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Posts Tagged ‘economy’
Tues News: 3/24
Michael Block | March 24th, 2009
I wanted to focus on the downturn in Internet advertising revenues overall, focusing specifically on different opinions explaining the trend of what seems to be, at best, a sign of the tough economic times and, at worst, a harbinger of the end of online marketing as we know it.
Tags: danny sullivan, economy, eric clemons, Google, search marketing, sem, Tues News, Twitter
Posted in Tues News | 2 Comments
Look What Happened to Hulu…
Amanda Moshier | October 22nd, 2008
The economy is in the sh*tter. The mortgage bubble burst. Wall Street lost its shirt and Joe the Plumber watches in horror while his 401k dwindles down to a measly $4.01. Okay, Joe the Plumber isn’t a real plumber. Turns out he has no license, and he probably doesn’t have a 401k either, but you get the point. Times are tough. People are afraid. And if Hollywood’s historical record of success in times of fear, angst, and war tell us anything, it’s that the best medicine for an empty wallet is a good laugh (or cry). Could this explain the recent rise in Hulu’s popularity? It could. But I’m more interested in the fact that the negative predictions of many a web pundit regarding Hulu’s viability were wrong. If you don’t know Hulu, read our blog from January and you’ll find Hulu is the NBC Universal/News. Corp-owned on-demand video portal that launched to a slew of criticism and ne’er-do-well-wishes earlier this year. You’ll also find a prediction that Hulu, with a little hard work, could in fact blow YouTube out of the water. It just goes to show that predictions are like opinions (everyone’s got _ _ _ ), and sometimes, you just gotta wait-and-see. Until next time, I leave you with a Hulu-hosted webisode of The Office. Enjoy! Save this Post!
Tags: economy, Hulu, Joe the Plumber, mortgage bubble, on-demand video, The Office, youtube
Posted in Internet News | 3 Comments
Chicken Little Didn’t Have Google: A Look at Search Marketing in a Challenging Economy
Michael Block | October 15th, 2008
by Michael Block Vice President, Client Services Wpromote, Inc. “The sky is falling!” –Chicken Little Generally, when it seems like the world is crashing down around you, in all actuality, it isn’t. The “sky” doesn’t simply “fall” of its own accord. It is important to remember that when Chicken Little was absolutely convinced that the heavens were careening earthward, the situation was no more severe than a simple acorn smacking her on the head as she ate her lunch beneath a tree. We are currently in the midst of one of the most tumultuous economic periods in modern American history. The era of the investment bank has ended, there is an unprecedented credit crunch in the global financial markets, consumer spending is down, home values have been falling and people are universally scared. Last week, the Dow Jones had its biggest weekly drop since 1933. Surely, this is no acorn! No, unfortunately, the current economic situation that is especially worrisome to small business owners is no acorn. However, it is the way that businesses react to these challenges that will determine whether or not the sky will fall on them. The common reaction is often to cut costs; one of the first victims of all the slashing usually being the marketing budget. This, in turn, reduces a business’s presence in the marketplace and sales will likely drop as a result. The short-term gains of cost cutting in this fashion inevitably lead to long-term losses in overall sustainability. It is a Continue reading…
