it develops.

Other News

  • Twitter Experimenting With Visible Views Per Tweet – According to The Verge, Twitter has been experimenting with a new feature that would show profile owners how many views each individual tweet has received. It’ll be interesting to see if Twitter actually implements this, as it could either encourage people to tweet more to get more views, or discourage folks who get fewer views.
  • Twitter Also Experimenting With Removing “@” And “#” Usage – People arethe-at-sign-300x200 noticing that test versions of Twitter, app or otherwise, have both the reply-based at (@) and hashtag (#) symbols removed from the Stream, which apparently will make it easier to understand. For some this might not be a big deal, but for brands and influencers who use these features often, these removals could be very problematic. It will also be interesting to see what, if anything, Twitter issues as replacements should they be removed.
  • Over 200 Million Users Now Use Instagram To Share Over 20 Billion Photos – Instagram recently announced that their user numbers have surpassed 200 million, and that those users have shared over 20 billion photos. That’s a lot of photos. This hopefully shows that the Facebook acquisition a while back didn’t ruin the brand. Speaking of which…
  • Facebook Acquires Oculus Rift – Not strictly an SEO story but big enough to warrant mention: Facebook has purchased VR helmet creator Oculus Rift at a cost of $2 billion in cash and stock. While the headset was originally to be used mostly for gaming, many now wonder to what end Facebook will use this fascinating piece of hardware and the people behind it. The backlash by the gaming community has been amazingly fierce, I can tell you.

oculus

 That’s it for this week’s Smattering of SEO! Thanks for stopping by!

A Smorgasbord of Social Media: 3/21/14

Happy first weekend of spring! Before you rush out of the office today, sit back and enjoy this roundup of all things social!

 

WhatsApp: “We Will Not Collect Data… Yet”

WhatsApp, the messaging app that Facebook recently bought for roughly $16 billion,facebook-whatsapp has announced that they will not be collecting data. The company wrote a blog post Monday to address the issue of data sharing with its new owner, Facebook. Accusations that more data would be collected under the new ownership started surfacing soon after the acquisition. WhatsApp has made it very public that they do not store any of the content of your messages or your email address. What we do know is that this can change at any moment. Facebook is known for its ever-shifting privacy policy changes that could easily come to WhatsApp. Zuckerberg says they do plan to serve ads on the app, but not until the user base reaches a certain quantity. To serve ads properly on the app, they would need some sort of data about the user. Overall, the blog post said, “We will not collect data… yet.”

Facebook At Games Developer Conference

Facebook announced at the Games Developer Conference that an average 375 millioniswifter_theworx_app_hub_i people per month play Facebook-connected games. Their blog also stated that Facebook sends an average of 735 million referrals to gamers every day. Facebook has made it very clear that having your game available on multiple platforms is more profitable. A study that Facebook conducted late last year concluded that a user who plays the same game on two or more platforms spends 3.3 times more money than users who just play on desktop. They go on to say that cross-platform players are also more likely to engage and click on ads with the game. Developers have also revamped requests to give marketers another tool to drive users to the game. Previously, requests were very basic, for example, “Candy Crush: Adria sent you a request” was the standard. Now, however, you can be specific on the request you are sending: “Candy Crush: Adria sent you a life.”

Instagram – PromPosals

With high school prom right around the corner, teenagers from all over are trying to figure out a creative way to ask out their date. Instagram has noticed and blogged about some students using the hashtag #PromPosal when showing off how they asked their date. I wish I had Instagram to use for inspiration during my time! I asked my prom date out OVER AIM! Check out the crazy ideas these teenagers are getting nowadays on Instagram!

Viral Video Of The Week – Wheel Of Fortune Winner!

