The best tricks of any trade are the ones that enable you to do a job in a shorter amount of time than it would have taken you if you hadn’t known those tricks. In other words, any capable professional in any specific business has one or two tricks up their sleeve that enable them to make their jobs (and thus, their lives) easier. And being a search marketer is not any different. In fact one of the first things any good marketer who works in the SEO or content marketing space should familiarize themselves with is the use of basic Google operators so they can drill down into a website with a minimal amount of third party tools. For example: if you wanted to quickly and easily tell a person how many pages of their website are in the google index and how they are being displayed you would … Continue reading
Tag Archives: Blogging
How To Manually Install A WordPress Blog On Your Own Domain
A while back, our blog had an article on setting up a WordPress blog, which included great information on choosing a domain, finding a host and setting up themes. While the article provided some information on actually installing WordPress, I wanted to elaborate on it. Many website hosts include ways to install WordPress with just a few clicks, but what do you do if you don’t have that option? If you’re wondering why you can’t just host a blog on WordPress.org and make it easier on yourself, the answer is that a blog that isn’t on your domain is much less valuable than a self-hosted blog on your own domain. Having the blog on your site not only brings more authority and value to your domain, but it also gives you much more control over your blog. It’s definitely worth the time and investment. With that being said, let’s move … Continue reading
How To Protect Your WordPress Blog Against Comment Spam
Just like a mini Digital Kings Landing, your blog is constantly under the impending threat of attack from your sworn enemies. Seriously, the internet is just absolutely lousy with people of questionable morals and dubious intention who would like nothing more than to exploit every little nook and cranny of your company blog for their own little ill gotten gains. Fortunately, there are steps you can take to mitigate the danger that your poor little installation lives under day-to-day. And today I’m going to talk about one of the most annoying exploits I see on a daily basis and some “sweet-as” plug-ins and services that you can one click upload and kick those crafty scammers and spammers back to the deepest, darkest corner of the internet (where they belong). Comment Spam These guys are cute, suffice it to say they also make your life as a blog owner or manager … Continue reading
How To Set Up A WordPress Blog
It seems like everyone is a blogger these days, from grandmothers writing about their favorite recipes, to trend-spotters writing about their new favorite looks for the season. The user-friendliness of web publishing tools and the ability to monetize those sites with minimal effort has lead to an explosion in the blog space. Recent stats from WordPress show anywhere from 15.1 million to 17.4 million blogs have been created on the platform alone. What Is A Blog? A blog is essentially a website that allows the users to post updates, photos and videos on an ongoing basis. Viewers can then read posts chronologically or search posts by different categories or tags. Types Of Blogs There are a number of different types of blogs from company and corporate blogs to personal blogs. A personal blog can chronicle a life event, like a child being born or ones travel escapades. Other people may … Continue reading
How To Remove A Negative Listing In Search Results
You know that old saying, if you don’t have something nice to say, don’t say anything at all? Unfortunately, that doesn’t apply to the online world. If someone has a gripe with you or your company, it’s likely that the first thing they will do is go online and vent their frustrations about it through a negative review. The bad news is, unless they say something so harmful and blatantly false, that a court would consider it libel, there isn’t much you can do to get it removed. Rather than spending time and money trying to battle negative online chatter through legal means, a far better strategy to combat such situations is to use SEO to make the negative listing become less prominent in search results and make the positive listings rank higher. Here are a few things you can do to start combating negative listings: Write Press Releases Many … Continue reading
Three Lessons To Help You Master The Corporate Blogging Challenge
The company blog. In the beginning, it sounds like a great idea. “We’ll put a face to our name, connect with our customers, share our expertise, and we’ll have fun doing it!” Not to mention the online branding and SEO benefits that come with active blogging. Then reality sets in. “We don’t have any writers on staff. All our writers are busy. We need more structure. Is anyone reading this thing? How is our traffic? Why are we doing this again?” If you are having a tougher time than expected keeping your corporate blog updated regularly, you are not alone. We struggled to figure out the best way to manage our own blog, but with a little unconventional thinking and some good, old-fashioned hard work, running the blog became easier and now, the blog pretty much runs itself. To help you master the corporate blogging challenge, we’ve decided to share … Continue reading