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The Value Of News In Social Media

Katerina Eva Matsa and Amy Mitchell of the PewResearch Journalism Project wrote a very interesting piece on the news in social media. In “8 Key Takeaways About Social Media and News” Matsa and Mitchell begin by explaining that most social media users get their news from reddit and Facebook, respectively. Contrarily, users receive very little newssocial-media-news from Instagram and Pinterest. Interestingly enough, the article also explains that users receive this news incidentally. Only “34% of Facebook news consumers ‘like’ a news organization or individual journalist” and this means that most news actually comes from users’ friends. As another result of friends as a news source, most news topics from our social networks have to do with entertainment, our respective communities, and sports.

Engagement also stands as another noteworthy point about news in social media. While most people share news with their network through some form of reposting and commenting, they have also taken on the role of newscaster. User postings of photos and videos at a news event provide over a quarter of social network news sharing.

It should be noted, however, that social media news engagement might not necessarily provide the best source of news. Research shows that conversation regarding a news topic on Twitter does not necessarily coincide with the conversation within the general public sphere. For example, the study examined the shootings in Newton, Connecticut. Following the unfortunate events of the tragedy, 64% of Twitter users called for stricter gun control while only 49% of public opinion followed suit. Even then, this statistic only provides some insight into the sentiment of Twitter users. The study goes on and explains that Twitter sentiment expressed can change over time. Matsa and Mitchell provide another example regarding same-sex marriage. On April 1st, 2013, 55% of Twitter users opposed same-sex marriage and by May 12th of that year this percentage significantly reduced to 26% opposition. As important as this may be, we should take these statistics with a grain of salt. Public opinion always changes. We see these changes through legal amendments, fashion trends, and more recently with the public opinion of Justin Bieber. Change happens. Everything is contextual. Everything evolves.

social_icons2As technology and the flow of information advance, change will occur a lot more rapidly and this is exactly what the study’s findings about opinion on Twitter communicate. The seventh takeaway of the article begins hinting at the relevance of context. We are provided with various statistics about the demographics of Facebook, Twitter, Google+, LinkedIn, and YouTube. In general, they are all relatively close to one another, with a few exceptions. For example, the percentage of males is 42%, 50%, 48%, 67%, and 57%, respectively. But more variance occurs with the percentage of users with Bachelor’s degrees (or higher), which ranges from 23% (YouTube) to 64% (LinkedIn). Any competent communicator understands that one must always consider their audience. Framing and context play major roles in how messages either reinforce or combat our attitudes and beliefs. Lastly, the journalists reinforce my point as they indicate that visitors who were directed to a news outlet via Facebook will display less engagement than those who directly targeted the news outlet. Facebook may increase reach for an outlet, but we must also consider the quality of the reach as well.

These eight takeaways provide great insight into the role of news in social media. The increase in social media news exposes an increasing subjectivity of news. It also illustrates a decline in traditional and objective news sources. As journalists such as Matsa and Mitchell aim for objectivity, our incredibly integrated world continues to stray further from such neutrality. Consequently, this challenges the integrity of the once thriving industry of journalism.

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A Smorgasbord of Social Media: 5/16/2014

Facebook Global Usage Down, While Instagram Soars

Results from a recent study conducted by GlobalWebIndex show that Facebook monthly usage is down, but overall the site still holds the top spot. 40,000 internet users were surveyed and 82% of those users had a Facebook account. Nearly 50% of those users said they have used or contributed to Facebook at least once a month during the first three months of this year. Compared to quarter 3 of 2013, that is a decline of 6%. Facebook’s usage is certainly feeling the effects of a social landscape that’s getting more and more crowded with new platforms. Both Instagram and Tumblr saw huge increases in monthly active users, with Pinterest also showing slight growth. Each of these platforms has their own unique appeal that may draw some users away from Facebook, but the long-standing social leader still remains king. Along with social media sites, GlobalWebIndex also asked what social apps participants were using. The big guys (Facebook, Twitter, Google, and YouTube) all saw significant increases, but messaging apps witnessed the biggest increase. SnapChat usage increased 67%, Kik Messenger 32%, and WhatsApp 30% from Q3 of 2013. Overall, other platforms may be taking the attention away from Facebook, but Facebook still has a strong hold on their users.