Everyone loves a good, triumphant story, and this week, the TV game show Wheel of Fortune has brought just that. After most of the game show is complete, the winner gets a bonus round where they have a chance to win a huge prize on a very difficult puzzle. After naming off their extra characters, contestants receive no additional help. In this circumstance, the host basically says, “good luck!” and with that, the contestant correctly guesses the answer with his first try! This video was uploaded March 19th and is coming up on 4 million views.

viral-video-wheel-of-fortune

Thanks for reading A Smorgasbord of Social Media, your weekly roundup of all things social! Check back each Friday for a fresh batch!

 

A Smorgasbord of Social Media: 3/14/14

Happy Pi Day everybody! Hopefully, you have an awesome boss that will let you leave at 3:14 pm today! If you are leaving that early, you don’t have much time. So let’s get down to business!

 

The Launch Of Facebook Auto-Playing Video Ads

Everyone knew it was coming, but ‘when’ was the question. After the announcementfacebook-video-ads that Facebook would have videos automatically start playing, the idea of ads doing the same came right with it. Now, the inevitable has finally arrived: auto-playing ads. These ads will work just like normal videos: they will automatically start playing as you scroll over them, and if you tap them, the ads will expand and un-mute. Facebook has released this feature to a select group of advertisers and will be rolling out content in the coming weeks. Zuckerberg has teamed up with companies to help measure the creative quality of the videos and highlight performance indicators for advertisers like the watchability, meaningfulness, and emotional resonance. They plan to charge advertisers based on the Nielson Online Campaign Ratings (OCR). “Premium Video Ads” will give advertisers another tool in their shed to engage with users on Facebook. Facebook plans to slowly roll out this feature to allow for testing, but if all goes well we can expect to see a larger release in the coming weeks.

 

Facebook To Release New Pages Redesign

Last week Facebook announced that it would be updating the News Feed, but they aren’t going to stop there. This week Facebook announced the new streamlined look for Pages. The first noticeable change is the timeline – the right side of the timeline will be all updates while the left side will be information about your business. On the admin side of Pages, the user interface will have better access to tools and navigation buttons. There are also more features coming to the “Pages to Watch” section, to make it easier to watch what other Pages are doing on Facebook. The biggest complaint so far: where are the tabs? Tabs have been among the main tools for Pages throughout the years. In this new update there are no signs of tabs anywhere, which has already started to worry some people. According to the blog, Facebook has already begun rolling it out – so be on the lookout! 

Pages-facebook-tools

Twitter Data Proves Itself Useful Once again

Twitter released compiled data of when users tweet certain words. This time, they looked for phrases like “feel happy,” “feel sad,” “hungover,” and “late to work.” The data is compiled by month and days of the week to give you an idea when these phrases are being used the most. Some are more predictable than others, the first being “late for work” was most common during summer weekdays. “Feeling sad” was the most used phrase in December when compared to other months, presumably from the gloomy weather. There are many factors that can impact Tweets. For example, the most common days users tweeted “feeling happy” were Tuesdays in December, which both Christmas Eve and New Years Eve fell on. The graphs Twitter released have all kinds of interesting data points to draw your own conclusions from.

 

Increase Retweets With Images

The data scientists at Twitter recently took a look at over 2 million Tweets to see what kind of posts get the most engagement. The team wanted to look at a range of different posts like photos, videos, hashtags, links and digits. Twitter looked into the engagement for one month’s worth of tweets and compared it to an average number of engagements per month. The Twitter team now feels confident enough to say that adding video, links, and photos all result in more retweets. The team also broke the results down by industry to show how different posts have different results from industry to industry. The results also concluded that adding hashtags or a number will also boost the number of retweets. Moving forward with this data, brand managers should optimize their tweets to correlate with the most effective methods, but don’t forget to keep it personable.

 

Viral Video of the Week – FIRST KISS

Content marketing at its best here ladies and gentlemen. Let’s just start with the numbers: uploaded March 10, 2014 and while I’m writing this, this video is about to tip over the 48 million views mark. Just reading the description got most people excited (We asked twenty strangers to kiss for the first time…), which probably is why most people didn’t even catch the opening, “Wren Presents.” Wren is a clothing company, and those are actors wearing Wren’s clothes. Now, not to take away from the value of the video, because I’m sure all of these people were strangers, but as actors they may have already been in this position before. Still, most people don’t even know that they are being marketed to, which is what gives it the name content marketing. The most obvious: it’s not interrupting, it’s shareable and resonates emotionally.

