A Smorgasbord of Social Media: 6/6/14


Welcome back to another Smorgasbord of Social Media, your weekly roundup of all things social! We’ve got some insightful updates to bring to you, so let’s get down to business.   Pinterest Meets Advertising! The 70 million users of Pinterest will witness the power of Promoted Pins. Initially launched in a small-scale release last fall, Promoted Pins now allows businesses to advertise to those who use the platform as a shopping discovery tool. Organic Pins and Promoted Pins will only have one distinction: those that are promoted will show up show up in search and category feeds, but will have a “Promoted Pin” tag at the bottom. Additionally, Pinterest brings us another surprise: the platform has announced its new and improved analytics dashboard. More detailed information, such as which Pins are driving engagement, will be a click away!   Major Design Changes For LinkedIn LinkedIn has followed in the footsteps … Continue reading

A Smattering of SEO News: 6/4/14


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Hello friends, and happy June! Can you believe we’re halfway through 2014 already? What a year it’s been for SEO, and heck, what a week, as we have a lot of news to look at! So let’s dive in! Google News: Theory: eBay Penalized For Dropping Google AdWords – There’s an interesting theory put out by WebmasterWorld founder Brett Tabke: he postulates that one year after eBay dropped AdWords ads on their site, Google penalized the site as a signal to others not to do the same. Tabke thinks that one year went by before the penalty took hold in order to allow plausible deniability on Google’s part. While neither Google nor eBay have commented on the penalty, it’ll be interesting to see what the actual reason is for eBay’s drop in rankings. Google Launches EU Search Removal Form, Thousands Of Requests Flow In – Late last week, in keeping … Continue reading

A Smorgasbord of Social Media: 5/30/14


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Welcome back to another round of social media updates. We skipped last week to bring you a post on The Value of News in Social Media, but we’re back this week and have some great updates for you. Ready For The New Facebook? Whether you like it or not, all brand pages will be forced onto the new profile design sometime during June. We say sometime during June because there are reports with conflicting dates (June 6  and June 13). Most likely this switch will be coming faster than you think. If you are unaware, the new design will have posts in a single column rather than a staggered layout. The left-hand column will soon have all of your business information, photos, events, and other tabs. Some basic engagement insights will be available on the right-hand side, next to your cover photo. The last change will be to the top bar, … Continue reading

The Value Of News In Social Media


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Katerina Eva Matsa and Amy Mitchell of the PewResearch Journalism Project wrote a very interesting piece on the news in social media. In “8 Key Takeaways About Social Media and News” Matsa and Mitchell begin by explaining that most social media users get their news from reddit and Facebook, respectively. Contrarily, users receive very little news from Instagram and Pinterest. Interestingly enough, the article also explains that users receive this news incidentally. Only “34% of Facebook news consumers ‘like’ a news organization or individual journalist” and this means that most news actually comes from users’ friends. As another result of friends as a news source, most news topics from our social networks have to do with entertainment, our respective communities, and sports. Engagement also stands as another noteworthy point about news in social media. While most people share news with their network through some form of reposting and commenting, they … Continue reading

A Smorgasbord of Social Media: 5/16/2014


Facebook Global Usage Down, While Instagram Soars Results from a recent study conducted by GlobalWebIndex show that Facebook monthly usage is down, but overall the site still holds the top spot. 40,000 internet users were surveyed and 82% of those users had a Facebook account. Nearly 50% of those users said they have used or contributed to Facebook at least once a month during the first three months of this year. Compared to quarter 3 of 2013, that is a decline of 6%. Facebook’s usage is certainly feeling the effects of a social landscape that’s getting more and more crowded with new platforms. Both Instagram and Tumblr saw huge increases in monthly active users, with Pinterest also showing slight growth. Each of these platforms has their own unique appeal that may draw some users away from Facebook, but the long-standing social leader still remains king. Along with social media sites, GlobalWebIndex also … Continue reading

A Smattering of SEO News – 5/14/14


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Hey folks, welcome to another installment of the Smattering of SEO News! This week we have some fun stuff, so let’s get to it!     Google News: Despite Recently Reported Volatility, No Update Has Occurred – Several webmasters, as well as SERP volatility monitoring websites such as MozCast and SERPS, noticed that there was some volatility in the SERPS earlier this month, around May 2nd and 7th. However, when contacted for more information, Google said they had no algorithm update going on, leaving many to wonder…what IS going on? We’ll bring you more as we find it…if there is anything, of course. Knowledge Graph Moving Into Maps – Google recently confirmed that its popular knowledge graph functionality will be moving into Maps as well. Once rolled out, certain locations on the map will now have “Quick Facts” with more information at the specific address you are searching. It’s unclear … Continue reading