A Smorgasbord of Social Media: 11/7/14


Welcome back to another Smorgasbord of Social Media, your weekly roundup of all things social. We have a bunch of updates to drop for you, so let’s get right down to business. Facebook Facebook Gets Rid Of The Like Shield We can all breathe a little easier now, because you will no longer have to “Like” brands you don’t care about just to take their quiz on which Harry Potter house you would belong to. (Or is that just me?) The “Likegate” is officially terminated. As of Wednesday, Facebook flipped a switch so that pages will no longer be able to force users to like the page in order to see their content or participate in a contest. While this may lower the amount of likes generated from a contest, the whole goal is ensure that the people who actually like a page do so because they want to connect … Continue reading

A Smorgasbord of Social Media: 10/31/14


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Welcome back to another Smorgasbord of Social Media, your weekly roundup of all things social. There have been some interesting changes and updates that we want to catch you up on this Hallows Eve!   Facebook: Is Facebook The New YouTube? We all used Facebook videos to post our Ice Bucket Challenges earlier this year, but we aren’t the only ones posting numerous videos on Facebook. A recent study by Socialbakers shows that “more and more brands are bypassing YouTube to upload their video content directly to Facebook”. This study comes on the heels of news that Facebook’s desktop video views surpassed those of YouTube for the first time. While those numbers are disputed because of Facebook’s autoplay feature, even conservative numbers are showing a huge increase in video posts on Facebook. Ad Controls Are Upgraded Anyone who has managed ads on Facebook knows how frustrating it is to have … Continue reading

A Smorgasbord of Social Media: 10/27/14


social-media-words

Welcome back to another Smorgasbord of Social Media, your weekly roundup of all things social. We missed last week, but there are some really interesting changes and updates that we want to catch you up on!   Facebook: Security Tips For Small Business Pages In the spirit of National Cyber Security Awareness Month, Facebook released an infographic earlier this week that offered small business pages some useful security tips. Some of the tips include making sure each page manager is assigned a correct role for what their job requires, enabling Login Approvals that require you to enter a specific code when you try to log in from an unrecognized device, and more.   Introducing Safety Check Natural disasters strike unexpectedly and leave a wake of tragedy behind them. When those disasters or crises occur, Facebook will now send a notification to your phone asking if you are ok. You can then say … Continue reading

A Smattering of SEO News: 10/24/14


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Howdy folks, and welcome to another Smattering! October is rolling along like a juggernaut for SEO news, and this week is no exception! We experienced not only one, but TWO algorithm updates within the last week. Read on to check it out. Google News: Penguin 3.0 Released – Google has released the first update to the Penguin algorithm in over a year. Last Friday, Google confirmed that their update — which should affect around 1% of queries, they say — has gone live. Many webmasters are noticing significant changes in their rankings, both good and bad. Google is calling this update a “refresh,” meaning that it’s meant to help hurt sites that took steps to correct their issues recover from the last update. We’ll bring you more information as we have it. Google: For The Best Crawling Possible, Use Both An XML Sitemap And An RSS Feed – Google recently … Continue reading

A Smattering of SEO News: 10/16/14


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Hey folks, welcome to another week of SEO news! It’s a slightly quiet week this time around, but it’s an interesting one nonetheless, so let’s get to it! Google News: Google: Amazon Is Our Biggest Search Rival – A speech given in Berlin given by Google’s Eric Schmidt admitted that it’s neither Bing nor Yahoo that pose the biggest threat to their search dominance, but rather Amazon. Schmidt went on to say that while most folks don’t think of Amazon as search, many people default to it now when search for products to buy, or want to find reviews that focus on specific products. Even though they’re more commerce focused than Google, the fact that many people default to Amazon when searching for products – myself included – has to be a serious thorn in Google’s side. Voice Search Used Mostly To Call Someone Or Ask For Directions – Google … Continue reading

A Smorgasbord of Social Media: 10/10/14


pharmacyads

Welcome back to another Smorgasbord of Social Media, your weekly roundup of all things social. We missed the past few weeks, but there are some really interesting changes and updates that we want to catch you up on!   Facebook: The Audience Network Millions of people use Facebook every day, but what about the thousands of other apps that people use every day? Facebook has announced an answer to this question with the Audience Network. The new feature allows marketers to advertise to users across a network of other mobile apps. First testers of the Audience Network have already seen great returns from their ads; therefore, Facebook is beginning to expand the network to more and more advertisers.   Facebook Launches Atlas Although it’s been in the works for some time now, Facebook has formally announced the new Atlas. In the introduction, Facebook positioned Atlas as the premier “people-based marketing” … Continue reading