A Smorgasbord of Social Media: 8/29/14


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Welcome back to another Smorgasbord of Social Media, your weekly roundup of all things social. We missed posting last week, but there are some really interesting changes and updates that happened this week, so let’s dive right in!   Facebook Punishes Click-Baiting This week, Facebook announced that it would be making changes to help reduce the amount of posts considered to be click-bait, and also where links in posts are seen. “Click-baiting” is when a publisher posts a link with text encouraging users to click to see more, without telling them too much information. These posts often get a lot of clicks, which helps them get shown to more people and more visibility in News Feeds. To determine which posts are click-bait, Facebook will use the amount of time spent on a page as well as the ratio of clicks-to-engagement that the article is getting. This means, if your article is … Continue reading

Smorgasbord of Social Media: 8/15/2014


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Welcome back to another roundup of all things social. We bring the most important updates to you every single Friday on our blog, so let’s jump right in.   Twitter Ads For Specific Objectives Advertising on Twitter just became a little more organized. You can now run campaigns on specific objectives and only pay when specific actions are taken. In terms of advertising, you are presented with a list of campaign objectives such as: driving engagements, followers, or leads to app installs, website clicks or conversions. Once your campaign has been launched, you are only charged when your campaign goals are met. For example, if you set up a follower campaign, you are only charged when a user follows you. Or if your campaign is targeted to app installs, you’re only charged when a user does exactly that. Reporting has also been adjusted to show campaign objectives that easily monitor … Continue reading

A Smorgasbord of Social Media: 8/1/14


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Welcome back for another weekly roundup of all things social media! Brace yourselves…for there are social media updates coming. So, let’s get right to it!   Hashtags Explained There are a lot of hashtags out there roaming the 140-character world of Twitter. Many of which we know and love. For example, #ThrowbackThursday and #KimYe are two of my favorites. However, there are also many hashtags that we are unfamiliar with. Personally, I have had to Google hashtags just so that I could understand what in the world my friends were talking about…and there’s nothing more shameful than having to research what the world is talking about. Fortunately, Twitter realizes that nobody likes to be left in the dark when it comes to these trending topics, and they decided to do a little bit of experimenting. Now, when you search for hashtags in the iOS app of Twitter, a subtitle will … Continue reading

A Smorgasbord of Social Media: 7/25/14


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Welcome back for another weekly roundup of all things social media! Today we’re honing in on all things Facebook. They have some great news and updates that we want to be sure to break down for you!   Saved By The…Facebook (Sort Of)! In today’s day and age there’s so much going on around us. Staying on top of our favorite music and movies is a big task. Not to mention we’re also expected to remember all of our friends’ birthdays! Fortunately, Facebook has swooped in and make life a little bit easier for our brains. The new Save feature keeps track of just about anything we’ve had to remember in life.  According to Facebook’s blog in which they released information on the update, “You can save items like links, places, movies, TV and music.” But how helpful is this, really? We already have iCal, the reminder app, Evernote, and other … Continue reading

A Smorgasbord of Social Media: 7/21/14


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Welcome back for another weekly roundup of all things social media! Sorry we missed you on Friday, but we are here today, so get yourselves ready for all the great updates that we have coming your way. Let’s get to it!     Facebook Shopping Zuckerberg and his army have expanded the social networking platform’s capabilities into the realm of eCommerce business. Now, shopping on Facebook is is as easy as a single click of the new Buy button. That’s right! Last week Facebook gave advertisers the ability to sell their products directly on Facebook with this new feature. So now we can basically live off of our newsfeeds and forget everything else. But how does it work? When you click Buy, you’ll be prompted to enter your credit card information and make your purchase. You’ll then have the option of storing this information for future use. For those of us concerned … Continue reading

A Smorgasbord of Social Media: 7/11/14


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Welcome back for another weekly roundup of all things social media! We missed last week, so we have some important updates to catch up on. Let’s get right to it!       Huffington Boast It seems as though a congratulations is in order for The Huffington Post. It turns out that the top-performing publisher on Facebook last month was Arianna Huffington and the rest of her Internet subscribers. According to NewsWhip, The Huffington Post had the highest amount of shares and interactions in June. This means that they beat out the likes of CNN, ESPN, NBC, EliteDaily, and even our ever-so-loved provider of absurdly addicting online quizzes, BuzzFeed.   For those of us that are number-oriented, THP published 26,264 articles in June. To put this into perspective, the lowest number of articles published was 89 (playbuzz.com), and the highest number of articles published was 122,186 (Yahoo!). So it just … Continue reading