Tag Archives: facebook

Extra! Extra! Read All About It… On Twitter?

Jenna Scaglione | May 9, 2013

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Where do you first hear about breaking news?  Your local news station? Twitter and Facebook? If you polled a cross-section of today’s “everyday” social media user, many would tell you that they hear about breaking news in one of two ways… 1. Twitter Feeds or Trending Stories – Twitter displays the top stories as they occur, or the stories that become the most popular whether via tweeting or re-tweeting. Here is a look at Twitter’s current trending topics as of 8:40 PST, May 7, 2013: Users watch this info intently waiting for popular topics to surface. 2.  Facebook News Feed – Facebook users read news from their friends’ posts in their newsfeeds. A quick “share” can spread this information rather quickly. Remember these top headlines? Quite a few headlines broke on social media sites before popular offline media outlets could even put pen to paper. Whitney Houston’s Death – Broke … Continue reading →

A Smattering of SEO News: 5/6/13

Brian Rubin | May 6, 2013

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Hello, and welcome to the Smattering of SEO News for the week ending on May 3rd! We have quite a bit of news to go over for the last week, especially from Google, so let’s dive in! Google News: Google Hires Chief Game Designer – GamesIndustry discovered a new title on the LinkedIn page of Noah Falstein – who formerly worked for Parker Brothers, Williams and LucasArts – entitled “Chief Game Designer” at Google. It’s not clear as of yet why Google needs a Chief Game Designer, but hopefully we will find out soon. Google Acquires News Summation Service Wavii – Following a similar move by Yahoo — who purchased news summation service Summly in March — Google has purchased news summation service Wavii for $30 million, roughly the same price of the Summly purchase. According to the company, they will be “using our natural language research at Google in … Continue reading →

A Smattering of SEO News: 4/19/13

Brian Rubin | April 19, 2013

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Hello, and welcome to the new weekly feature here on Wpromote that we’re calling a Smattering of SEO News. Each week we’ll present a rundown of the most important SEO news pieces from the previous week, and we’re starting with a doozy. This week you’ll find quite a bit of news from Google, as well as news from Yandex, Facebook and Twitter. I hope you enjoy it and find it useful. Have a great weekend! Google News: Google Reaches Deal with EU, Will Label Own Results – Google has reached a deal with EU regulators who accused it of anticompetitive practices in regards to ranking Google’s own services higher than its competitors. According to the deal, Google will clearly label all search results that are theirs, making them easier to spot and distinguish from competitors. Google Faces Two New Anticompetitive Lawsuits – British mapping service Streetmap has filed a lawsuit … Continue reading →

Facebook’s Facelift: 4 Ways to Capitalize on the Revamped Newsfeed

Erica Bernhard | March 14, 2013

I know, I know-another Facebook-altering update? Changes to the site’s user interface have consistently been met with criticism, if not all-together uproar, and this occasion is no exception. The real question at hand is how you, as either an individual or a business, can harness the upheaval and end up on top (…of the newsfeed). We’ve all been there: scrolling through your newsfeed, rocking your snuggie while eating Nutella straight from the jar (no? Just me?)… When you come across a friend’s post with more ‘likes’ than you have Facebook friends and more ‘shares’ than you have real friends. So what gives? It all boils down to this: times, they are a’changing. Facebook needed a little Facelift—and your page (especially if you are using it for Facebook marketing) may need one too. With the roll out of the new Facebook Newsfeed features, there are four principles you should live by. … Continue reading →

Client Profile – Tumi: Expanding Premium Travel Brand’s Facebook Presence

Marissa Allen | December 20, 2012

Campaign Goals Tumi began its partnership with Wpromote with a very clear goal in mind; to double the number of Facebook “Likes” within 6 months. Without increasing their spend, Tumi wanted to increase efficiency and they were relying on our expertise to do so, lowering Cost Per Click (CPC) and Cost Per Like (CPL). In addition, they wanted to build brand awareness through YouTube by increasing the number of subscribers to their Case Studies page within Tumi’s custom channel. Strategies Wpromote built out Facebook and Display advertising campaigns to drive Facebook “Likes” and YouTube case study subscribers. Used targeted Facebook Ads to promote Tumi’s “Bag of the Week” giveaway Used heavy segmentation of key demographic, interests and “Likes” of similar brands Highlighted messages that friends made about Tumi through Sponsored Stories Created Sponsored Stories that targeted new potential fans, showcasing posts made about Tumi by friends Developed Keyword Contextual Targeted … Continue reading →

Instagram: Not So Picture Perfect

Aimee | December 19, 2012

Looks like Instagram will be working hard to end 2012 on a good note! On Monday, December 17th, the free photo-sharing service did not only add a new filter to the application, but they also released a new Terms of Service, which said would take effect on January 16, 2013. The updated user agreement suggested that the company now had the right to sell users’ photographs without consent or royalties as a means for advertisements. Yes – that meant that your perfectly captured photo of a sunset with an X-Pro II filter could be used by your favorite travel company and turned into an ad. This clearly did not settle well with the user base, quickly sparking backlash on an issue that Facebook continues to battle with. The noted online blog Gawker labeled the new policy “Instagram’s suicide note“. Instagram was first launched as an iPhone app on October 6, 2010. … Continue reading →