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Posts Tagged ‘Client Profile’
Client Profile – TruckerGuide.com
Dom | June 3rd, 2010
One of Wpromote’s Quicklist clients, Truckerguide.com, is the go to milepost guide for all things trucking related. From interstate exits, to rest areas, to weigh stations, to truck repairs and more, Truckerguide.com is the ultimate compilation of trucking information. Harv Tulk, the founder of Trucker Guide, Inc. compiled over 21 years of road experience into this easy to read, easy to navigate website. All information on the site is free and simple to download and print. Trucker Guide, Inc. did an excellent job in building a comprehensive website, but, like many small businesses, was needing an easy and affordable way to market its website. Last fall Truckerguide.com came to Wpromote with the goals of gaining more exposure on the web and driving quality traffic to their site. We directed them to our Quicklist Core Program. The Quicklist program is our entry-level PPC program that creates sponsored listings in Google and Yahoo for a flat, low monthly fee. The results for Truckerguide.com have been overwhelming. Just this last month, the Sponsored Ads have driven over 1700 visitors to the site and have had almost 40,000 impressions in Google and Yahoo. The client’s ads have maintained an impressive average ranking of 2.1 for its keywords. To learn more about our Quicklist programs and what they can do for your small business, visit Wpromote! Save this Post!
Tags: Client Profile, PPC, quicklist, Search Engine Marketing
Posted in Client Profile, Online Advertising, PPC | No Comments
Client Profile – Vicarious By Nature
Jared Haynes | August 5th, 2009
VBN – Sustainably Organic Going “green” is gaining popularity of late and with the increased awareness to help the environment, comes increased businesses that are gladly willing to do what they can do, to go “green” as well. It is great to see. One of these companies is a clothing line company by the name of Vicarious By Nature that I recently had the pleasure of building a website for. Vicarious By Nature, also known as VBN, is an “eco-friendly brand that represents men’s and women’s contemporary clothing while fostering the ideals of quality and style with a “naturally” conscious approach.” When they came to us seeking assistance in redesigning their website and promoting their brand, it was very apparent that it was important to them, that amongst the other goals of the site, we did not loose their “Sustainably Organic” message. They of course had the same main goals for their website as most clothing lines: 1. Visually display their product 2. Help visitors find out where they can purchase their product 3. Present an appealing design to show visitors who they are and what they stand for. We of course helped VBN meet their goals by displaying cleanly laid out look book and collections pages to show off their product. We also created a dealer locator page that will help visitors find stores where they can purchase VBN clothing. What ultimately made VBN special to me, was helping visitors to understand who Vicarious By Nature is and what Continue reading…
Client Profile – DonateACar2Charity.com
Christian Vuong | July 6th, 2009
In February 2009, DonateACar2Charity.com approached Wpromote for SEO services. The web site was doing fine and converting existing visitors, but wished to drive additional traffic to the web site, specifically from locally and regionally targeted search terms. As a whole, the main goals were to improve rankings for longer tail geographically targeted keywords and to integrate SEO as a whole into their online marketing and web development efforts. With this in mind, we recommended a more aggressive approach to SEO that focused on immediate onsite improvements to the live web site, SEO split testing on new pages and creating a sustainable content strategy. Onsite SEO improvements included, but were not limited to how page titles, meta descriptions, Hx Tags, links, and content was formatted. We felt that it was important to address these issues immediately. While split testing is more common with pay-per-click campaigns, we felt that DonateACar2Charity.com’s web site provided a unique opportunity to test how different keyword concatenations and combinations ranked differently. We have benchmarked and are currently testing isolated pages for a variety of variables. Once the testing is complete, the goal is to utilize the best combination of term variants and deploy them site wide. In regards to a content strategy, as many know, what search engines love is new, relevant, and unique content. We felt that DonateACar2Charity.com had a unique selling point and worked with them on new methods of freshly adding content to their web site that matched with their values and mission. This Continue reading…
Client Profile – TOMS Shoes
KRONiS | May 4th, 2009
TOMS Shoes was founded on a simple premise: For every pair you purchase, TOMS will give a pair of shoes to a child in need. One for One. Using the purchasing power of individuals to benefit the greater good is what TOMS Shoes is all about. TOMS mission is made possible because they minimize their marketing budget by utilizing an enormous volunteer network across the US. In fact, one of the few areas they have a significant marketing spend is in Search Engine Marketing. The Business Challenge Tomsshoes.com had decided to create and launch a new website to promote their business of giving one pair of shoes to a child in need for every pair purchased. The new design would need to be search friendly, but also user friendly and clearly stay on track for their marketing initiatives. The timeline for the launch was for mid-summer (August 1st, 2009). Site Launch Pre-Planning Meeting Wpromote personally met with the site’s designers (the design team flew in from Chicago) to go over the goals of the new site and to determine any possible roadblocks or problems. From an SEO perspective there were many issues that needed to be drawn to the attention of the programmers, such as product pages requiring static links to ensure proper indexing of those pages. As the site uses an overlay, we had to make sure that it did not prevent the pages from being crawled. Planning an Accelerated Launch Schedule An opportunity arose for Toms to be Continue reading…
Tags: Case Study, Client Profile, SEO, TOMS Shoes, Wpromote
Posted in Client Profile, Internet News, Online Advertising, SEO, Social Media, Viral Marketing, Wpromote | No Comments