FIRST KISS - viral video

I can’t thank you enough for reading the Smorgasbord of Social Media. Check back every Friday for a weekly round up of all things #social.

 

A Smattering of SEO News: 3/12/14

Welcome to another installment of SEO news! Join me as we discuss some of the interesting changes for Google and Yahoo, and what it could mean for you!

 

Google News:
Sites With Long Histories Of Spam Might Never Recover In SERPs – Searchgoogle-spam-can Engine Watch contributor and Internet marketer, Marie Haynes, has a problem: One of her client’s websites – a payday loan company – has been penalized by Google, and she’s been trying for a long time to get the penalties removed through traditional methods. When she Tweeted Matt Cutts on the matter, Cutts said that if a client has a lot of spam over many years, it can be quite difficult to undo that damage in the eyes of Google. Fellow engineer, John Mueller, confirmed that such sites might never be able to dig themselves out of the hole they’re in, and might even need to consider starting over with a new domain. Cutts then went onto say that other business websites that shared the same business info as a penalized site could also be penalized. This could be very troubling for companies trying to dig themselves out of a deep hole in the eyes of the search engine.
Google Webmaster Team Finally On Google+ – Given that Google sees Google+google-webmasters-google--1394537566 as such an important part of their ecosystem, it’s a tad confusing that it took so long for their Webmaster Outreach team to appear on the platform, but they finally arrived at +GoogleWebmasters. We can now guess that Matt Cutts’ videos will appear here, as well as other forms of webmaster information and outreach.
Google Recent Menu Design Changes Are Still An Experiment – At the recent Search Marketing Expo West conference, Google head of search, Amit Singhal, told the audience that their new search results features, such as links missing underlines and dynamic menu ordering, is still an experiment they’re toying with. This is good, as a lot of people don’t seem to like the new design.

 

Other News:
Yelp Reviews Go Live In Yahoo Results – A little while back, we reported thatyahoo-search Yelp reviews were coming to Yahoo search results after the two companies struck a deal to share content. Well, those changes have arrived, and you can now see these results in the right-hand sidebar whenever you search for a specific restaurant. These results include the overall review score along with a couple of recent reviews as well, to give you a rounded look at the business in question.
New Facebook Page Insight Tool Lets You Spy On Competitors – An interesting new feature, as part of Facebook’s recent revamp of branded pages, is a new Page Insights section that gives page owners quite a bit more information on reach and engagement for their pages including specific data for their last five posts. The most intriguing feature, however, is the “Pages to Watch” feature. This feature allows you to select other pages to “watch” and see how many new likes they get, new posts and new engagement. You can add up to five sites, and the tool will then rank these sites, including yours, based on how well the pages are doing, which allows you to see how you’re doing socially compared to your competition.
Twitter Experimenting With Click-To-Call Tweets – In a recent article in Digiday,Twitter-Large Twitter’s VP of Global Online Sales, Tichard Alfonsi, said that they’re experimenting with click-to-call functionality that will appear alongside specific Tweets. This functionality will apparently give advertisers the ability use targeted options such as lists and geo-targeting to offer Twitter users a direct engagement with advertisements. This will work well for important, quick leads such as event ticket sales, local promotions and more. There’s no word as to when or if this will be rolled out to all Twitter users.

Thanks for stopping by the Smattering, hope to see you all next week for more SEO news!

A Smorgasbord of Social Media: 3/7/2014

Welcome back to another week of A Smorgasbord of Social Media. We have some interesting news coming out of the social world that we’re excited to break down for you. Let’s dive right in.

