SEO Advice Although one of the most BASIC and easy-to-implement SEO tactics is simply making DIFFERENT/UNIQUE page titles and meta descriptions for all your website pages, many people still don’t bother to do this. Those who do will rank higher against pages similar in weight in terms of inbound links and appropriate anchor text but without unique meta data. META DATA: what’s important Meta tags that matter include the all-important ‘Meta Description‘ and  ‘Meta Robots‘ tags. There is the ‘Google Webmaster Tools Verification’ tag and others that have specific functions, but for search the Meta Description and Robots tag are the most important in terms of  on-page optimization. There is another tag, however, that people spend a lot of time with called the ‘Meta Keywords’ tag – and it just isn’t that important. The Meta ‘Keyword’ Tag and why you don’t need it The Meta ‘Keyword’ tag is falsely important … Continue reading →