A Smattering of SEO News: 9/18/14


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Hello my friends, and welcome to another week of SEO news! This week we get into some fun technical stuff and read about new penalties from Google. Let’s take a look!     Google News: Webmaster Tools Sending Out Sitelink Search Box Notices – Recently, Webmaster Tools has been alerting webmasters to make their site “ready for the new sitelinks search box.” This includes having a site-specific search engine, adding some markups to your site’s homepage, and setting the right canonical URL for your homepage. The alert includes how-to links for all of these things, thankfully. I just looked and I have not yet received an alert, what about you? Latest Transparency Report Shows Large Increase In Governmental Requests – Google recently released their tenth transparency report, and the results are fascinating. In the first six months of this year, U.S. governmental requests for information have increased 19% versus last year. So far there have … Continue reading

A Smorgasbord of Social Media: 9/12/14


Hey everybody, welcome back to another weekly roundup of all things social media.  We have a bunch of updates to drop for you, so let’s get right down to business.     Facebook Updates: Scheduled Deletion Of Posts If you ever wanted to have a special offer for a limited time, you’re in luck because it may have just gotten easier. Facebook is testing a small pilot of a feature for mobile that lets users schedule the deletion of a post after 1 hour to seven days. Look for this in your IOS mobile posts. Hopefully it will be rolling out to a larger group of users soon.   Power Editor Updates Sometime last week a few changes were made to the Power Editor interface. A Facebook rep gave a statement saying, “With this change, advertisers can now create News Feed ads at scale, preview them during creation, edit them … Continue reading

A Smorgasbord of Social Media: 8/29/14


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Welcome back to another Smorgasbord of Social Media, your weekly roundup of all things social. We missed posting last week, but there are some really interesting changes and updates that happened this week, so let’s dive right in!   Facebook Punishes Click-Baiting This week, Facebook announced that it would be making changes to help reduce the amount of posts considered to be click-bait, and also where links in posts are seen. “Click-baiting” is when a publisher posts a link with text encouraging users to click to see more, without telling them too much information. These posts often get a lot of clicks, which helps them get shown to more people and more visibility in News Feeds. To determine which posts are click-bait, Facebook will use the amount of time spent on a page as well as the ratio of clicks-to-engagement that the article is getting. This means, if your article is … Continue reading

Smorgasbord of Social Media: 8/15/2014


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Welcome back to another roundup of all things social. We bring the most important updates to you every single Friday on our blog, so let’s jump right in.   Twitter Ads For Specific Objectives Advertising on Twitter just became a little more organized. You can now run campaigns on specific objectives and only pay when specific actions are taken. In terms of advertising, you are presented with a list of campaign objectives such as: driving engagements, followers, or leads to app installs, website clicks or conversions. Once your campaign has been launched, you are only charged when your campaign goals are met. For example, if you set up a follower campaign, you are only charged when a user follows you. Or if your campaign is targeted to app installs, you’re only charged when a user does exactly that. Reporting has also been adjusted to show campaign objectives that easily monitor … Continue reading

A Smorgasbord of Social Media: 8/1/14


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Welcome back for another weekly roundup of all things social media! Brace yourselves…for there are social media updates coming. So, let’s get right to it!   Hashtags Explained There are a lot of hashtags out there roaming the 140-character world of Twitter. Many of which we know and love. For example, #ThrowbackThursday and #KimYe are two of my favorites. However, there are also many hashtags that we are unfamiliar with. Personally, I have had to Google hashtags just so that I could understand what in the world my friends were talking about…and there’s nothing more shameful than having to research what the world is talking about. Fortunately, Twitter realizes that nobody likes to be left in the dark when it comes to these trending topics, and they decided to do a little bit of experimenting. Now, when you search for hashtags in the iOS app of Twitter, a subtitle will … Continue reading

A Smorgasbord of Social Media: 7/25/14


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Welcome back for another weekly roundup of all things social media! Today we’re honing in on all things Facebook. They have some great news and updates that we want to be sure to break down for you!   Saved By The…Facebook (Sort Of)! In today’s day and age there’s so much going on around us. Staying on top of our favorite music and movies is a big task. Not to mention we’re also expected to remember all of our friends’ birthdays! Fortunately, Facebook has swooped in and make life a little bit easier for our brains. The new Save feature keeps track of just about anything we’ve had to remember in life.  According to Facebook’s blog in which they released information on the update, “You can save items like links, places, movies, TV and music.” But how helpful is this, really? We already have iCal, the reminder app, Evernote, and other … Continue reading