What The Mute Button Means For Brands

Twitter released a new ‘Mute’ feature, which allows you do to do exactly what it sounds like: mute people you don’t want to hear. This will allow users to follow accounts, but without having to see the accounts’ updates. Twitter explained this in a little more detail by saying, “The muted user will still be able to fave, reply to, and retweet your Tweets; you just won’t see any of that activity in your timeline. The muted user will not know that you’ve muted them, and of course you can unmute at any time.”  Before this, brands could assume that anybody and everybody following them could see their Twitter activity. This new mute function puts the power in the hands of the users and unfortunately, brands will have no way of knowing who has muted them. The takeaway? Be careful what you share and how often you are sharing, for it may cost you.



Pinterest Promoted Pins Become Reality

The visual-based platform announced its first ad product last fall and also began accepting applications for brands to begin advertising. Finally, Pinterest announced this week that it is in the testing phase of promoted pins. More than a dozen brands signed up for the test run, including: Target, Lululemon Athletica, and Walt Disney Parks & Resorts. The advertising will mostly appear during search results and inside category feeds, so be on the lookout. They are also looking for user feedback during this test to continuously improve their product. In other Pinterest news, a report by RJMetrics shows a stat that most people already assumed was true: 80% of pinners are female. Furthermore, RJMetrics determined that 92% of all pins are created/shared by women and that women are pinning about 15x more than men on the platform. These gender insights play a big role knowing that, in the US, roughly 70% of household spending is dictated or controlled by women.



Viral Video – My Cat Saved My Son

If you are a crazy cat lady lover, then you will fall a little more in love with them after this video. A neighborhood dog was mistakenly freed from his owners’ control and attacked a neighbor’s child, who was innocently riding a bike in his driveway. As quick as the dog latched on to the boy, a pal came flying to his rescue. If you haven’t already watched this short video, nearing 9 million views, here’s your chance. If you weren’t a cat lover before, I’m sure you will be after watching this!


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A Smattering of SEO News – 5/14/14

Hey folks, welcome to another installment of the Smattering of SEO News! This week we have some fun stuff, so let’s get to it!



Google News:

  • Despite Recently Reported Volatility, No Update Has Occurred – Severalgoogle-algorithm-search-featured-300x142 webmasters, as well as SERP volatility monitoring websites such as MozCast and SERPS, noticed that there was some volatility in the SERPS earlier this month, around May 2nd and 7th. However, when contacted for more information, Google said they had no algorithm update going on, leaving many to wonder…what IS going on? We’ll bring you more as we find it…if there is anything, of course.
  • Knowledge Graph Moving Into Maps – Google recently confirmed that its popular knowledge graph functionality will be moving into Maps as well. Once rolled out, certain locations on the map will now have “Quick Facts” with more information at the specific address you are searching. It’s unclear if businesses will be able to take part in this new feature, but it’s neat nonetheless.


  • Content Groupings Added To Behavior Flows In Analytics – Google has added content grouping functionality to behavior flows in Analytics, so now you can visualize how a user navigated through your site and where they dropped off. This should help you determine which content is more popular and engaging to users, and create new content accordingly.
  • Study: New Parents Do More Than Twice As Many Searches As Non-Parents – In a bit of interesting, though thoroughly unsurprising news, a study from Google Think Insights reported that new parents do almost three times as many searches on Google than non-parents, and a small majority of those searches are on mobile devices. Video search also increased, as YouTube saw an over 300% rise in parenting-related video viewership.

Other News

  • Facebook Adds Audience Insights Tool To Peek Into Customer’s Lives – Facebook added what looks to be a both scary and fascinating tool that allowsfacebook-audience-insights advertisers to access a wealth of information about consumers. Advertisers will now have access to information like what companies or TV shows consumers like, as well as what kind of person they are (the demo sampling included “working-class moms” and “fashionistas”). The tool isn’t live yet, but once it is, you can be guaranteed more focused and targeted ads on Facebook. Heck, that might be a good thing.
  • Twitter Introduces Integrated Mute Button – Tired of that one friend who liveblogs that show you love but is three hours ahead so they SPOIL THE WHOLE DANG THING? While third party Twitter apps have had muting functionality for a while, Twitter is now going to be adding a mute option to their own apps and the website in the near future. The muting can be turned on and off at will, and the person you’re muting will never know they’ve been muted, so it’s a win-win during those specific time slots when you don’t want to read every Tweet about your favorite character on that show you love, but don’t want to tick your friend off by unfollowing them.


