A Smattering of SEO News: 10/24/14


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Howdy folks, and welcome to another Smattering! October is rolling along like a juggernaut for SEO news, and this week is no exception! We experienced not only one, but TWO algorithm updates within the last week. Read on to check it out. Google News: Penguin 3.0 Released – Google has released the first update to the Penguin algorithm in over a year. Last Friday, Google confirmed that their update — which should affect around 1% of queries, they say — has gone live. Many webmasters are noticing significant changes in their rankings, both good and bad. Google is calling this update a “refresh,” meaning that it’s meant to help hurt sites that took steps to correct their issues recover from the last update. We’ll bring you more information as we have it. Google: For The Best Crawling Possible, Use Both An XML Sitemap And An RSS Feed – Google recently … Continue reading

A Smattering of SEO News: 10/16/14


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Hey folks, welcome to another week of SEO news! It’s a slightly quiet week this time around, but it’s an interesting one nonetheless, so let’s get to it! Google News: Google: Amazon Is Our Biggest Search Rival – A speech given in Berlin given by Google’s Eric Schmidt admitted that it’s neither Bing nor Yahoo that pose the biggest threat to their search dominance, but rather Amazon. Schmidt went on to say that while most folks don’t think of Amazon as search, many people default to it now when search for products to buy, or want to find reviews that focus on specific products. Even though they’re more commerce focused than Google, the fact that many people default to Amazon when searching for products – myself included – has to be a serious thorn in Google’s side. Voice Search Used Mostly To Call Someone Or Ask For Directions – Google … Continue reading

A Smorgasbord of Social Media: 10/10/14


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Welcome back to another Smorgasbord of Social Media, your weekly roundup of all things social. We missed the past few weeks, but there are some really interesting changes and updates that we want to catch you up on!   Facebook: The Audience Network Millions of people use Facebook every day, but what about the thousands of other apps that people use every day? Facebook has announced an answer to this question with the Audience Network. The new feature allows marketers to advertise to users across a network of other mobile apps. First testers of the Audience Network have already seen great returns from their ads; therefore, Facebook is beginning to expand the network to more and more advertisers.   Facebook Launches Atlas Although it’s been in the works for some time now, Facebook has formally announced the new Atlas. In the introduction, Facebook positioned Atlas as the premier “people-based marketing” … Continue reading

A Smorgasbord of Social Media: 9/19/14


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Hey socialites! Welcome back to another weekly roundup of all things social media.  We have a few important updates to get to you, so let’s get right down to business.   Facebook Updates: Timely Stories Facebook is making two small tweaks to its News Feed in order to keep the feed fresh and up-to-date with timely posts. The first tweak will put a greater priority on posts that pertain to trending topics, and therefore, will place those topics higher in the News Feed. For example, if you’re watching your favorite football team dominate this weekend (let’s hope they do), you may see more posts higher on your News Feed about the game as it is trending. The second tweak has more to do with the timeliness of a post. Currently, Facebook looks at how many likes and comments a post receives to establish how high to put it in the … Continue reading

A Smattering of SEO News: 9/18/14


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Hello my friends, and welcome to another week of SEO news! This week we get into some fun technical stuff and read about new penalties from Google. Let’s take a look!     Google News: Webmaster Tools Sending Out Sitelink Search Box Notices – Recently, Webmaster Tools has been alerting webmasters to make their site “ready for the new sitelinks search box.” This includes having a site-specific search engine, adding some markups to your site’s homepage, and setting the right canonical URL for your homepage. The alert includes how-to links for all of these things, thankfully. I just looked and I have not yet received an alert, what about you? Latest Transparency Report Shows Large Increase In Governmental Requests – Google recently released their tenth transparency report, and the results are fascinating. In the first six months of this year, U.S. governmental requests for information have increased 19% versus last year. So far there have … Continue reading

A Smorgasbord of Social Media: 9/12/14


Hey everybody, welcome back to another weekly roundup of all things social media.  We have a bunch of updates to drop for you, so let’s get right down to business.     Facebook Updates: Scheduled Deletion Of Posts If you ever wanted to have a special offer for a limited time, you’re in luck because it may have just gotten easier. Facebook is testing a small pilot of a feature for mobile that lets users schedule the deletion of a post after 1 hour to seven days. Look for this in your IOS mobile posts. Hopefully it will be rolling out to a larger group of users soon.   Power Editor Updates Sometime last week a few changes were made to the Power Editor interface. A Facebook rep gave a statement saying, “With this change, advertisers can now create News Feed ads at scale, preview them during creation, edit them … Continue reading