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Posts Tagged ‘content analysis’
An Intro Into SEO Content Analysis
Christian Vuong | April 29th, 2009
Search engine optimization deals a lot with logic and problem solving. Often times this includes figure out what works best for a client, where their web site stands, and how they can improve upon it. With this comes some of the more technical aspects of SEO (URL restructuring, 301 redirects, cannonicalization issues, site maps, etc.), but there are also a lot of common sense aspects such as web site content. SEO content analysis can be both tricky and simple. Content can be well-written and garner attention, interest, desire and action yet do nothing for search engine rankings. On the flip side, content can be poorly written and not convert, yet rank well in search engines. The trick with content is finding a happy medium between these two extremes that satisfies both search engines and potential customers. So where can you start with optimizing content? For most small to medium sized web sites, content solutions may be more straight forward. Content can come in the form of resource sections, FAQs, industry news feeds & blogs. Optimizing this content and constantly adding new pages can help make a web site become much more relevant on the subject matter being written about. But when dealing with larger ecommerce web sites that either sell the same products offered by others (i.e. video games, computer parts or electronics), content issues arise with duplicate content, scrapers, and competitors using the same product information & specs. So how do you make content good? In 3 words, make Continue reading…
