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Smorgasbord – Quick And Easy

FACEBOOK

Deep Linking On Facebook App Install Ads Is Now A Thing!

Wait, what?

Until now, if you were to download an app because you saw an ad for a great pair of shoes, you had to wait for the app to finish downloading and then remember what it was you wanted and then search for it. Thanks to deep linking, marketers can now create App Install ads that will take you directly to that great pair of shoes when you open the app for the first time. Thanks for finally acknowledging our 5-second attention span, Facebook! This is great news for business as Facebook is now placing users one step closer to a conversion.

 

INSTAGRAM

Instagram Music[1]A New Home For Music Lovers With @Music

Recently, Instagram launched @music, an Instagram account fully dedicated to everything music. The account, similar to Twitter’s @TwitterMusic and most recently, @TwitterFood , is meant to be a community based on interest and will feature a wide variety of high-quality, music-related posts. Could @music become another platform for advertisers in the music industry? Maybe, but for now we’ll just have to enjoy the content @music gives us.

 

SNAPCHAT

Snapchat Introduces Discover Messages

In a Snapchat sea of double-chinned selfies and cats with drawn-on eye patches, the super-polished, professionally made content on the Discover feature seems a little out of place. In what appears to be an attempt to rescue the dwindling sponsorship opportunity, Snapchat announced that you can now privately share content from Discover with other users. Even better, you can add your own drawings and text before sending them to all your friends – which means you may be seeing a lot of mustache-clad Cosmopolitan models in your inbox soon.

 

Snapchat Makes It Easier To Find Users

In other Snapchat news, you may finally be able to find your favorite famous cat’s account. Snapchat’s lackluster discovery capabilities made it near impossible to find a friend or celebrity on the app without knowing their exact username or being able to scan the QR code (or “Snapcode”) from the user’s phone. This week, however, Snapchat made it a little easier by allowing users to download vector images of their Snapcodes to put on websites, marketing materials, and just about anything else. It’s a pretty small step considering the vast search functions of Facebook and Twitter, but maybe now we can all find J.Lo on Snapchat and live a happier life.

Snapchat Discover

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A Smorgasbord of Social Media – Social Updates All Around

Welcome back to another Smorgasbord of Social Media, your weekly roundup of all things social. There’s a lot of fun, new things happening in the social realm, so let’s get right to it!

 

 FACEBOOK

Notifications Tab To Be A Robust Mini-News Hub
fb
That feeling you get when you refresh your notifications only to realize that nothing new has happened in the last 30 seconds. We’ve all been there. But, with Facebook’s new notifications tab, we won’t feel as bad about not getting that extra like on our new profile pic. The new tab will be more than just ‘who’s invited you to where’ and ‘who else commented on Becky’s photo.’ Facebook plans to turn your notifications page into a personalized smorgasbord of information. Still in the testing stages, it is planned to be broken down into 8 different categories: Birthdays, Life Events, Events, Nearby Places, Trending Topics, News Shared Locally, Today in the Past, and Nearby Friends. With these new updates readily available, we’ll be able to successfully take our creeping to the next level.

Facebook Messenger Gets In Your Face. Literally.

Don’t just post a selfie, stream yourself live to a friend! Facebook has recently taken Facebook Messenger to the next level. Available on both iOS and Android, you Apple users will finally be able to video chat with your Android friends! Facebook is also hopeful that this change will attract a younger demographic that have recently strayed away from using media that ‘mom and dad are on.’ This move was truly a no brainer for Facebook, although the notifications may be nice, sometimes catching up through comments just isn’t enough.

Video-messenger

 

TWITTER

Policy and Product Updates Aimed At Combating Abuse

Taylor Swift may let the ‘haters hate’ but Twitter is taking a different stance. Due to an increase in explicit, offensive, and even implied violent content, Twitter has made two recent policy changes to ensure users can safely engage with the cyber world. Their violent threats policy will now prohibit promoting violence against others. Prior to this change, only direct and specific threats were banned. This second update actually allows Twitter to lock a user’s account for any length of time or until the user removes the prohibited content. If you don’t have anything nice to say, don’t try to sum it up in 140 characters. Tweet nicely.

