Get Your Daily Dish. The Wpromote Blog

 

Posts Tagged ‘Blogging’

Three Lessons To Help You Master The Corporate Blogging Challenge

Amanda Moshier | August 18th, 2010

The company blog. In the beginning, it sounds like a great idea. “We’ll put a face to our name, connect with our customers, share our expertise, and we’ll have fun doing it!” Not to mention the online branding and SEO benefits that come with active blogging. Then reality sets in. “We don’t have any writers on staff. All our writers are busy. We need more structure. Is anyone reading this thing? How is our traffic? Why are we doing this again?” If you are having a tougher time than expected keeping your corporate blog updated regularly, you are not alone. We struggled to figure out the best way to manage our own blog, but with a little unconventional thinking and some good, old-fashioned hard work, running the blog became easier and now, the blog pretty much runs itself. To help you master the corporate blogging challenge, we’ve decided to share three lessons we learned while revamping our own blog, The Wpromoter. Lesson #1: Two (or Five) Hands Are Better Than One When we started The Wpromoter, we planned to use one writer to blog three to five times per week and extend an open invitation to anyone else who wanted to contribute. It didn’t work. Turned out the writer who was expected to update the blog had other work to do, and the assumption that each blog would take only one or two hours max was inaccurate. No one will deny it’s possible to bang out a post in an Continue reading…

Tags: ,

 

Posted in Internet News, Wprogram | No Comments

8 Reasons To (Re)start The Company Blog

Christian Vuong | February 11th, 2010

So you’ve given it a go in the past with the company blog, got the CEO’s buy-in, people actively blogging and even a little community going. But somewhere along that road the blogging initiative got pushed back and now is off the radar. For some companies, ranking well organically is not a problem and they can rank well without any active blogging or content additions.  But for most web sites, this is not the case. Here’s 8 reasons why you should really consider starting up a company blog or restarting it in 2010. 1) Google loves content. Let me say that again, Google all of the search engines love content. By creating new and valuable content for the search engines, you generally increase the chances of your web site ranking better and for a larger variety of keywords. If you are in a news or breaking news type of industry, you should also look more into Query Deserves Freshness, a component of Google’s algorithm where new or updated pages receive a little extra boost in their rankings.  And on a side note, did you know Google also index blogs quicker than a normal site? 2) Create and control the official company voice. A blog makes it that much easier to get in front of customers. Start small with the blog post a week and stick to that schedule. Once that is consistent, start expanding out and looking for weekly features and themes that your readers can look forward to (i.e. Continue reading…

Tags: ,

 

Posted in SEO | 3 Comments

What It’s Like To Be A Writer In The Digital Age – 3 Things You Probably Didn’t Need To Know

Erik Cisler | April 22nd, 2009

Procrastination is a Bigger Danger Than Ever Writers used to hole up in a room with nothing but a bottle of whiskey, a typewriter, and a pot of coffee. They had it easy. Journalists might travel to location to do some research and take along a pen and paper, but they were there with a prime directive in mind: to research and then write about it. In the digital age, though, writers wield a double edged blade. Whether it’s our phones or our laptops, the very tool that we utilize for research and idea-generation – the Internet – is the same thing that gets us into the most trouble. Who hasn’t wasted a day online? First, you start off with some innocent research on the latest career moves of the Saved by the Bell cast members, and the next thing you know it’s 3 AM and you’ve got a dozen browser tabs open: a Youtube clip of Mario Lopez dancing in neon tights; an excruciatingly-detailed review of the Screech porno; the original “Good Morning Miss Bliss” pilot on Hulu; and the Wikipedia page for “California Dreams.”What the hell just happened? The Internet is a fantastic resource and it gives the writer instant access to incredible amounts of information, but most if that info isn’t relevant to the tasks at hand. You’re Not That Special Being a writer in the digital age is a bit like being an actor in LA. Everyone has a blog. You won’t receive any special recognition Continue reading…

Tags: , , , , ,

 

Posted in Editorial | 3 Comments

6 Quick Tips On Making Your Content More Readable

Erik Cisler | March 27th, 2009

Okay. You’ve got a fairly steady flow of traffic to your blog – even a few return visitors. Your first reaction is to come up with even more content every day to keep your readers happy, and that’s totally fine… but there is a very important step in the process that must be remembered. Make sure your content is readable. Making your content readable gives it a better shot at being, well, read. I mean, it’s right there in the word itself: “readable.” So how does one go about making his or her content readable? Use correct grammar and spelling. Punctuation, syntax, and proper spelling aren’t just vital components of every written language on the face of this earth for kicks. They exist to standardize the reading experience, to make it easier, and to make the sentences flow. Messing it up won’t just make you look unprofessional; it will make the reading process unbearable. Use your return key. It’s there for a reason. No one, except perhaps Proust scholars, enjoys reading huge blocks of text, especially on a computer screen. Your readers are young adults raised on MTV-induced short attention spans or people stealing a few looks at work while the boss isn’t looking… you have to assume that they have neither the time nor the motivation to read your page long paragraphs. Use more than just text. Sadly, reading for reading’s sake is becoming a lost art. Oh sure, there are a few stalwart bookworms out there propping up Continue reading…

Tags: , , , , ,

 

Posted in Blogging | 2 Comments

5 Ways to Get Your Blog Noticed

Erik Cisler | March 2nd, 2009

There are millions of blogs in existence, with thousands being created every day. Most languish in obscurity and anonymity for a few months at best, only to be abandoned and relegated to the Internet ether. You can still find these relics of a bygone age and track the falling enthusiasm like clockwork: the first few entries are full of wonder, hope, and exuberance, posted on successive days. Then, when they realize no one’s probably reading except their close friends and maybe family, the posts begin to dwindle. Then there’s the inevitable “make-up” post where the blogger apologizes for “waiting so long to update” and promises he’ll “get back on schedule,” which never pans out. You shudder, realizing the last post was over a year ago. Does he ever think about the failed blog? Has he attempted another? You ponder these things and hope the same fate never befalls you and your blog. Observing failed blogs can teach you a lot about what not to do, but so many different blogs on different subjects with wildly different styles and designs all fail, making it difficult to discern truly what went wrong. Luckily, there are a few things you can do to get your blog noticed. These aren’t foolproof, guaranteed tricks, but they will improve your chance at success. Write Good Content This should be obvious. It’s fairly common that a blogger will have all the bells and whistles on their blog – a Digg button, RSS feed capability, and links galore Continue reading…

Tags: , , , , , ,

 

Posted in Blogging | 9 Comments

 
 

Awards & Recognition

#1 Ranked Top SEO
TopSEOs.com

#1 Integrated Search Marketing Firm

 
Google AdWords Certified Partner
Google AdWords Partner

Highest Certification Score Nationwide

 
Better Business Bureau
Better Business Bureau

BBB Accredited Business Since 1999

 
Inc. 500 Top SEO's
Inc 500|5000

Five Time Inc 500|5000 Honoree

 
MSN Certified
MSN Certified

Original adExcellence Member

 
Deloitte Fast 500
Deloitte Fast 500

Honored as a 2010 Deloitte Fast 500 Winner

 
 
Agency Services
Why Us?
Partner With Us
Learn More
 
Small Business Solutions
Government Services
Our Clients
 

3 Ways to Contact Us

Our address
contact@wpromote.com 1.866.977.6668 Chat With A Rep