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Posts Tagged ‘community management’
The Art of Community Management
Jesse Bouman | April 8th, 2010
Building an online community is a delicate art form. Community development is not as easy as it may seem. The first step is to attract people to your social media profiles and engage with them. Not quite rocket science. However a new University of Maryland study indicates that many small businesses are still using social media primarily as broadcasting tools. Thus, the art of community management needs to be more clearly stated and emphasized. “It’s all about the conversation.” This is what any social media professional will emphasize when speaking about their craft. You need to have an entertaing conversation with your community to truly build a successful social media campaign. Take the infamous cocktail party analogy. Would you rather be the person who attracts a crowd and is gregariously conversing to eight people at once? Or the person who parks in front of the punch bowl and has brief and awkward interactions with anyone who casually approaches the punch bowl? Obviously your company needs to be that person who is talking to eight people at the party. How do you become that person? Through genuine, meaningful conversation. Engagement is the golden key to being the life of the party. As the University of Maryland study indicates, many small businesses are utilizing social media but far too many are just broadcasting their marketing messages. Too few are using platforms like Twitter to connect and use it as a customer service channel. Brands often ask, “Why isn’t anyone coming back Continue reading…