Twitter_image_-_locked

 

INSTAGRAM

Instagram Gets Emoji Hashtags And New Filters

Spending countless minutes trying to come up with the perfect hashtag? The struggle is real. Thankfully, for all you emoji enthusiasts, Instagram has heard your cries and recently implemented emoji hashtags. If a post has been tagged with an emoji, users will be able to click through and see it’s a hashtag page. The new update also includes three new filters perfect for the summer. For those of you, like me, now stressing about having three more filters to choose from, relax. Instagram allows you to manage your filters, letting you hide the ones you’ll never use.

 

OTHER SOCIAL UPDATES 

Meerkat And Periscope Banned By The NHL

Live streaming content has quickly become a global phenomenon. Even Facebook’s brand new video chat is expected to quickly evolve into a live broadcasting application. Meerkat and Periscope have opened the doors to live streaming but have recently taken a minor hit by the NHL. Why only minor? Although the NHL has banned users from streaming the game, it’s for selfish reasons; the NHL has their own Periscope account and aim to be the app’s sole supplier of NHL content. Both apps are still expected to see exponential growth in 2015.

Pinterest Launches “Marketing Developers Partners” Program
pinterest
A social management platform for Pinterest- it’s about time! Pinning is about to get a whole lot easier for marketers since Pinterest has granted 10 partners API (Application Programming Interface) access that will allow for easy pin scheduling and optimization. These companies include Ahalogy, Buffer, Curalate, Expion, Newscred, Percolate, Shoutlet, Spredfast, Sprinklr, and Tailwind. Manually pinning and tracking Pinterest performance is soon to be a first world problem of the past!

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A Smattering of SEO News – Mobilegeddon’s Rollout Continues

Hey folks, welcome to another Smattering of SEO news! Last week, Google’s mobile-friendly algorithm, or “Mobilegeddon” as it’s being called, began to roll out. How effective has it been? Read on my friend.
Google News

  • mobilegeddon-smartphone-brokenOne Week On, Mobilegeddon Doesn’t Seem To Have Fully Taken Hold – When Google first announced their mobile-friendly algorithm, they said that the rollout would take maybe a week to a week and a half. Well, it looks like the latter portion of that prediction is more accurate, as many webmasters aren’t reporting significant jumps in web traffic one way or the other. This could mean a lot of things, really, such as those sites not seeing much of a change aren’t as mobile-friendly as they’d like to believe, or the update is slower in taking hold than initially planned. We’ll be keeping a sharp eye on this, don’t you worry.
  • Searchmetrics Details Top Winners And Losers Of Mobile-Friendly Algorithm (So Far) – Searchmetrics has released their own study of the top winners and losers of Mobilegeddon so far in terms of search visibility, and the results are a bit surprising! Reddit.com is down 27%, NBCSports.com is down 28%, and YoungMoney.com is down 76%. Apparently all of these losing sites had a lack of mobile-friendly pages in common (they all failed at Google’s Mobile-Friendly Test Tool). Winners included BandCamp.com (up 13%), Imgur.com (up 32%), TVTropes.org (up 420%), and ForeignAffairs.com (up 771%), all of which passed Google’s tool. You can read more of the winners and losers on Searchmetrics’ blog.

 

Other News

  • twitter-googleTwitter Turns Firehose On Google In May – Twitter announced that it plans to roll out its firehose – the term for its API covering public tweets – to Google in May. This will give Google access to all of Twitter’s public tweets and allow Google searchers to find tweets in their search results. It’s been years since Google users had access to the firehose, so this is definitely a benefit to users.
  • ComScore: Mobile-Only Internet Users Surpassed PC-Only Users For First Time – Data firm comScore is reporting that, for the first time ever, mobile-only Internet users surpassed PC-only users back in March. Mobile usage actually dropped from the month before, from 11.8% in February to 11.3% in March. PC-only users had a larger drop though, from 12.1% in February to 10.6% in March, putting them below mobile-only users basically due to attrition. This is likely one of many reasons why Google is so focused on mobile as of late.
  • Facebook Small Business Pages Increase To 40 Million – In less than a year, Facebook has seen 10 million small business pages created, bringing the number up to 40 million from 30 million last June. To support all these new pages, Facebook will be hosting a series of “Boost Your Business” events later this year across the country, including in Boston, San Diego, and Minneapolis. Small business page owners also now have access to a direct chat with Facebook support folks. Maybe this means Facebook will start to make pages more visible again? One can only hope!

graph

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A Smorgasbord of Social Media – Facebook Algorithms

Welcome back to another Smorgasbord of Social Media, your weekly roundup of all things social. We’ve been on break, but we’re back for another round of social media news, and there are some really interesting changes and updates that we want to catch you up on!