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A Smorgasbord of Social Media: 5/8/14

Twitter Profile Will Be Updated By May 28th

Whether you like the new profile design or not, it will be coming to you by May 28th. What first started as a slow rollout for very exclusive Twitter users has now hit mainstream users, who currently have an option of whether to use it or not. Soon the option will no longer be available, and people will be forced to use the new design. Many critics of the new profile design say it looks too similar to Facebook’s platform, which they do not approve of. Feel free to leave a comment or tweet us (@Wpromote) and tell us what you think of the new profile design and being forced to switch.

Facebook To Teach Small Businesses How To Advertise On Facebook

The social media giant has decided to do a tour to teach small businesses how to advertise on its platform. Facebook is planning a five-stop tour, which it is calling Facebook Fit, with other partners including Square, Intuit QuickBooks, and LegalZoom. The event, a series of “boot camp-style events designed to help SMBs achieve business success,” will host 500 to 700 attendees. Facebook’s Small Business Council found that advertisers are still asking basic questions and are unclear how to turn likes, comments, and shares into real profit. With organic reach lower than ever, Facebook wants to get more people advertising. There are over 25 million small businesses with Facebook pages but only about 1 million of them are advertising on the platform. If this will encourage more SMBs to advertise, it is a very small price to pay. The summer tour will hit 5 major cities, so if you or someone you know is interested they can sign up here.


Facebook Dominates Platform For Young Adults

In a recent study by the Harvard Institute of Politics of young adults aged 18 to 29, Facebook was still the most used social network. We all have heard about teens leaving Facebook in droves, but that is not the same for this age group. The study asked respondents which social networks they had an account on. Facebook was still number one and even saw an increase from 79% to 84%. The big shocker was the number two network – Google Plus. Google Plus saw increase from 37% to 44%, which was still higher than Twitter’s 40%. It was higher than Instagram, which is touting 36%. SnapChat jumped up 7% to a total of 23%. Another question asked was “What is one website, social network, or app you could not live without?” Education had an influence in the different types of accounts that these young adults prefer. 15% of graduate school students said they couldn’t live without Google Plus, while only 3% of high school students agreed with them. Overall, Facebook still remains supreme. Check out the study yourself, or enjoy this Statista graph.


Viral Video – Homeless Man Gets A House

In this video, the uploader ‘MagicofRahat’ talks about a previous viral video where he met a homeless man and decided to give him $1,000 by convincing him that he had a winning lotto ticket. People were impressed by the act of kindness and wanted to help out with the very nice and gracious man. The internet rallied around him to give even more. Watch the heart wrenching video that gained over 6 million views in just two days.


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A Smorgasbord of Social Media: 5/2/2014

Welcome back to another week of a Smorgasbord of Social media, your weekly roundup of all things social. To know what’s going on in the social world check back with us every Friday! 


A More Anonymous Facebook

Have you ever decided against logging into an app with your Facebook account simply because you thought the app was asking for too much information? If you have, then worry no more! Mark Zuckerberg and the rest of the Facebook crew have created new login features for some peace of mind. At the Facebook F8 Developer Conference, Zuckerberg announced that these new login features would unbundle all app permissions. This allows users the ability of specifically selecting which permissions to grant certain apps. On the downside, this requires a bit more log-in time for the user. On the upside, this allows for far greater user/app transparency. Eddie O’Neil, a Facebook product manager, elaborates on this concept of transparency by explaining that, “Developers need to do work to support you declining permissions, and build the experiences around helping educate and explain to you why they are asking for that information.” Making these changes will surely take a great deal of time, so Facebook has granted developers a year for implementing these new login standards. By the time 2015 rolls around none of us should have any issues logging into apps with our Facebook profiles.


