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Posts Tagged ‘facebook’
Client Profile – EagleRider: Established Fan Base And Increased Sales Through Social Media Profile Optimization
Rebecca Eaton | January 12th, 2012
Situation: EagleRider, the world’s largest motorcycle rental and touring company, came to Wpromote looking to further optimize their social media campaigns in order to grow sales and expand brand awareness. With 45 rental facilities worldwide, EagleRider was also looking to make their campaigns more cohesive and consistent. Challenges: The biggest challenge in bringing an overall cohesiveness to EagleRider’s social media profiles was that a Facebook user and a Twitter user had already obtained the name “EagleRider.” The Facebook vanity URL, www.facebook.com/EagleRider and the Twitter URL, www.twitter.com/EagleRider, needed to be reclaimed by the company. Strategy: To begin, Wpromote was able to reclaim the EagleRider vanity URL for their Facebook profile by reaching out to a contact at Facebook. This way a consistent brand name could be maintained to enhance search results across the web. A new badge was designed including more information, utilizing maximum space and effectively branding the page. A fan gate was created which does not allow non-fans to view content without “Liking” the page. Daily engagements were posted, including posts that coincided with current tours and bike events. To ensure positive reputation management, all comments and posts by fans were responded to in a timely manner. An event page was created to project the number of people interested in attending this year’s EagleRider Customer Appreciation Party in Birmingham, England. Other Facebook efforts included Facebook Advertising. Two ads, both with an estimated reach between 400,000 – 600,000 Facebook users, were ran to supplement organic growth on their profile page. Continue reading…
Tags: EagleRider, facebook, Heartwood Digital Most Improved Business, Social Media, Twitter, youtube
Posted in Client Profile | 1 Comment
Client Profile – Dearfoams: Comprehensive Social Media Strategy Grows Brand Awareness and Sales
adria | August 30th, 2011
Situation: Dearfoams, a comfort lifestyle brand, came to Wpromote looking to expand their social media efforts to increase sales and grow brand awareness. Dearfoams had been managing a Facebook advertising campaign internally but needed the help of an agency to further optimize it and to create and implement an all-encompassing social media strategy to obtain desired results. Challenges: As with most online companies, Dearfoams knew that even a small hiccup of a customer complaint, could tarnish a company’s reputation. Dearfoams wanted daily social media monitoring of all profiles to assist with reputation management so they could uphold their sound reputation they had long worked to achieve. Dearfoams also wanted to widen their audience to capitalize on a younger demographic, which had the potential to bring in a great new source of brand evangelists and revenue for them. In order to successfully reach an atypical audience where little brand awareness existed, they would need a highly creative strategy to successfully target this untapped market. Strategy: To begin, Wpromote performed a comprehensive audit of their existing profiles and ad campaign. While they had established profiles on Facebook, Twitter, and YouTube, these profiles were lacking a general cohesiveness. All profiles would need to be overhauled to create homogenous branding across the board. For Facebook, while their badge represented their playful personality, it would need to be re-designed to incorporate their website and coordinate with their other social media profiles. For a better user experience, their navigation tabs would be updated to remove blank Continue reading…
Tags: Case Study, Dearfoams, facebook, Social Media, Twitter, youtube
Posted in Client Profile | No Comments
On This Day in Facebook
Dom | August 18th, 2011
Not many words are needed to express the awesomeness of the new “On This Day” rotating feature on Facebook, so I’ll keep this short. Basically, when you are on a Like page, or another Facebook page which isn’t your own, Facebook will rotate through a section on the right hand side of the page titled “On This Day.” This section shows the logged in account what they posted “On this day” in a particular year. As of now I have only noticed an “On This Day” post from a year ago, but they may go further back. Take a look at the “On This Day in 2010″ post I viewed today! The new feature can be both a comedic blessing, and a tragic curse. Finding an “On This Day” like the one I found today brought back some nice memories and added a smile to my face, but I can think of a few posts I am dreading to see. …and they are: I’m telling you, the Cleveland Cavaliers won’t lose more than 4 games straight. I’m soooo stoked for the Green Lantern movie. There’s no way it’s not amazing! This lump on my testicle will go away soon. (Why did I write this on Facebook?) Ok, this time I’m not mess’n round! There is no way the Cavs will lose more than 13 games straight. Borders will bounce back. Guarantee. Quote me: Obama will not give into the Republicans anymore. Fact. The Cavs will not lose more than 20 Continue reading…