 

FACEBOOK

Page Reach Is Hit Again With New Tweaks

facebook-video

Facebook is at it again. They’ve decided to further tailor an individual’s News Feed towards what matters the most to them. Marketers may be concerned, but as consumers and users of Facebook, we can’t really blame them. The first update may actually benefit marketers, allowing for multiple posts from the same source to be seen in a row- abolishing a rule that previously prevented this stream. Facebook will also attempt to push content from close friends and family towards the top of the news feed as to not miss any important updates. The last update will move posts about your friends’ activity on FB lower on the feed. Finally! We won’t have to worry about seeing whose FB profile Sally from high school has been creeping on- unless you’re into that sort of thing.
Facebook “Anthology” Is Officially Introduced

As YouTube continues to grow exponentially, Facebook has already taken measures to push out content as a video integrated platform; however, they’ve recently stepped up their game even further. Facebook has now made public knowledge the method they plan on using to monetize their video content- but it isn’t for everyone. Unless you’ve been growing money on trees, it may be tough to capitalize on this program. A minimum buy-in will be $2 million.

 

Facebook Video Passes 4 Billion Daily Views

In just 3 months, Facebook’s daily video views have gone up by one billion, surpassing 4 billion views each day. There is no denying Facebook’s video growth, as you’ve probably noticed more and more videos of adorable cats and World News being pushed higher on the news feed. Believe it or not, daily Facebook views have even caught up to daily YouTube views. You may be asking, how is this possible? YouTube views are not triggered until further along into a video whereas Facebook’s view count is triggered within the first few seconds of pressing play.

 

TWITTER

Direct Messages Take A Step Forward

Twitter has officially dropped their Tinder-like messaging platform, moving away from its ‘follower match’ system. You can officially message any handle, regardless of whether or not you follow that person or if that person follows you. A new Direct Message button has also been added to the profile page, simplifying the messaging process. No more checking back and forth to see if you’ve entered the right handle before sending a message. Thanks Twitter, but let’s hope the next change will let us write more than a few words in one message…

twitter

 

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A Smorgasbord of Social Media: Ads & Analytics Abound!

Welcome back to another Smorgasbord of Social Media, your weekly roundup of all things social. We’re back for another round of social media news, and there are some really interesting changes and updates that we want to catch you up on!

Facebook

Your Facebook Page’s Like Total Will Probably Drop

Don’t freak out! There’s nothing personal about it, but recently this month, Facebook announced it would stop including likes from memorialized and voluntarily deactivated accounts. So if you see your Pages Likes drop from 10,000 to 9,950, it’s not because you posted a selfie to your business page on accident, it’s simply because Facebook is doing a little tidying up.

facebook-like

 

Twitter

Twitter Gives Analytics for Individual Tweets

twitter-analytics

Have you ever tweeted something and wondered why not a single person has “Favorited” your tweet? Well, I can’t give you an answer to that, but what I can do is tell you that you can now see all the other metrics for that specific tweet. Twitter has recently been experimenting with allowing users to click on a button right on their tweet to see analytics like: how many times someone has viewed your photo, how many clicks on your link you’ve had, how many people viewed your tweet, etc. So now there are plenty of metrics to worry about right at your fingertips.

 

Twitter Gives Advertisers Access to More Target Audiences

Twitter is quickly playing catch up to Facebook’s giant hold on the social media advertising world. While Facebook has had the ability for advertisers to target users based on purchase intent for a while now, Twitter announced earlier this month that advertisers could serve Promoted Tweets to certain “partner audiences”. These partner audiences were created from Twitter’s big data partners Acxiom and Datalogix, and breakdown users’ purchase intent and habits in specific categories from Twitter. It will be interesting to see how these new targeting categories affect marketers moving forward.

 

Pinterest

Multi-Image Ads Are Coming to Pinterest Soon

pinterest-ads copy

Have you ever been on Pinterest and thought, you know what there aren’t enough of on this platform…pictures! Well then, do I have a surprise for you? Late last month, Pinterest announced that it has been testing a multi-pin carousel ad that will display multiple images. With all joking aside, this actually could mean big things for Pinterest seeing as they continue to ramp up their ad features more and more.