Best Platform For Engagement

Many of us may already know that Instagram provides the best social media platform for engaging with consumers. But most of us probably don’t know that engagement on Instagram is about 60 times higher than it is on Facebook! Yes, Zuckerberg’s adopted child, Instagram, has risen as the favored platform for marketers over that of his firstborn, Facebook. Facebook has undergone many changes, such as the regulation of its newsfeed, that has made it difficult for brands to stand out. While organic engagement may be easier on Instagram, Forrester Research warns that the similar brand recognition difficulties may plague the Facebook-owned platform.


The Mobile Wave

As quarterly earning reports are finishing up around the social media companies, a common denominator keeps reappearing. No, it’s not in the monetary gains or losses, but the operational numbers the reports are publishing. Facebook released its information first announcing that it hit 1 billion mobile monthly active users, a number which represented nearly 80% of all monthly users. Twitter’s report shows very similar user numbers with 78% of total monthly active users coming from mobile. This reinforces trends seen from Google that puts mobile traffic 10-15% higher than the year before. Again, another reminder to make sure your website is optimized for mobile traffic. This also should be taken into consideration when creating ad campaigns on social networks by creating different ads for both desktop and mobile.

Viral Video Of The Week – Getting Denied On Television

If you have ever felt humiliated after asking someone on a date, then you might know how this guy feels. Well… actually, you might not, because this shirtless guy doesn’t really care. The anchorwoman was trying to get an interview but had to quickly think on her feet when she realized this guy was only interested in her on a personal level. This is a must-see clip from KTLA this week, boasting over two and half million views in just a few short days.


Thanks for keeping up with A Smorgasbord of Social Media. See you guys next week for a fresh batch of updates.

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A Smorgasbord Of Social Media: 4/25/2014

The time has come, Friday is finally here! Time for your weekly roundup of all things social. We have some interesting updates this week, so let’s dive right in.


Facebook Hits Mobile Landmark

During their recent first quarter earnings report, Facebook announced they’ve hit a landmark with monthly mobile users. In the first quarter Facebook reached over 1 billion monthly mobile users, which is a staggering 80% of their monthly active users. The year-over-year mobile monthly active users increased 34%. Mobile traffic across the web has been on the rise the past year, so it comes as no surprise that the number of mobile users has increased. Along with an increase in users comes increased advertising revenue for mobile. Year-over-year mobile ad revenue is up almost 60%. Overall, more people than ever are logging into Facebook through their mobile devices. If you haven’t already, you should be optimizing for mobile all across your digital platforms.


Google Plus May Be In For A Change

This week the man who has lead the way for Google Plus since its inception is partinggoogle-plus ways with Google all together. Vic Gundota, known by some as the Father of Google Plus, announced his departure via (you guessed it) Google Plus post. Gundota will leave an extraordinary legacy behind him, “From starting Google I/O, to being responsible for all mobile applications, to creating Google Plus.”  He goes on to give credit to Google’s CEO by saying, “none of this would have happened without Larry’s encouragement and support.” After an interview with Larry Page, some people are asking a question: what will happen to his legacy? In the interview, Page says they will continue to invest in Google Plus, and its flagship tool ‘Hangouts.’ Overall, this shouldn’t change Google Plus as it stands, but its future will be determined by its new leadership. Unfortunately, until Google announces who will replace Vic, we won’t know what that is.

New Pinterest Feature To Make Search Smarter

Pinterest’s CEO, Ben Silbermann, has created search filters in an effort to help you getguided-600x399 more relevant search results. For example, when searching for “hairstyles” Pinterest will provide filters like “redheads” or “wedding.” This addition is something that Pinterest needed to do now that the service has over 750 million boards, 30 billion pins, and a user base that has grown 50% in the past six months. “We stepped back and decided, let’s build a search engine that’s more about exploration,” Silbermann said, “that’s more about discovery, that’s more about teaching about your tastes and giving you options to explore than it is about giving you an ordered list of the best answer.” This is something to appreciate after searching the same keywords and seeing the same pins each time. Now new fresh content can be found by adding filters, and by doing this, they’ve made it easier to search for products. This is another step in the e-commerce direction for Pinterest. One downside: these changes are only rolling out on mobile currently, with no timetable to release on desktop.

Viral Video Of The Week – Drake, Always Lookin’ One Hundred!

