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Posts Tagged ‘Facebook Fan Page’
The #1 Reason to Send Traffic to a Facebook Fan Page Rather than a Website (and How to Leverage Facebook for Greater Brand Awareness)
Jesse Bouman | January 25th, 2010
by Jesse Bouman and Amanda Moshier It’s no news social media is changing the landscape in online marketing. One of the more influential social media tools is the social network Facebook, and the practice of sending viewers to a company’s Facebook page and not its homepage is a growing trend (See Carl’s Jr TV Ad). More companies should take heed. Not every company ‘needs’ social media and not all traffic should be sent to Facebook, but most brands need at least a presence on the main social networking sites. Read on for the #1 benefit of sending consumers to your Facebook fan page and how to start looking at social media as a branding vehicle. The value of filtering website traffic through a Facebook fan page The main reason brands set up a presence on social networks like Facebook is to create a bond with consumers they hope results in organic word-of-mouth generated via enthusiastic fans. On Facebook, the relationship between a brand and its consumers develops via interactions occurring on the brand’s fan page. Frequent two-way conversations strengthen the bond between brand and consumer. Likewise, the more interaction, the better the chance a consumer becomes a brand evangelist (someone excited about promoting your brand to friends and peers) and, where applicable, a customer – which is exactly what you want and the #1 benefit of sending traffic to your Facebook page. Sending traffic to your Facebook page doesn’t mean your website is out of the picture; ideally, sending traffic Continue reading…
