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Posts Tagged ‘ebay’
How to Boost Affiliate Revenue Using eBay, Facebook, and TinyURL
KRONiS | November 20th, 2008
I recently sat in on an Affiliate Marketing panel at Pubcon 2008 in Las Vegas and learned that now is the best time to be an affiliate marketer. I IM’d this to Scott, the Director of Performance Marketing at Wpromote, and he suggested I ask why this is so, especially with the recent downturns in the economy. http://www.wpromote.com/blog/wp-content/uploads/2008/11/pubcon-aaron-kronis-question.flv (note: taken using 12seconds.tv, hence only 12 seconds long…) The thinking behind the announcement? As the traditional advertising world converges with the interactive marketing world and high-end video ads are being integrated into websites, affiliate marketers have more opportunities to become media outlets and get a piece of ever-expanding online marketing budgets. With that being said, here is a great way to boost your affiliate revenue using filtered search results, affiliate links, and social media. Monetizing with Try Searching for something on eBay. For my example, I used ‘guitars’. Here are some of the results: Notice how there are several products in here that no pro guitarist would really want, which wastes their time while searching. If you use eBays ‘advanced search,’ you will start to see the URL changing and the results improving as you remove ‘unwanted’ results. For my query on ‘Ernie Ball Guitars,’ initially the results were about 300 items, many of which were garbage results of products such as promo ads, picks, strings and other things that weren’t actual guitars. After carefully adding negative keywords such as strings, picks, straps, and chord book, the results were streamlined and Continue reading…
The End Of an Online Era
Josh Tauber | June 3rd, 2008
As the Internet converts to web 2.0 many 1.0 business startups are rethinking their business strategies. eBay, one of the online dinosaurs that lived through the burst, has found their platform is something of a relic. Auctions are now the way of the past. “The auctions are nothing like what they once were. They won’t ever come back,” says Bruce Hershenson. a long time seller on eBay who plans to discontinue using the site and take a stab at his own ecommerce website. Today’s savvy Internet user is an instant gratification junkie. They want what they are looking for and they want it now, at the best price. Everyone knows what eBay is. eBay has even become a verb. Recently, eBay has started to restructure its business with the departure of their former CEO Meg Whitman. Whitman’s last ad campaigns touted “Shop Victoriously,” while new CEO John Donahoe believes fixed pricing is king. Cantor Fitzgerald analyst Derek Brown states: “eBay has significantly de-emphasized dynamic-priced items in favor of fixed-price listings in the last six months.” eBay’s “Buy it Now” makes up 42% of items sold through their service and is growing 22% each year. With these figures, it’s no wonder eBay is changing up its platform. Not everyone is happy though. In a push to make this change happen, eBay is increasing its auction rates in hopes of increasing “Buy it Now” listings. Pissed off parties include the Moms and Pops of eBay. “… I am exactly the kind of Continue reading…
