A Smorgasbord Of Social Media: 4/25/2014


The time has come, Friday is finally here! Time for your weekly roundup of all things social. We have some interesting updates this week, so let’s dive right in.   Facebook Hits Mobile Landmark During their recent first quarter earnings report, Facebook announced they’ve hit a landmark with monthly mobile users. In the first quarter Facebook reached over 1 billion monthly mobile users, which is a staggering 80% of their monthly active users. The year-over-year mobile monthly active users increased 34%. Mobile traffic across the web has been on the rise the past year, so it comes as no surprise that the number of mobile users has increased. Along with an increase in users comes increased advertising revenue for mobile. Year-over-year mobile ad revenue is up almost 60%. Overall, more people than ever are logging into Facebook through their mobile devices. If you haven’t already, you should be optimizing for … Continue reading

A Smorgasbord of Social Media 4/18/14


Twitter Announces Pop-up Notifications On Desktop When users accessed Twitter via Twitter.com this week, a new pop-up notification feature may have greeted them. A notification comes when other users engage with your updates or follow you. They are fully interactive so you can reply, retweet or follow directly from the notification. Users are also able to change the notifications they receive by going to settings option and then to web notifications. Twitter created these notifications as an attempt to make it easier to interact with what’s relevant to you. Some people may have already seen this change, but expect a larger roll out in the coming weeks. Facebook Adds ‘Nearby Friends’ If you have been somewhere and wondered, “Are any of my friends here?” Facebook has got something for you. A new feature, called Nearby Friends, will now notify you when friends are in your vicinity. This new app will … Continue reading

A Smattering of SEO News: 4/16/14


Hey folks, happy after-taxes day! I hope the tax season was easy and rewarding for you all, and that you got huge refunds! With that said, we’ve got some great SEO tidbits this week, so let’s dive in and help you forget about tax season that much faster!     Google News: Several States Threaten Legal Action if “Illegal” Sites Aren’t Delisted from Google – The attorneys general in over twenty states are threatening legal action against Google if the search engine doesn’t remove videos and ads promoting illegal products, such as those selling fake prescription drugs. While Google has hired over 100 people to flag these “rogue ads and videos,” that isn’t enough to satisfy the AGs apparently. We’ll keep you apprised as this situation develops. Google Analytics To Diagnose Own Tracking Code – Google is rolling out a beta test version of new feature of Analytics in which … Continue reading

A Smorgasbord of Social Media 4/11/2014


Welcome to another Friday of the Smorgsbord! Let’s get to it! Another Facebook Algorithm Change The Facebook blog has announced yet another update to the newsfeed – a massive spam cleanup. This is another effort towards their goal of “delivering the right content to the right people at the right time.” Furthermore, the update is targeting three different types of spam-like posts. The first being “like-baiting” which is when a post asks readers to like, share or comment on a post. Users found these posts 15% less relevant than other stories and over time report a less enjoyable experience on Facebook. Another change is in “frequently circulated content,” which refers to a piece of content that has been shared and uploaded countless times. Facebook took steps to decrease the amount of times you see the same content and tests are already showing an improvement. Lastly, “spammy links” that try to … Continue reading

A Smorgasbord of Social Media: 3/28/2014


Spring has sprung, however the weather keeps playing games with us. But we’re not here to play any games, so let’s jump right into these updates. Twitter: Now You Can Upload 4 Images & Tag Other Users In Twitter’s plan to become a little more like Facebook, it added a few features. Past updates have shown us that Twitter is moving towards a more photo-sharing friendly platform. Recently, it released features allowing for tagging as many as 10 other users in photos and uploading four photos in a single tweet. Furthermore, anyone can tag you in their photos. Twitter suggests reviewing your profile settings to adjust who can tag you. The biggest question users asked is, “Will tagging other users effect my character count?” The answer: No. Tagging will be separate from your character count! The biggest question marketers asked is, “How is this going to change my strategy?” In … Continue reading

A Smattering of SEO News: 3/26/14


Where the heck did March go? I swear it was just starting, now here we are at the last Wednesday of the month! To finish the month out, we have a bevy of SEO news to share with you today, check it out!     Google News: Cutts: Determining Whether Your Site’s Ranking Is Penalized Is “Tricky” – In a recent Webmaster video, Matt Cutts answered the question as to how one could determine whether their low rankings are the result of a penalty or of other sites having better content. Cutts said determining that is tricky due to Google’s large number of algorithmic changes (well over 600 in 2012, according to Cutts), making it harder to determine whether smaller algorithm changes have an effect. He then said that when large changes are incoming, such as Penguin or Panda, Google usually makes an announcement and that might make it easier … Continue reading