 

New Regulations On Facebook Regarding Guns Sales

Facebook and Instagram’s core beliefs have always revolved around helping people connectfacebook-gun-sales1 and communicate. In this large realm of connectivity, things like posting about a couch you have for sale has it’s own space. Even though the transaction doesn’t take place online, Facebook still solicits the transaction, and this is where tech giants run into some ethical issues. Specifically, we’re referring to private sales of firearms. This week, with the help of New York Attorney General, Eric Schneiderman (and other organizations), Facebook has taken a stand against using their social media platform for firearm sales. While these new platform changes will still make it possible for users to solicit the sale of private firearms, they will get a legal notice and the post will not be shown to anyone under the age of 18. Instagram will also provide “in-app education” to those searching for firearms on its platform. The company also included that they will not allow posts promoting the sales of regulated items that may be used to evade the law. Lastly, the blog ends by encouraging users to report anything that may violate these policies.

Twitter Predicts HIV Outbreaks

It feels as though we are finding new uses for Twitter on a weekly basis. Last week weTwitter_HIV_2 discussed how researchers are developing a lie detector for Twitter, and this week we are back with an even more groundbreaking study! UCLA researchers discovered that Twitter and other real-time social media can track HIV outbreaks and drug behavior that could potentially prevent future cases. Researchers collected more than 550 million tweets, plotted them on a map, and then ran tests to determine if that was where outbreaks of HIV had been reported. The study suggests a link between the data on geographical distribution of HIV cases and the use of tweets with phrases that indicate drug use or potentially risky behaviors. It should be noted, however, that the study uses HIV data from 2009. As a result, this research can only successfully predict future behaviors or outbreaks if they frequently update the data.

Facebook Officially Announces Roll Out Of Redesign

After the original announcement made last March, Facebook finally released its long awaited update. The redesign was initially tested on a small number of users but, Facebook scrapped the layout citing that engagement and user interaction was not what they had expected. In December, Facebook announced they would be pushing back the already late redesign, so it is exciting to see what changes they have made.  Most of the changes are very minimal and may go unnoticed. The ideas proposed last March are mostly gone, except for the probably the most noticeable change – larger images. Photos are the most engaged with status on the platform, so with that being said, it’s long overdue. Facebook has begun rolling out the update and will continue its release in the coming weeks.

Viral Video Of The Week – Back To The Future: HUVr Boards

This video got everyone in the office hovering with excitement. People filled withhuvr nostalgia as they experienced one of their favorite movies come to life. It starts with an intro from Christopher Lloyd who played Dr. Emmet Brown in the landmark film. He explains that while the technology was not really possible back when the movie was made, the time has finally come! The video even includes famous icons demonstrating how to use the boards. This video was uploaded March 3, 2014 and already has nearly 10 million views. Unfortunately, the brilliant minds over at HUVr are not really at HUVr. They’re actually the funny guys from Funny or Die. Unfortunately, it was one big, huge, hoax that went viral faster than anyone expected. Christopher Lloyd makes up for it in his apology video with a special surprise for those who were hoaxed!

Thanks for catching up with a Smorgasbord of Social Media, a round up of all things social. Check back next week for a fresh batch of updates.

A Smorgasbord of Social Media: 2/21/2014

Hey there, and welcome to another Smorgasbord of Social Media! There has been some exciting news in the social media space in the last week! Let’s dive right into it.

Facebook Acquires WhatsApp For $16 Billion

If you haven’t heard of WhatsApp, it is a mobile messaging service with over 450 millionwhatsapp active monthly users, 70% of which are active daily, and adding more than 1 million new registered users per day. These big numbers commanded the $16 billion price tag, which is the biggest acquisition in mobile tech history. Now, why would Facebook want a mobile messaging app? In its latest blog post, Facebook mentions how this acquisition will support the shared mission to bring more connectivity and utility to the world. What Facebook seems to be after: that massively engaged user base. They go on to say how the acquisitions will help by delivering core Internet services affordably. WhatsApp will still operate on its own, maintain the brand, and the CEO will join Facebook’s Board of Directors. Mark Zuckerberg said, “WhatsApp is on a path to connect 1 billion people. The services that reach that milestone are incredibly valuable.”

