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Posts Tagged ‘copywriting’
Why Good Copy Is Like Good Music and 5 Ways to Tell If Your Copy Is In Tune
Amanda Moshier | October 26th, 2009
There has been a wealth of search-marketing related news over the past few days: the deals Google and Bing have made with Twitter, Nokia’s lawsuit against Apple, and Google’s launch of ‘social search’ are a few highlights I noticed while scanning my Google reader yesterday. I also noticed something else while scanning my reader – the power of a good headline or subhead to grab my attention and make me stop and read – and no matter what happens with Apple, Bing, Google, or Twitter, the power of the written word (or spoken, in the case of a radio jingle for example) is one thing will never change. From editorial content to sales copy, our world is driven by letters strung together forming calls to action. Images are important, good design helps convey your message, but when it comes to taking the next step, it is ultimately copy that drives you forward to click on a link, open an email, or read an article – and the copy works at that moment because whatever came before it has inspired a sensation. In this way, good copy is very much like good music: both work by playing on our emotions and intellect, but compelling copy must raise the stakes and inspire us to take action based on our desires, fears, and needs. You might even call it ‘sensual.’ All of this may sound complicated, but there is a simple way to find out if your copy has the ‘wow’ factor you Continue reading…
Tags: copywriting, power of good copy, writing compelling copy, writing good copy
Posted in Business, Editorial, Marketing | 5 Comments