Courtside at a Nets-Raptors game, the camera caught Drake busting out a lint roller to clean off his pants. Memes are already coming out of the woodworks, but this clip spawned it all. It only has about 200,000 views, but is already taking laps around the Internet. Check out the quick clip and if you find any good memes feel free to tweet them to us @Wpromote!


Thanks for keeping up with A Smorgasbord of Social Media, your weekly round up of all things social. Check back next Friday for a fresh batch!

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A Smorgasbord of Social Media 4/18/14

Twitter Announces Pop-up Notifications On Desktop

When users accessed Twitter via this week, a new pop-up notification feature may have greeted them. A notification comes when other users engage with yourtwitter-final2 updates or follow you. They are fully interactive so you can reply, retweet or follow directly from the notification. Users are also able to change the notifications they receive by going to settings option and then to web notifications. Twitter created these notifications as an attempt to make it easier to interact with what’s relevant to you. Some people may have already seen this change, but expect a larger roll out in the coming weeks.

Facebook Adds ‘Nearby Friends’

If you have been somewhere and wondered, “Are any of my friends here?” Facebooknearby-friends-press-1 has got something for you. A new feature, called Nearby Friends, will now notify you when friends are in your vicinity. This new app will have an optional feature where you can specify which friends can see when you’re close by. In order to be notified if a friend is nearby, it’s a two way street – meaning you and your friends both have to turn on Nearby Friends and choose to share with each other. After being notified, you can also create meet ups. You can share a precise location and set a time frame for how long you’ll be there, so others can join you. Your nearby location will never be exact, unless you share a precise location, only after sharing information will your friends have your exact location. This all stems from a purchase Facebook made back in 2012 of a company called Glance. The Silicon Valley company has been testing the software with its own employees ever since. They only noticed one glitch initially: that you don’t need to have a have a notification every time you walk into work or come home to your spouse. The algorithm is designed to be intuitive and will learn when not to bother you. After nearly two years of testing and tweaking, Nearby Friends is rolling out in the United States with other countries to follow.

Now Google+ Posts Can Be Placed On Google Ad Network

Google has announced the full rollout of +Posts ads to any Google+ page with at leastgoogle+-post-ads-600x464 1,000 followers. This program gives businesses the opportunity to turn regular Google+ posts into its own display advertising network. Viewers can see posts links, photos, videos, and even hangouts where they appear as fully interactive content. A “click to expand” button will bring up a full screen view of the content. Being fully interactive, a user can sign into Google, leave a comment, plus one, or share it. Testing began in December and since then Google said brands have had great success. For example, Toyota USA experienced a 50% higher engagement rate than the industry average for rich media ads. It might be something to consider in your next ad budget meeting.

Viral Video Of The Week – The “Little Too Close” Selfie

This week’s Viral Video of the Week is an 11 second video that features a guy trying to take “a selfie with a train,” who in turn ends up getting kicked in the face. If you pause the video in-between the first and second, you can see the train conductors boot kick this kids face. At first you may be thinking why did he kick this kid? It turns out the conductor only kicked the kid so that he would get away from a metal piece sticking off the train that could have killed him. So we say kudos to this conductor for saving this careless selfie-getter. Watch the video that already has over 13 million views.


Thanks for reading the Smorgasbord, be sure to come by next Friday for more social media news!

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A Smattering of SEO News: 4/16/14

Hey folks, happy after-taxes day! I hope the tax season was easy and rewarding for you all, and that you got huge refunds! With that said, we’ve got some great SEO tidbits this week, so let’s dive in and help you forget about tax season that much faster!



Google News:

