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Posts Tagged ‘css sprites’
My Notes From SMX West 2010 (Part Two)
John Vantine | March 10th, 2010
This is my 2nd post about the presentations that I attended at SMX West. If you didn’t see the first one, check it out here. There’s nothing better than getting your hands dirty with some advanced technical SEO stuff first thing in the morning, right? Those were my exact thoughts as I sat in the expo hall on Wednesday morning, dreary eyed with hot caffeinated beverage in hand. Without further ado… Diagnosing Technical SEO Issues Adam Audette (Audette Media) was the first one to speak. Adam spoke about SEO site audits, and reminded us that they should be a collaborative process. SEO Site Audits When multiple people are involved in a site audit, it can get confusing. It’s very important that everyone involved is on the same page; otherwise, you may find that you are giving your client conflicting advice/suggestions in the site audit. For this reason, he suggested the use of a project management tool like Basecamp. Everyone does site audit’s differently, but they should all include the same core elements. Adam identified these as being… On-Site: Domain(s), navigation, sections and categories, pages, and media (images/video/etc) Off-Site: Backlinks (quantity, quality, frequency), social media signals, cache dates/crawl frequency/indexed pages, and toolbar pagerank After identifying the core elements of an SEO site audit, he said that the “big 4 factors” are URLs, site architecture and navigation, deep pages (pagerank dispersion), and site latency. Gabe Gayheart (Razorfish) took the stage next, and continued the discussion on site audits. Gabe recommended that you Continue reading…
Tags: cctlds, content delivery, css sprites, link building, page speed, SEO, site audits, SMX West
Posted in Google, Internet News, SEO, Technology | 5 Comments