Targeting and Animated Ads Coming Soon to Pinterest

It’s official…instead of targeting all sports enthusiasts; you can soon target fans of specific sports on Pinterest. This may not seem like a huge change, but as Pinterest starts to hone in on their targeting options, advertisers start to get closer and closer to their audience. Along with this announcement, Pinterest also mentioned that a new animated ad will be tested that will move when users scroll down the page. Pinterest ads seem to be making move after move, and this is just proof that Pinterest is in it to win it.

 

Instagram

Instagram Announces Carousel Ads

Pinterest isn’t the only one trying to woo advertisers with a carousel-like ad format. Instagram announced earlier this week that it will be offering brands another way to tell their story by allowing advertisers to use multiple photos that users can swipe through. Furthermore, these ads will link to a website of the brand’s choice, which may not sound like much, but this could mean huge things for Instagram. This link out feature is only allowed for ads, but if this continues to expand to regular posts, it could mean great things for brands to start to see direct sales from Instagram.

instagram-mobile copy

 

Thanks for keeping up with A Smorgasbord of Social Media! Check back each week for a fresh batch of updates. Feel free to leave a comment or tweet @Wpromote if you have any questions or comments about any of these updates!

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A Smattering of SEO News: 2/23/15

Hey folks, welcome to another Smattering! Sorry for the lateness, but the holiday threw me off. That said, it was a pretty quiet news week, but there’s still fun stuff to talk about, so let’s have at it.

Google News:

  • Google Webmaster Tools Data Currently Delayed – Last Friday, several websites were reporting that data for Webmaster tools hadn’t updated since 2/7/15, which at the time was a week without valuable Webmaster Tools data. Looking today, the data has been updated up to 2/12/15, but as I write this, that’s still about a week behind. As far as I can see, Google has issued no statement or update about this outage, but we’ll keep you posted if we find out more.
  • Restlessness Over Lack Of Any Recent Panda Update – Over at Search Engine Roundtable, Barry Schwartz noted that it’s been around four months since the last Panda update, and he found that webmasters on Twitter and Webmaster World are getting restless over the lack of an update to the algorithm. Since many webmasters claim to have worked hard and cleaned up any problems they previously had with Panda, they are hoping an update would put them back in stronger positions amongst the SERPs. Unfortunately Google hasn’t talked about Panda in a while, so it’s anyone’s guess as to when the algorithm will be updated again.
  • Google’s John Mueller Gives A Direct Answer On Link Building – In a recent Google Hangout, Google’s John Mueller was asked, point blank, whether he thought link building was “in any way good.” In response he said, “In general, I’d try to avoid that.” He went on to say that basically your content should stand on its own and be easily shareable, rather than focusing primarily on links. It’s actually refreshing to get a direct answer like this.
  • GoogleBot Can’t Crawl Recursive Redirects – In the “not really news but still technically interesting department” this week, in another Hangout, a webmaster asked Google’s John Mueller why his website isn’t being indexed. Mueller pointed out that the webmaster’s homepage was redirecting to itself, and Google can’t crawl sites that do that at all. Again, not really news to anyone who has run into this problem, but it’s interesting to read an official response to the issue.

google_loop

Other News:

  • Facebook Hopes To Fix The Mobile Reading Experience – In a discussion with Facebook Chief Product Officer Chris Cox, he said that Facebook has been approaching content publishers with offers to help host their content in order to offer a better mobile experience to Facebook users. Apparently these unnamed publishers have been “wary” about Facebook’s perceived control over their content, so right now all of this is VERY early. It’ll be interesting to see if anyone takes Facebook up on their offer.
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A Smorgasbord of Social Media: 2/13/15

Welcome back to another Smorgasbord of Social Media, your weekly roundup of all things social. We’ve been away for a bit, but we’re back with some really interesting changes and updates to catch you up on!

 

FACEBOOK

Facebook Keeps Showing Their ROI

Gone are the days when you had to explain the value of Facebook to your boss who just didn’t get it. Or are those days still around? Despite more and more evidence of Facebook’s value for marketers, the company continues to launch new features to help convince everyone of the potential ROI in Facebook. Their newest feature is called, “Conversion Lift Measurement”. This resource not only tracks online sales, but it also takes a stab at tracking offline sales (from uploaded sales data from the business) driven from Facebook advertising. This feature works by utilizing a test group that sees an ad, and then their purchases are compared to a control group that doesn’t get the pleasure of seeing such a great ad. The conversion number is then determined by analyzing sales for both groups. This may be a simplified explanation, but no matter how you slice it, this could be a great tool for marketers.

