A Smorgasbord of Social Media: 6/20/14


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Happy Friday and welcome back for another weekly roundup of all things social media! Today we have a lot of exciting news regarding the world of mobile apps and GIFs. So what’re we waiting for? Let’s get right to it!     Undercover Job Seeking We recently discussed some new design changes coming to LinkedIn profiles. In addition to cover photos and larger profile pictures, LinkedIn created a mobile app to let you use the networking site while on the go. Now, they’re taking that initiative a step further by rolling out a second mobile app for iOS specifically for job searching. You may initially be thinking that this seems a bit unnecessary for LinkedIn. But, this new job search app provides you with one key benefit that surely makes it worthwhile: job seekers can now be on the search and have it kept private. Furthermore, the app will also … Continue reading

A Smorgasbord of Social Media: 6/13/14


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Welcome back to another weekly roundup of all things social media. We have some important updates for you so let’s get right to it.     Facebook Using More Outside Data To Improve Quality Of Ads Delivered Facebook collects all of its individual data from your actions on the social networking site, mostly from the pages you like. To take their advertising to the next level, they are using your off-Facebook data. When you search for an item on the web, Facebook will start showing you ads that are relevant to that search. For example, if they think you’re interested in electronics, they may show you ads for other electronics or devices that are often purchased. The social networking giant is also giving users more control of the ads they see with ‘Ad Preferences’. It’s a new tool that will be on the drop down of every ad explaining why … Continue reading

A Smorgasbord of Social Media: 6/6/14


Welcome back to another Smorgasbord of Social Media, your weekly roundup of all things social! We’ve got some insightful updates to bring to you, so let’s get down to business.   Pinterest Meets Advertising! The 70 million users of Pinterest will witness the power of Promoted Pins. Initially launched in a small-scale release last fall, Promoted Pins now allows businesses to advertise to those who use the platform as a shopping discovery tool. Organic Pins and Promoted Pins will only have one distinction: those that are promoted will show up show up in search and category feeds, but will have a “Promoted Pin” tag at the bottom. Additionally, Pinterest brings us another surprise: the platform has announced its new and improved analytics dashboard. More detailed information, such as which Pins are driving engagement, will be a click away!   Major Design Changes For LinkedIn LinkedIn has followed in the footsteps … Continue reading

A Smattering of SEO News: 6/4/14


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Hello friends, and happy June! Can you believe we’re halfway through 2014 already? What a year it’s been for SEO, and heck, what a week, as we have a lot of news to look at! So let’s dive in! Google News: Theory: eBay Penalized For Dropping Google AdWords – There’s an interesting theory put out by WebmasterWorld founder Brett Tabke: he postulates that one year after eBay dropped AdWords ads on their site, Google penalized the site as a signal to others not to do the same. Tabke thinks that one year went by before the penalty took hold in order to allow plausible deniability on Google’s part. While neither Google nor eBay have commented on the penalty, it’ll be interesting to see what the actual reason is for eBay’s drop in rankings. Google Launches EU Search Removal Form, Thousands Of Requests Flow In – Late last week, in keeping … Continue reading

A Smorgasbord of Social Media: 5/30/14


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Welcome back to another round of social media updates. We skipped last week to bring you a post on The Value of News in Social Media, but we’re back this week and have some great updates for you. Ready For The New Facebook? Whether you like it or not, all brand pages will be forced onto the new profile design sometime during June. We say sometime during June because there are reports with conflicting dates (June 6  and June 13). Most likely this switch will be coming faster than you think. If you are unaware, the new design will have posts in a single column rather than a staggered layout. The left-hand column will soon have all of your business information, photos, events, and other tabs. Some basic engagement insights will be available on the right-hand side, next to your cover photo. The last change will be to the top bar, … Continue reading

The Value Of News In Social Media


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Katerina Eva Matsa and Amy Mitchell of the PewResearch Journalism Project wrote a very interesting piece on the news in social media. In “8 Key Takeaways About Social Media and News” Matsa and Mitchell begin by explaining that most social media users get their news from reddit and Facebook, respectively. Contrarily, users receive very little news from Instagram and Pinterest. Interestingly enough, the article also explains that users receive this news incidentally. Only “34% of Facebook news consumers ‘like’ a news organization or individual journalist” and this means that most news actually comes from users’ friends. As another result of friends as a news source, most news topics from our social networks have to do with entertainment, our respective communities, and sports. Engagement also stands as another noteworthy point about news in social media. While most people share news with their network through some form of reposting and commenting, they … Continue reading