  • Several States Threaten Legal Action if “Illegal” Sites Aren’t Delisted from Google – The attorneys general in over twenty states are threatening legal actiongoogle-legal-action against Google if the search engine doesn’t remove videos and ads promoting illegal products, such as those selling fake prescription drugs. While Google has hired over 100 people to flag these “rogue ads and videos,” that isn’t enough to satisfy the AGs apparently. We’ll keep you apprised as this situation develops.
  • Google Analytics To Diagnose Own Tracking Code – Google is rolling out a beta test version of new feature of Analytics in which you will now be alerted to problems with your website’s Google Analytics tracking code. This will now alert you to pages that are missing the tracking code, missing data, and data discrepancies. While this is slowly being rolled out to a specific group of testers before going out to everyone, you can apply to help with the beta test if you want to try this out.
  • Google Describes How It Handles 404 And 410 Error Codes – While the 404 error header code is fairly well known (this code tells spiders and browsers that this page is an error and doesn’t exist), the 410 error code (which tells spiders and browsers the page ismatt-cutts-video permanently gone) is much less prolific, and yet the two can be seen as very similar to each other. In a recent video from Matt Cutts, he said they sometimes treat the two codes a little different. If Google’s bot sees a new 404, they’ll put that into a protective queue for 24 hours in case it’s a “transient” or temporary error, and if they return and still see a 404, it will then be classified as an error. However, if a webmaster sets a page as a 410 – which pretty much has to be done manually – then no protection will be used and the page will be reported as an error. For the most part, however, Cutts says you don’t need to worry about setting pages as 410, as 404s typically get the job done.
  • Informal Poll: Only 13% Of Respondents Say Disavow Tool Works – In angoogle-disavow-machete-1395835709 informal poll done by Search Engine Roundtable involving nearly 700 people, only 13% of respondents said that the Disavow tool helped them regain rankings or remove penalties. On the flip side, 50% said the tool didn’t work for them and 37% said they weren’t sure. I’m guessing the people who said no just haven’t had their cases dealt with yet? It’s hard to say, but these are interesting results nonetheless.

Other News

  • Yahoo’s Market Share Falls Close To Single Digits – Between February andyahoo-search-app March, Yahoo’s market share dropped from 10.3% to 10.1%. On the flip side, Microsoft’s share went up the same amount, from 18.4% to 18.6%. If this trend continues, Yahoo’s market share will dip below 10% soon and be in the single digits, which…I don’t even remember the last time that happened.
  • Facebook Graph Search Has A Five Year Plan With Milestones – In a recent interview, Facebook’s Mark Zuckerberg discussed how Facebook is taking a very long-term approach to its relatively new Graph Search capabilities. Knowing it would be a five-year investment before they got a really solid product, they set up milestones. The first of which was “search over structured connections”, which means search for data relevant to your friends and the like. The next milestone will involve searching posts, a daunting task that I personally can’t wait to see come to fruition. These enhancements will come to both mobile and desktop, while the big push is mobile, apparently, which makes sense as a lot of people access Facebook via mobile devices.


That’s it for this week! Be sure to stop by next time for more SEO news!

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A Smorgasbord of Social Media 4/11/2014

Welcome to another Friday of the Smorgsbord! Let’s get to it!

Another Facebook Algorithm Change

The Facebook blog has announced yet another update to the newsfeed – a massive spam cleanup. This is another effort towards their goal of “delivering the right content to the right people at the right time.” Furthermore, the update is targeting three different types of spam-like posts. The first being “like-baiting” which is when a post asks readers to like, share or comment on a post. Users found these posts 15% less relevant than other stories and over time report a less enjoyable experience on Facebook. Another change is in “frequently circulated content,” which refers to a piece of content that has been shared and uploaded countless times. Facebook took steps to decrease the amount of times you see the same content and tests are already showing an improvement. Lastly, “spammy links” that try to trick people to a website that contains mostly ads or frequently circulated content and ads are also getting the boot. After testing, Facebook saw a 5% increase in people clicking links, which is a good sign that people are finding the content more trustworthy and relevant. Overall, this should not negatively affect most pages and may even increase news feed impressions.


Chat On Facebook Only Through Messenger

The future of Facebook’s messenger app seemed dim after the purchase of WhatsApp. Friday, Facebook announced that it will still continue the service but make it a complete standalone app, removed from the Facebook App altogether. Users will have two weeks to download the Messenger app before the service is no longer available on the Facebook main app. If you already have both, you are already using the messenger app more than you probably know. When clicking the message’s tab you are automatically redirected to the messenger app. For those who don’t have messenger and still want to chat on mobile – be sure to download it soon. There is no timeline set, but consider this your official warning.


Rollout Of New Twitter Design Begins

As you might have noticed, or read here a couple of weeks ago, Twitter is changing. This Tuesday began the slow roll of a profile redesign that looks pretty familiar. The profile includes a larger user photo and customizable header. When scrolling through your profile, tweets with more engagement get highlighted and you also have the ability to pin a tweet to the top. People have already begun pointing out the similarities between the new design and Facebook. The rollout began with a handful of celebrities’ profiles but it will also apply to new users with the larger community to come soon. We would love to hear what you think about the new twitter design! Send us a tweet @wpromote and tell us your opinion!


