Robin Sloan, a writer and media inventor based in San Francisco, wrote a great article about Facebook and Google, basically pitting them against each other. I’m going to borrow some information from his post and build upon it, but you should check out the original article here. As Sloan states in his article, when you strip Facebook down, what you get is a massively successful and well-executed photo sharing site. In the last three months of 2011, users uploaded up to 250 million photos every day. All of the sudden the acquisition of Instagram for such a large price tag makes a lot of sense. If another picture sharing website rises in popularity, Facebook loses users. Remember MySpace? Of course you don’t. That’s because Facebook came up with a much better formula for uploading and sharing pictures with your friends. In my opinion, Google+ is a long way off from … Continue reading
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6 Facebook Post-IPO Predictions. Mark My Words. It’s Not Good.
In January 2011, I wrote what was at the time an outlandish prediction: that Facebook Will Be The Next $100 Billion Company. While I was right about the outcome, I was wrong about was how it got there: it got there out of pure growth of users and riding investor enthusiasm and pent-up Wall Street demand. And that is not a good recipe for Facebook out of the gates of their IPO; it is going to be rough waters ahead. Here are my 6 Post-IPO Facebook predictions. 1. Facebook Will Not Be Toppled I want to make clear that as bearish as my predictions may be around valuation and expectation, I am equally confident that Facebook is not going anywhere. The network effect – where the more people that use it increase the utility for everyone – is past the point of no return, so expect it to be ingrained … Continue reading
How To Get More Facebook Fans
You’ve created a Facebook fan page for your business and now you can just sit back, put your feet up and watch the numbers of fans grow, right? Not quite. With millions of Facebook business pages out there, getting a high number of faithful followers will take some time and creative thinking. But the benefits are worth it. Getting a large fan following on Facebook doesn’t just get your company’s name and brand out to the masses; it gives your business priceless creditability. When you go to a Facebook fan page for a business you’ve never heard of before and see that it has 40,000 fans, don’t you take it more seriously than a business with 82 fans? Here are five tips to help you boost page viewers into a legion of adoring fans. Ask Once you set up your Facebook fan page, it’s easy to send out invites to … Continue reading
Facebook to Acquire Instagram for $1 Billion
According to Mark Zuckerberg’s Timeline post from earlier today, Facebook is in agreement to acquire Instagram, the popular photo-sharing mobile app, for approximately $1 billion, which will be paid in cash and Facebook shares. The deal is expected to close by the end of this quarter. Zuckerberg wrote, “This is an important milestone for Facebook because it’s the first time we’ve ever acquired a product and company with so many users. We don’t plan on doing many more of these, if any at all. But providing the best photo sharing experience is one reason why so many people love Facebook and we knew it would be worth bringing these two companies together.” With more than 27 million iOS users alone and last weeks launch of Instagram for Android which led to more than 1 million downloads within the first 24 hours, Instagram had become it’s own social network. Instagram CEO … Continue reading
Client Profile – Bas Rutten: Cohesive Social Media Optimization Shows Significant Increase in Fans
Situation: Bas Rutten, retired MMA fighter and UFC champion, came to Wpromote in October of 2011 looking to generate more fans and gain exposure across all social media platforms. He wanted to be portrayed more as an actor and entertainer than a fighter, having been retired from competitive fighting for more than 10 years. Challenges: The biggest challenge in bringing an overall cohesiveness to Bas Rutten’s social media profiles was that there were six different Facebook accounts in reference to Bas Rutten, only one of which was actually managed by him. Because of the large variety of Bas Rutten profiles, his many fans were spread thin across all of the accounts versus one profile being connected with all of his fans. Strategy: To begin optimizing Bas Rutten’s social media campaign, Wpromote reached out to our contact at Facebook to merge all Bas Rutten accounts. Once this was achieved, his vanity … Continue reading
How To Promote Your Business Using Social Media
Social media is a pretty broad term. It’s easy to advise small businesses to get on board with the latest social media trends, plaster their company’s name and logo on all kinds of social networking sites and harness the vast power of social media to promote their business. But let’s be realistic. Simply putting up a business page on Facebook and Google+ is not going to bring hundreds of new customers through your door. The harsh truth about social media is that you’re only going to get out of it what you put into it. The goal of social media is to reach new customers, but it all starts with a relationship and a plan, otherwise your foray into the social media landscape will be for nothing. Begin by thinking about your target audience. What is their age bracket and what sites do they use the most? Do you have … Continue reading