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Posts Tagged ‘content writing’

An Intro Into SEO Content Analysis

Christian Vuong | April 29th, 2009

Search engine optimization deals a lot with logic and problem solving. Often times this includes figure out what works best for a client, where their web site stands, and how they can improve upon it. With this comes some of the more technical aspects of SEO (URL restructuring, 301 redirects, cannonicalization issues, site maps, etc.), but there are also a lot of common sense aspects such as web site content. SEO content analysis can be both tricky and simple.  Content can be well-written and garner attention, interest, desire and action yet do nothing for search engine rankings.  On the flip side, content can be poorly written and not convert, yet rank well in search engines.  The trick with content is finding a happy medium between these two extremes that satisfies both search engines and potential customers. So where can you start with optimizing content?  For most small to medium sized web sites, content solutions may be more straight forward.  Content can come in the form of resource sections, FAQs, industry news feeds & blogs.  Optimizing this content and constantly adding new pages can help make a web site become much more relevant on the subject matter being written about.  But when dealing with larger ecommerce web sites that either sell the same products offered by others (i.e. video games, computer parts or electronics), content issues arise with duplicate content, scrapers, and competitors using the same product information & specs. So how do you make content good?  In 3 words, make Continue reading…

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Posted in SEO | 6 Comments

5 Ways to Get Your Blog Noticed

Erik Cisler | March 2nd, 2009

There are millions of blogs in existence, with thousands being created every day. Most languish in obscurity and anonymity for a few months at best, only to be abandoned and relegated to the Internet ether. You can still find these relics of a bygone age and track the falling enthusiasm like clockwork: the first few entries are full of wonder, hope, and exuberance, posted on successive days. Then, when they realize no one’s probably reading except their close friends and maybe family, the posts begin to dwindle. Then there’s the inevitable “make-up” post where the blogger apologizes for “waiting so long to update” and promises he’ll “get back on schedule,” which never pans out. You shudder, realizing the last post was over a year ago. Does he ever think about the failed blog? Has he attempted another? You ponder these things and hope the same fate never befalls you and your blog. Observing failed blogs can teach you a lot about what not to do, but so many different blogs on different subjects with wildly different styles and designs all fail, making it difficult to discern truly what went wrong. Luckily, there are a few things you can do to get your blog noticed. These aren’t foolproof, guaranteed tricks, but they will improve your chance at success. Write Good Content This should be obvious. It’s fairly common that a blogger will have all the bells and whistles on their blog – a Digg button, RSS feed capability, and links galore Continue reading…

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Posted in Blogging | 9 Comments

5 Things to Know When You’re Writing for SEO

Erik Cisler | January 30th, 2009

Or, more specifically, five things that I always keep in mind when I’m writing content with SEO in mind (which is basically all the time). Writing SEO content can be tricky. I got into it after spending four years analyzing Romantic poetry and penning essays on American literature in college. If you wanted someone to analyze Emily Dickinson’s later works or discuss pre-colonial Puritan writings, I was your guy. Problem was – no one but my professors were interested in that stuff (I even suspect they were feigning) and I didn’t want to teach, so rather than be a creepy older dude offering his essay writing services to students on campus, I fell into SEO writing. I like to think I’ve picked up a few tips along the way. Know the Audience First off, an SEO writer has two audiences: the reader, and the search engine. To attract the attention of both can be difficult, but it’s the way the game must be played. As I discussed last time, neither audience is very receptive to keyword spamming. It’ll be interpreted as nonsense by the search algorithms, and anyone who comes across it won’t read it. So that’s out. Subtle use of keyword phrases goes a long way toward pleasing Google (or any engine), plus it’s easy on the eyes. Also, keep in mind just who will be reading your stuff. You’re advertising a product, so you need to think about demographics, markets, and potential customers. Use language that appeals to Continue reading…

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Posted in SEO | 1 Comment

 
 

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