Facebook-Conversion-Lift

 

Facebook Drives 25% Of Referral Traffic

Speaking of explaining Facebook’s ROI to your boss, try dropping this little stat on him; Facebook drives nearly 25% of web traffic according to a report from Shareaholic. That wasn’t a typo by the way; I really did mean to put 25! The second closest is Pinterest at a little over 5%, which only further speaks to how dominant Facebook is.

Just because one stat wasn’t enough, you can really knock your boss’s socks off by mentioning that social media referral traffic is now higher than organic search traffic. BOOM!

 

Social-Media-Traffic-Referrals-Report-Q4-2014-chart

 

TWITTER

Twitter Creates A Shortcut To Promote Tweets

Do you remember that time at band camp when it took forever to set up a promotion for your tweet? Well don’t worry, you won’t have to waste those precious seconds anymore. Introducing “quick promote”! This new feature allows you the ability to promote a tweet with a few clicks from the analytics dashboard. The process is very simple with these three steps: select a tweet, choose a budget, and watch people engage with your tweet. Tweet, tweet, tweet… easy as 1, 2, 3.

 

Twitter’s Homepage Offers Plenty Of Tiled Features

Have you ever looked at the Twitter homepage when you were logged off and thought that it looked like something you could program (even if you’ve never programmed anything in your life)? That may not be the case anymore with Twitter’s new tiled style homepage. Now profiles and accounts are grouped into popular topics like politicians, parties, NBA players, etc.

new-twitter-homepage copy

 

Twitter And Google Rekindle An Old Flame

The word is out, and it looks like Google has gotten back with its old fling, Twitter. The new deal between the two giants will give Google access to Twitter’s firehose, which is the data stream that accesses the 6,000 tweets per minute. A previous deal between the two companies ended in 2011, but it looks like both sides have gotten over the breakup. Now Google uses Twitter’s data stream to state information in its search results. Furthermore, Twitter gets organic traffic from people that click the tweets that show up in search. This sounds like a match made in heaven.

 

PINTEREST

Pinterest Continues To Try To Get More Men

According to Pinterest, the number of men on the network increased 73% in 2014. This is a great number for the company; however, women still greatly outnumber men on the platform. To help grow their male users, Pinterest is trying to make their site more gender neutral by adjusting content based on the gender of the users. For example, if a man searches “Fashion” he will get different pins showing up than if a woman did the same search. As this push continues, more and more male and gender neutral businesses should see a rise in their engagements on Pinterest.

pinterest-gender-neutral

 

Pinterest Promoted Pins Push Into People’s Feeds

Not only is that title a great use of alliteration, but it also happens to be completely true. Late last month the company announced that it would begin pushing Promoted Pins into people’s home feeds. These home feed ads will be purchased based on a target category. The ads will then be shown to users who Pinterest deems as interested in that category, but only if the pins meet a certain level of performance metrics. As the buzz around the Promoted Pins continues to grow, Pinterest has shown that they are beginning to speed things up to offer more features and get more and more advertisers on board. So advertisers, start your synergistic strategy on Pinterest (more alliteration for you).

 

Thanks for keeping up with A Smorgasbord of Social Media! Check back each week for a fresh batch of updates. Feel free to leave a comment or tweet @Wpromote if you have any questions or comments about any of these updates!

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A Smattering of SEO News: 2/12/15

Welp, the algorithm roller coaster keeps on moving forward, upwards, downwards and all over the place! While many guesses keep coming out as to what kind of update Google has going on, the search engine giant is still being hush-hush about it. All this and more, so check it out!

Google News:

  • Searchmetrics: Recent Google Updates Seem To Affect Ecommerce And Branded Terms – While Google is still obfuscating details about the recent search engine update (more on that in a second), the folks at Searchmetrics noticed that much of the fluctuation is coming from branded terms (both correctly spelled and misspelled). This has led them to believe this update is granular and that it is attempting to clear up Ecommerce and branded-related terms. We’ll keep you posted as we find out more.

searchmetrics_insights

  • Google Says They’re Making Tweaks To The Algorithms, Rather Than A Specific Update – Google recently stated to Search Engine Land that the recent fluctuations are happening due to continuous “tweaks” to the search engine algorithms, and that they have no specific update to announce. SEL also speculates these recent shifts have nothing to do with mobile warnings, as we reported as a possibility last week. This sure is a roller coaster, isn’t it?
  • Google Uses No Whitelist For Panda Or Penguin – In a recent Hangout, Google’s John Mueller was asked whether Panda or Penguin have whitelists similar to some of Google’s other algorithms, such as SafeSearch. Mueller confirmed that, “We don’t have that for a lot of the other algorithms like Penguin and Panda.”

google-yellowg

  • Google: ‘Right To Be Forgotten’ Should Only Be Applied To Europe – Recently, when looking at the implementation of the recent European ruling, a Google-appointed panel stated that – unlike the wishes of certain French officials as we reported a while back – Google’s implementation of the recent ‘Right to be Forgotten’ ruling should apply only to Europe and not the rest of the world.

