A Smattering of SEO News: 4/16/14


Hey folks, happy after-taxes day! I hope the tax season was easy and rewarding for you all, and that you got huge refunds! With that said, we’ve got some great SEO tidbits this week, so let’s dive in and help you forget about tax season that much faster!     Google News: Several States Threaten Legal Action if “Illegal” Sites Aren’t Delisted from Google – The attorneys general in over twenty states are threatening legal action against Google if the search engine doesn’t remove videos and ads promoting illegal products, such as those selling fake prescription drugs. While Google has hired over 100 people to flag these “rogue ads and videos,” that isn’t enough to satisfy the AGs apparently. We’ll keep you apprised as this situation develops. Google Analytics To Diagnose Own Tracking Code – Google is rolling out a beta test version of new feature of Analytics in which … Continue reading

A Smorgasbord of Social Media 4/11/2014


Welcome to another Friday of the Smorgsbord! Let’s get to it! Another Facebook Algorithm Change The Facebook blog has announced yet another update to the newsfeed – a massive spam cleanup. This is another effort towards their goal of “delivering the right content to the right people at the right time.” Furthermore, the update is targeting three different types of spam-like posts. The first being “like-baiting” which is when a post asks readers to like, share or comment on a post. Users found these posts 15% less relevant than other stories and over time report a less enjoyable experience on Facebook. Another change is in “frequently circulated content,” which refers to a piece of content that has been shared and uploaded countless times. Facebook took steps to decrease the amount of times you see the same content and tests are already showing an improvement. Lastly, “spammy links” that try to … Continue reading

A Smorgasbord of Social Media: 3/28/2014


Spring has sprung, however the weather keeps playing games with us. But we’re not here to play any games, so let’s jump right into these updates. Twitter: Now You Can Upload 4 Images & Tag Other Users In Twitter’s plan to become a little more like Facebook, it added a few features. Past updates have shown us that Twitter is moving towards a more photo-sharing friendly platform. Recently, it released features allowing for tagging as many as 10 other users in photos and uploading four photos in a single tweet. Furthermore, anyone can tag you in their photos. Twitter suggests reviewing your profile settings to adjust who can tag you. The biggest question users asked is, “Will tagging other users effect my character count?” The answer: No. Tagging will be separate from your character count! The biggest question marketers asked is, “How is this going to change my strategy?” In … Continue reading

A Smattering of SEO News: 3/26/14


Where the heck did March go? I swear it was just starting, now here we are at the last Wednesday of the month! To finish the month out, we have a bevy of SEO news to share with you today, check it out!     Google News: Cutts: Determining Whether Your Site’s Ranking Is Penalized Is “Tricky” – In a recent Webmaster video, Matt Cutts answered the question as to how one could determine whether their low rankings are the result of a penalty or of other sites having better content. Cutts said determining that is tricky due to Google’s large number of algorithmic changes (well over 600 in 2012, according to Cutts), making it harder to determine whether smaller algorithm changes have an effect. He then said that when large changes are incoming, such as Penguin or Panda, Google usually makes an announcement and that might make it easier … Continue reading

A Smorgasbord of Social Media: 3/21/14


Happy first weekend of spring! Before you rush out of the office today, sit back and enjoy this roundup of all things social!   WhatsApp: “We Will Not Collect Data… Yet” WhatsApp, the messaging app that Facebook recently bought for roughly $16 billion, has announced that they will not be collecting data. The company wrote a blog post Monday to address the issue of data sharing with its new owner, Facebook. Accusations that more data would be collected under the new ownership started surfacing soon after the acquisition. WhatsApp has made it very public that they do not store any of the content of your messages or your email address. What we do know is that this can change at any moment. Facebook is known for its ever-shifting privacy policy changes that could easily come to WhatsApp. Zuckerberg says they do plan to serve ads on the app, but not until the … Continue reading

A Smorgasbord of Social Media: 3/14/14

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Happy Pi Day everybody! Hopefully, you have an awesome boss that will let you leave at 3:14 pm today! If you are leaving that early, you don’t have much time. So let’s get down to business!   The Launch Of Facebook Auto-Playing Video Ads Everyone knew it was coming, but ‘when’ was the question. After the announcement that Facebook would have videos automatically start playing, the idea of ads doing the same came right with it. Now, the inevitable has finally arrived: auto-playing ads. These ads will work just like normal videos: they will automatically start playing as you scroll over them, and if you tap them, the ads will expand and un-mute. Facebook has released this feature to a select group of advertisers and will be rolling out content in the coming weeks. Zuckerberg has teamed up with companies to help measure the creative quality of the videos and … Continue reading