The Value Of News In Social Media


Katerina Eva Matsa and Amy Mitchell of the PewResearch Journalism Project wrote a very interesting piece on the news in social media. In “8 Key Takeaways About Social Media and News” Matsa and Mitchell begin by explaining that most social media users get their news from reddit and Facebook, respectively. Contrarily, users receive very little news from Instagram and Pinterest. Interestingly enough, the article also explains that users receive this news incidentally. Only “34% of Facebook news consumers ‘like’ a news organization or individual journalist” and this means that most news actually comes from users’ friends. As another result of friends as a news source, most news topics from our social networks have to do with entertainment, our respective communities, and sports. Engagement also stands as another noteworthy point about news in social media. While most people share news with their network through some form of reposting and commenting, they … Continue reading

A Smorgasbord of Social Media: 5/16/2014

Facebook Global Usage Down, While Instagram Soars Results from a recent study conducted by GlobalWebIndex show that Facebook monthly usage is down, but overall the site still holds the top spot. 40,000 internet users were surveyed and 82% of those users had a Facebook account. Nearly 50% of those users said they have used or contributed to Facebook at least once a month during the first three months of this year. Compared to quarter 3 of 2013, that is a decline of 6%. Facebook’s usage is certainly feeling the effects of a social landscape that’s getting more and more crowded with new platforms. Both Instagram and Tumblr saw huge increases in monthly active users, with Pinterest also showing slight growth. Each of these platforms has their own unique appeal that may draw some users away from Facebook, but the long-standing social leader still remains king. Along with social media sites, GlobalWebIndex also … Continue reading

A Smattering of SEO News – 5/14/14


Hey folks, welcome to another installment of the Smattering of SEO News! This week we have some fun stuff, so let’s get to it!     Google News: Despite Recently Reported Volatility, No Update Has Occurred – Several webmasters, as well as SERP volatility monitoring websites such as MozCast and SERPS, noticed that there was some volatility in the SERPS earlier this month, around May 2nd and 7th. However, when contacted for more information, Google said they had no algorithm update going on, leaving many to wonder…what IS going on? We’ll bring you more as we find it…if there is anything, of course. Knowledge Graph Moving Into Maps – Google recently confirmed that its popular knowledge graph functionality will be moving into Maps as well. Once rolled out, certain locations on the map will now have “Quick Facts” with more information at the specific address you are searching. It’s unclear … Continue reading

A Smorgasbord of Social Media: 5/8/14


Twitter Profile Will Be Updated By May 28th Whether you like the new profile design or not, it will be coming to you by May 28th. What first started as a slow rollout for very exclusive Twitter users has now hit mainstream users, who currently have an option of whether to use it or not. Soon the option will no longer be available, and people will be forced to use the new design. Many critics of the new profile design say it looks too similar to Facebook’s platform, which they do not approve of. Feel free to leave a comment or tweet us (@Wpromote) and tell us what you think of the new profile design and being forced to switch. Facebook To Teach Small Businesses How To Advertise On Facebook The social media giant has decided to do a tour to teach small businesses how to advertise on its platform. … Continue reading

A Smorgasbord of Social Media: 5/2/2014

Welcome back to another week of a Smorgasbord of Social media, your weekly roundup of all things social. To know what’s going on in the social world check back with us every Friday!    A More Anonymous Facebook Have you ever decided against logging into an app with your Facebook account simply because you thought the app was asking for too much information? If you have, then worry no more! Mark Zuckerberg and the rest of the Facebook crew have created new login features for some peace of mind. At the Facebook F8 Developer Conference, Zuckerberg announced that these new login features would unbundle all app permissions. This allows users the ability of specifically selecting which permissions to grant certain apps. On the downside, this requires a bit more log-in time for the user. On the upside, this allows for far greater user/app transparency. Eddie O’Neil, a Facebook product manager, … Continue reading

A Smorgasbord Of Social Media: 4/25/2014


The time has come, Friday is finally here! Time for your weekly roundup of all things social. We have some interesting updates this week, so let’s dive right in.   Facebook Hits Mobile Landmark During their recent first quarter earnings report, Facebook announced they’ve hit a landmark with monthly mobile users. In the first quarter Facebook reached over 1 billion monthly mobile users, which is a staggering 80% of their monthly active users. The year-over-year mobile monthly active users increased 34%. Mobile traffic across the web has been on the rise the past year, so it comes as no surprise that the number of mobile users has increased. Along with an increase in users comes increased advertising revenue for mobile. Year-over-year mobile ad revenue is up almost 60%. Overall, more people than ever are logging into Facebook through their mobile devices. If you haven’t already, you should be optimizing for … Continue reading