LinkedIn Gives Publishing Power To All Users

Previously on LinkedIn, only a handful of selected influencers were able to post in the long form that would publish to their profile. These influencer posts, on average, generate around 31 thousand views and 80 comments. To continue the push to get more users reading the news on the platform, LinkedIn has now opened the tool to the rest of the 277 million monthly active users. It used to be that a user could post a third-party link to a blog that would be directed offsite. Opening this up to all its user base will potentially keep users on the site longer by having them post there directly. Look for a small pencil icon next to the share box, once that has been clicked, a small compose screen that has the editing tools needed.

LinkedIn-Publishing-Tool-for-Members1-640x364

Facebook Knows Before Your Facebook Friends

Facebook just released an interesting report that shows it can predict when you’refacebook-relationship1 about to change your relationship status. In the months leading up to a status change, the amount of timeline posts shared between two people begins to increase. After the relationship status has changed, the frequency of the posts begins to decline, but the positive emotions in the posts increases.

Viral Video Of The Week – Boy With Autism Receives Surprise Gift From Garbage Man

This video starts out with a boy directing the trash truck to lift the can up and dump it. After the trash man does his job, he politely asks if he could give the boy something. When the garbage man pulls out a toy garbage truck for him, the boy is shocked while his parents are even more shocked and truly appreciative. It is kind of nice to see a video like this go viral. News stations caught onto the story, and the original video with over 1.4 million views, uploaded February 12, was buried behind the news stories. With about 8 different versions of the clip, the video itself has a total of over 3 million views. It seems like people were incredibly touched by this story, so check it out!

Thanks for keeping up to date with A Smorgasbord of Social Media, your weekly round up of all things social media, and don’t forget to check back next Friday!

A Plethora of PPC News: 2/20/14

Thanks for stopping in on another interesting week in PPC management news from the Plethora. I hope you all had a wonderful Presidents’ Day! We’ll be checking out some major acquisitions and some big reveals from the top companies in the digital marketing world this week.

 

 

  • What do you do if the messaging company you want to buy for $3 billion says no?facebook whats app logo Well, if you’re Facebook, you turn around and buy a better one for $16 billion. This week, Facebook acquired messaging app What’s App for that princely sum just months after being told, “no way, Jose” by SnapChat. Personally, I think this was a brilliant move but I think that Henry Boldget did a better job summing up why this was a brilliant business decision by the Zuck.
  • Facebook wasn’t the only company in a spending mood, though. Google got together with Magna Global, one of the world’s biggest players in advertising intelligence. Although it was not a straight purchase, this deal should see more blurring of MagnaGlobalthe lines between television and online ad buying. This is yet another partnership between a media giant and Google, and the proceedings show just how committed Google is to improving its position in the marketplace despite their continual dominance.
  • Google made another big announcement regarding an improvement to its AdWords user experience. Google Shopping, which saw major success during this most recent holiday quarter, is going global. Not only can people around the world buy like Americans; they can now sell like Americans have been doing with Google Shopping for years. This signals Google’s faith in a shopping product that has been tweaked and augmented countless times over the years. Perhaps this is its final form?
  • This year has been full of new developments and even Yahoo is getting into the mix. Yahoo just launched Gemini, a tool set to help them catch up to Facebook in the mobile ad market. CEO Marissa Meyer did a lot of talking about mobile when she took the helm and Gemini appears to be the first tangible development (unless you count Axis, which Yahoo hopes that you do not). I always root for the once-great Yahoo to get back on track. Let’s see if Gemini helps them achieve those ends.

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Thank you for reading this week’s edition of the Plethora. We’ve got all the links to the online marketing stories that you need during your busy and shortened workweek. If you didn’t get Monday off, though, don’t sweat it. We can’t all love America as much as the patriots here at Wpromote!