Tags: cavs, cleveland cavaliers, facebook, facebook posts, nyan cat, obama, on this day
Posted in facebook, Internet News, Social Media | 1 Comment
Facebook – Supporting Your Social Media Campaigns With Fundamental SEO: Part Three
KRONiS | February 28th, 2011
Okay so I’ve been told time and time again by ‘non believers’ that SEO is dead and Social Media will take over soon, when in reality it is all converging in a way that SEOs can really take advantage of. My intentions with this article series is to provide our audience with some best practices for using socia media, specific to Facebook for part 3. It may not seem like SEO, but the ideology is behind all of the posting and commenting, etc. Often when people see how much work is involved, they want to leave running their search and social campaigns to the professionals. That’s us here, so those not interested in getting into the trenches will hopefully come to the professionals at Wpromote for the proper help with their online marketing campaigns to see real results. Facebook: Here are some basic but useful tips about using Facebook to share information / content. Posting Content on Facebook: To ensure that your content is ‘evergreen‘ and continuing to garner inbound traffic/links, rather than posting a status update (which will be gone from anyone’s stream within half an hour if they have over 100 active connections on Facebook) the recommendation is to post the content (image) and then comment on that and ‘like’ it as well. WHY? ‘Liking’ it will put it into your stream for others to see along with your comment. Now, you may want to comment with a link to a website or related piece of content you Continue reading…
Tags: aaron kronis, Aaron Kronis SEO Evanelist, facebook, facebook pages, facebook photos, how to get photos off facebook, iframe, new iframes, page iframe facebook, seo 2011, SEO Evangelist, SMO and SEO in 2011, Social Media, social media support, Wpromote Inc.
Posted in Editorial, facebook, Internet News, SEO, Social Media, Technology | 2 Comments
Supporting Your Social Media Campaigns With Fundamental SEO, The Smarter Way: Part One
KRONiS | February 23rd, 2011
In late 2010 and recent 2011 months, I attended several conferences and created some internal presentations for employees here at Wpromote Inc. These are highlights from what I felt was important to share with the world to learn from. It also may help answer some of our current and future clients questions about what is important. A lot of this is NOT SEO, but common sense. Doing everything will increase your overall presence on the web, so I consider it part of the job to include things like Social Media Profile Management. Smarter Ways to Use: Linkedin: Although many people have accounts, not so many people realize just how powerful LinkedIn can be to your search marketing business. If you complete your full profile you find that you can actually add 3 links that will benefit the sites you link to with the anchor text. Trick: Be sure to choose to edit your website with the ‘other’ selection choice and create custom links with keywords in the anchor text. (otherwise it will just read ‘My Company’ and no one is targeting ‘My Company’!) Other LinkedIn Tips: Personal: Highlight Ways To Showcase Your Work. For Example, as an SEO Expert: 1. I want to show how my approach to SEO is unique 2. List some impacting accomplishments / results for real clients. 3. Somehow show by example (blogs?) my passion for my work. Business: Create Business Profiles for Clients Encourage staff of company to complete full profiles Build a solid company profile Create Continue reading…
Tags: facebook, LinkedIn, seo 2011, SMO, supporting SMO with SEO, Twitter
Posted in Blogging, Conference Recaps, Internet News, Marketing, Online Advertising, SEO, Social Media, Twitter | 4 Comments
Super Bowl XLV: The Ads Are The Real Fun! [Infographic]
Jenny Pauley | February 7th, 2011
The Super Bowl is the single most viewed sporting event in the United States. Every year the top two teams in the NFL collide for the rights to hoist the Vince Lombardi trophy and be anointed Champions. Pretty important stuff. So, do you remember who won Super Bowl XXIX? Yeah, neither do I. But do you remember the Budweiser commercial that launched that year, starring three frogs “Bud” “Weis” and “Er”? I bet you do! This year, we selflessly opted not to pay much attention to the game, and decided to focus on the true stars of Super Bowl Sunday: the advertisements! Below is every stat you could possibly wonder about this year’s Super Bowls ads. Should you like what you see, you can copy and paste the embed code provided below, and this nifty little infographic is all yours! You’re welcome. View in a larger browser Click to view entire infographic Embed the infographic above: <a href=”http://www.wpromote.com” mce_href=”http://www.wpromote.com”><img src=”http://www.wpromote.com/img/super_bowl_xlv_best_in_ads.jpg” mce_src=”http://www.wpromote.com/img/super_bowl_xlv_best_in_ads.jpg” alt=”Super Bowl XLV Ads” border=”0″ /></a><br />Via: <a href=”http://www.wpromote.com” mce_href=”http://www.wpromote.com”>Wpromote</a> Save this Post!
Tags: ads, commercials, facebook, PPC, super bowl xlv, Twitter
Posted in Marketing, Online Advertising, PPC, Social Media | 1 Comment