Other News:

  • Facebook: We Can Track Your Mobile Searches Outside Of The App – Facebook has recently updated its privacy policy to state that even searches you perform outside of its app can be tracked by Facebook. Facebook said, “It takes into account pages and places visited on Facebook, alongside browsing on the internet at large.” This seems like a really serious privacy issue, and we wonder if it’ll come under any scrutiny in the weeks to come.
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A Smorgasbord of Social Media: 1/16/15

Welcome back to another Smorgasbord of Social Media, your weekly roundup of all things social. We’ve been away for the holidays, but we’re back and there are some really interesting changes and updates that we want to catch you up on!

 

Facebook

Videos On Facebook Continue To Grow

It’s been in the making for some time now, but according to a report from SocialMakers, more brands are officially uploading videos directly to Facebook versus posting YouTube videos on Facebook Pages. A report last year projected this would eventually occur. However, the speed at which Facebook video uploads are growing is quite impressive. Furthermore, this SocialMakers report showed that 80% of all video interactions happening on Facebook are occurring on natively uploaded videos. So you know what that means…bring on more Ice Bucket Challenges, crazy stunts, and funny videos in 2015.
SocialBakers-share-of-video

 

Facebook Video Playlists Welcome In The New Year

Getting more videos uploaded to Facebook is not enough for the social platform: they want to enhance any and all things video. That is why as the New Year came in, Facebook launched a new video feature that allows you to not only feature a video to show up in extra large size, but also to create video playlists similar to the ones found on YouTube. While this may not heavily impact any views or interactions on Facebook, it’s hard to deny that Facebook is placing a high priority on their natively uploaded videos.
facetube

 

Facebook Infiltrates Your Company With “Work”

With LinkedIn announcing its new tools for companies to use in the business communication realm, it was only a matter of time until Facebook counter-punched back. They’ve landed that hit by releasing their new communication center for businesses, called “Work.” The app is currently available on iOS and Android, and is designed for companies with 100+ employees to communicate, share documents, and gain overall interaction within their company.

 

Twitter 

Twitter Ads Can Make You Seem To Follow Brands, Even If You Don’t

This may not be news to some, but over the holiday season, a few celebrities noticed that they were supposedly following Mastercard on Twitter, even though they really weren’t. This “Following” list ad on Twitter is not a new type of ad that Twitter offers, but it has gained more and more notoriety as celebrities like William Shatner and Dwayne “The Rock” Johnson discovered these “Promoted Follows” under their accounts.

twitterads copy

 

Winter Is Coming, And So Is Twitter’s New Homepage

Millions of logged-out visitors find themselves on Twitter’s homepage each day. That is a large audience that Twitter plans on taking advantage of in the near future. According to AdAge, Twitter plans on creating a new homepage that will include ads displayed for visitors to see. It may not be life changing news, but Twitter’s determination to ramp up all of their ad options is not going unnoticed.

 

Twitter_homepage

 

Auto-Playing Video And More Ad Expansion Is In Store

Twitter is not content with simply rolling out one small expansion to their ads platform. When they expand, they do so on multiple fronts. According to the Wall Street Journal, Twitter pitched to multiple media buyers that they are working on an ads option that will embed Twitter ads within streams on publishers’ websites. As if this wasn’t news enough, Twitter also mentioned that over the “next few months” users will start seeing auto-playing videos on their feeds. These videos will be directly uploaded to Twitter, will play for six seconds, and then allow the user to click to play the rest of the video. If Facebook videos are doing so well, why not try it on Twitter?

