Part 6 of the 6 Strategies For Superior SEM Results prezi covers ways to craft the right message for your audience through consistent messaging. This segment will show you how to use what users are telling you, by how they are searching and arriving to your website, to customize the experience for them and ultimately increase your conversions. Ideally we would tailor our sales pitch to be custom for each visitor to our website. Placing different user types into segments or buckets can dramatically increase results. You should make sure your messaging is consistent from search query, to ad text, to landing page they are directed to. Also, if they ask for a coupon or review, take them to a page that gives them exactly that. It seems simple but we often find that accounts are not doing this and making this adjustment can dramatically improve results.