Viral Video – Let’s Get Social

Well, technically this one hasn’t totally gone viral but we think all the social media managers out there will appreciate this awesome song. The song captures the true essence of what we really do. I won’t spoil it anymore, just watch it and share with all your social colleagues. I suggest skipping the first minute as they gear up for the performance – but check out this video uploaded earlier this week already boasting over 250 thousand views.


Thanks for joining us, see you all again next week!

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A Smorgasbord of Social Media: 3/28/2014

Spring has sprung, however the weather keeps playing games with us. But we’re not here to play any games, so let’s jump right into these updates.

Twitter: Now You Can Upload 4 Images & Tag Other Users

In Twitter’s plan to become a little more like Facebook, it added a few features. Past updates have shown us that Twitter is moving towards a more photo-sharing friendlyPhototagging_FINAL platform. Recently, it released features allowing for tagging as many as 10 other users in photos and uploading four photos in a single tweet. Furthermore, anyone can tag you in their photos. Twitter suggests reviewing your profile settings to adjust who can tag you. The biggest question users asked is, “Will tagging other users effect my character count?” The answer: No. Tagging will be separate from your character count! The biggest question marketers asked is, “How is this going to change my strategy?” In the best response, Reddit user krexca explains, “If I get a great haircut I can tag the salon and stylist. Tag the bar you’re at, the band you’re seeing, or the restaurant you’re at. You know you’re going to post a pic of your food anyway. This opens itself up to great cross marketing and contest opportunity.” As you can see, this opens up capabilities from which Twitter was originally limited. As of now, the only way to upload multiple images is on an iPhone or Android. Be on the lookout for desktop capabilities coming soon.

Is Google Making A YouTube For Kids?

YouTube attracts more than one billion visitors each month that watch over six billion hours of video. However, not all of that content should be available to users under theyoutube-for-kids-600x370 age of 18. To try to specialize itself, YouTube might develop a site with content aimed at younger demographics. While the video-sharing platform already offers a “safety mode,” it is just a filter and not 100% accurate. Unfortunately, the difficulty of manually filtering all of the 100 hours of video uploaded each minute simply isn’t worth it. But, a brand new site allows for far easier policing of the content. It also makes it more convenient for parents who are relying on tablets and smart phones for entertaining their children. This news has been reported by multiple sites, but it is all speculation at the moment. A YouTube representative commented on this news by stating, “While we’re always working on new and better ways for people to enjoy YouTube, we do not comment on rumor or speculation.” Hopefully, this is really in YouTube’s headlights and will be out sooner rather than later.

Facebook Moving Away From Social – To Be More Like Google?

This week, Facebook announced the acquisition of Oculus Rift. The acquisition left social media gurus very confused. Why would a social media platform expand into virtual reality gaming? The obvious answer: more than 375 million people play games on Facebook each month. But I think this provides insight into Facebook’s bigger plans to be more like Google. On Thursday, Facebook announced the Connectivity Lab, aoculus-rift team dedicated to advancing the Internet through aerospace and communication technologies. As we all know, Google has also stepped up its game in the Internet service provider space by offering select cities up to 1 Gbps speeds. I personally believe that Facebook plans on shifting away from a social platform to a technological empire. They continually buy up companies that help connect the world, while also investing in technologies that provide people with Internet access. Making the Internet more accessible will result in more of the world having access to the sites Facebook owns. We’ll see the direction Facebook is heading as they acquire more tech companies!

Viral Video Of The Week – Road Rage Instant Karma

If you live in Southern California, you’re a trooper. By living here we have all been enlisted in the war on traffic. Unfortunately, we endure the pain of dealing with reckless and insensitive drivers. In a satisfying turn of events, karma finally caught up with this driver. He gets caught tailgating on camera, and then sent rude gestures as he tried passing. Check out this hilarious video from March 26th with nearly four million views!


Thanks for reading A Smorgasbord of Social Media, your weekly round up of all things social. Check back each Friday for a fresh batch!