 

Pinterest

Promoted Pins Are Here To Stay

If you’re not on Pinterest, and you just don’t like social media, there are two things that are probably true…you’re probably not reading this blog and you probably didn’t know that Pinterest has been testing out Promoted (Ad-Based) Pins with a few brand advertisers. With that being said, Pinterest announced that in the New Year, they will be bringing their reservation-based (CPM) Promoted Pins to the public. While they are still tweaking their auction-based pins, the beta Promoted Pins tested very well. According to Pinterest, Promoted Pins performed just as well and sometimes better than organic pins! The Promoted Pins performed longer after the campaign ended, and all core categories found success. So get your Pinterest skills ready and start promoting your Pins.

pinstitute

 

Thanks for keeping up with A Smorgasbord of Social Media! Check back each week for a fresh batch of updates. Feel free to leave a comment or tweet @Wpromote if you have any questions or comments about any of these updates!

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A Smattering of SEO News: 1/15/15

Hey folks, welcome to 2015, and happy New Year! I hope y’all had a fun, joyous, and rejuvenating holiday season! Now that the holidays are over though, it is back to work, and that means monitoring the latest in SEO news! I am happy to help with this Smattering of the latest happenings. 😉

Google News:

  • Google Domains Opens To All US Residents – Google Domains launched an invite-only beta last June. The service – which allows folks to buy a domain for $12 a year to start and comes bundled with services from partners such as Wix and Squarespace – has now opened for all US residents to use. If you’re outside the US, you can sign up to a mailing list in order to be notified once the service arrives in your neck of the woods.

google-domains

  • Google’s John Mueller: Getting Good Links Can Remove Penguin Penalties Without Disavowing – In a recent Hangout, Google’s John Mueller – who’s filling in rather nicely for Matt Cutts in this role – was asked a hypothetical question. Could a user’s link profile overcome any problems from Penguin if they strived to acquire more good, solid, quality links through more natural methods rather than disallow whatever low quality links they might have (regardless of whether the webmaster either ignored or didn’t know about the disallow command)? Mueller said that Google’s algorithms take such factors into account and, if it sees it’s on the way to improvement, that penalties could slowly whither away as well.
  • Analyst: Google Possibly Making Moves Toward Auto Insurance Comparison Tool – According to an analyst at Forrester named Ellen Carney, her research is pointing toward signs that Google is gearing up to launch an auto insurance comparison tool/website in the US soon, having launched the successful Google Compare tool in the UK in 2012. Carney points to an entity called Google Compare Auto Insurance Services Inc. that’s already authorized to do business in more than half of the states in the US, along with the ability to work with other insurers in several other states. It’ll be interesting to see if this does launch, and what it will do to auto insurance services that also do the exact same thing.
  • Webmaster Tools Messaging To Receive Update Soon – Google’s John Mueller commented in a Hangout recently that the messaging functionality of Webmaster Tools is about to get an update to both its content and its layout. Apparently they’ve received many complaints of messages not being clear, especially in regards to disavowing links. As a result of these complaints, Google will be updating how the messages are presented along with their text. Not sure when these updates will be happening, but hopefully it’s soon.
  • Google’s Search Share Drops 2% In One Month After Firefox Switches To YahooGoogle’s search share dropped from 77.3% in November to 75.2% in December of last year, following a switch on Firefox’s part to use Yahoo as its primary search engine. Yahoo, in turn, saw about a 2% jump. While 2% is quite a lot, let’s keep in mind that Google is still at 75% overall, which means they didn’t fall far from their seat as king of the hill.

google-v-yahoo

Other News:

  • Instagram Leads In Growth, Facebook Leads In Engagement Among Social Networks – New research from the Pew Research Internet Project finds that while Facebook has hit a plateau with its growth, its engagement is massive with around 70% of its users engaging with the site on a daily basis, up from 63% the year before. The winner in growth is Instagram, which apparently grew 9% last year, meaning 26% of all adults in the US use the photo sharing service. This was followed by Pinterest at 7%, LinkedIn by 6%, and Twitter by a paltry 5% amount of user growth year-over-year.

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  • Firefox Users Manually Switching To Google After Yahoo Becomes Default Search Engine – In an interesting counterpoint to the article above, research firm RKG found that when Yahoo first replaced Google as Firefox’s default search engine in Firefox 34, paid search clicks on Yahoo rose to around 43%. Apparently, however, that number has dropped severely in just the past month, down to 36%, due to users forcibly switching back to Google manually within Firefox’s options. RKG’s Mark Ballard even estimates that Yahoo’s share in paid search clicks from Firefox users will continue to drop as users switch back to Google. Fascinating stuff.