Smorgasbord of Social Media: 8/15/2014


Jimmy-fallon

Welcome back to another roundup of all things social. We bring the most important updates to you every single Friday on our blog, so let’s jump right in.   Twitter Ads For Specific Objectives Advertising on Twitter just became a little more organized. You can now run campaigns on specific objectives and only pay when specific actions are taken. In terms of advertising, you are presented with a list of campaign objectives such as: driving engagements, followers, or leads to app installs, website clicks or conversions. Once your campaign has been launched, you are only charged when your campaign goals are met. For example, if you set up a follower campaign, you are only charged when a user follows you. Or if your campaign is targeted to app installs, you’re only charged when a user does exactly that. Reporting has also been adjusted to show campaign objectives that easily monitor … Continue reading

A Smorgasbord of Social Media: 8/1/14


twitter-hashtag-experiment

Welcome back for another weekly roundup of all things social media! Brace yourselves…for there are social media updates coming. So, let’s get right to it!   Hashtags Explained There are a lot of hashtags out there roaming the 140-character world of Twitter. Many of which we know and love. For example, #ThrowbackThursday and #KimYe are two of my favorites. However, there are also many hashtags that we are unfamiliar with. Personally, I have had to Google hashtags just so that I could understand what in the world my friends were talking about…and there’s nothing more shameful than having to research what the world is talking about. Fortunately, Twitter realizes that nobody likes to be left in the dark when it comes to these trending topics, and they decided to do a little bit of experimenting. Now, when you search for hashtags in the iOS app of Twitter, a subtitle will … Continue reading

A Smorgasbord of Social Media: 7/25/14


FBloginbutton

Welcome back for another weekly roundup of all things social media! Today we’re honing in on all things Facebook. They have some great news and updates that we want to be sure to break down for you!   Saved By The…Facebook (Sort Of)! In today’s day and age there’s so much going on around us. Staying on top of our favorite music and movies is a big task. Not to mention we’re also expected to remember all of our friends’ birthdays! Fortunately, Facebook has swooped in and make life a little bit easier for our brains. The new Save feature keeps track of just about anything we’ve had to remember in life.  According to Facebook’s blog in which they released information on the update, “You can save items like links, places, movies, TV and music.” But how helpful is this, really? We already have iCal, the reminder app, Evernote, and other … Continue reading

A Smorgasbord of Social Media: 7/21/14


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Welcome back for another weekly roundup of all things social media! Sorry we missed you on Friday, but we are here today, so get yourselves ready for all the great updates that we have coming your way. Let’s get to it!     Facebook Shopping Zuckerberg and his army have expanded the social networking platform’s capabilities into the realm of eCommerce business. Now, shopping on Facebook is is as easy as a single click of the new Buy button. That’s right! Last week Facebook gave advertisers the ability to sell their products directly on Facebook with this new feature. So now we can basically live off of our newsfeeds and forget everything else. But how does it work? When you click Buy, you’ll be prompted to enter your credit card information and make your purchase. You’ll then have the option of storing this information for future use. For those of us concerned … Continue reading

A Smorgasbord of Social Media: 7/11/14


brazil-germany

Welcome back for another weekly roundup of all things social media! We missed last week, so we have some important updates to catch up on. Let’s get right to it!       Huffington Boast It seems as though a congratulations is in order for The Huffington Post. It turns out that the top-performing publisher on Facebook last month was Arianna Huffington and the rest of her Internet subscribers. According to NewsWhip, The Huffington Post had the highest amount of shares and interactions in June. This means that they beat out the likes of CNN, ESPN, NBC, EliteDaily, and even our ever-so-loved provider of absurdly addicting online quizzes, BuzzFeed.   For those of us that are number-oriented, THP published 26,264 articles in June. To put this into perspective, the lowest number of articles published was 89 (playbuzz.com), and the highest number of articles published was 122,186 (Yahoo!). So it just … Continue reading

A Smorgasbord of Social Media: 6/27/14


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Welcome back for another weekly roundup of all things social media! We have some important updates for you so let’s get right to it.   Help Me Help You Are you one of the many people that immediately hits “0” on the dial pad when dealing with automated customer service systems? We do this because people want to deal with an actual person when seeking customer service assistance. Whether it’s via phone or email, it gives us peace of mind to deal with an actual human being rather than some lifeless program that continually makes you repeat your last response. How does this relate to social media, you ask? Well, with the rise of various networking sites, many companies have started utilizing social media for customer service purposes. A recent study by Forrester and Conversocial, which surveyed 159 senior contact center executives, revealed a key aspect regarding the needs of customers. … Continue reading