The month of Movember is upon us and we at Wpromote couldn’t be happier. Some background: Movember was originally devised in 1999 by a group of 80 Aussies with the idea that they would grow out their mustaches for 30 days in the name of charity. At that time they were fundraising for the RSPCA*. As the years went on, the movement adjusted its aim to tackling men’s health issues, in particular, prostate cancer. From there it snowballed into something much bigger and in 2010 Movember raised over $80 million from 447,808 global participants, almost doubling its fundraising efforts from the year prior. Two years ago, when I came on to work with Wpromote, I had a pre-existing affinity for growing facial hair and, as such, was very happy to hear that we were active participants in this time-honored tradition. In 2010, our team of twenty five raised over $2,300 … Continue reading
Tag Archives: charity
Small Businesses Help Raise Money For Japan Tsunami
Despite not having the funds to make large corporate donations, small businesses are rallying to do their part to make every dollar count. And Wpromote has taken action and stepped up to the plate. Starting last week, the company has pledged to match employee donations to California-based charity called Direct Relief International, which spends an astounding 98.8% of its revenue directly on its charity programs, more than the Red Cross (91.8%), World Vision (88.3%) and other large charities. Having launched the company’s fundraising initiative for Japan and past initiatives from Kiva to Mustache Movember, Vice President of Client Services Michael Block states the importance of leveraging small business to encourage participation on the individual level. Block states, “Wpromote has more money than any individual working here, so it is important for us to use work resources to mobilize people.” For this particular cause however, more attention needs to be placed on … Continue reading
This Month In Marketing – Movember
Hello, my name is Kyle Ashby. I’m 25 years old and I can’t grow facial hair. This in itself would be sad enough if it weren’t compounded by the fact that it’s “Movember”. Everyone across the world (that matters) is celebrating the almighty mustache. Alas, all I can do is cheer by the sidelines. It’s like high school all over again. Mustaches as a whole, in my opinion, fall somewhere between creepy and hilarious. But lately (in this bizarro hipster world, where the line between ironic and trendy becomes blurrier by the day), everyone seems to be able to laugh with and appreciate the mustache. Adelaide capitalized on this pivotal time in the world of whiskers for a good cause: prostate and testicular cancer. They have taken something that terrifies me (“turn to the left and cough”) but fun to support. When things as amazing as Movember sweep through this … Continue reading