How Google Ruined The Olympics


The Beijing Olympics are just around the corner, the Olympic torch has made its way to the Great Wall, and the world’s eyes & TiVOs are all set to China.  Unfortunately for many families, the recent Olympic ticketing scam (BeijingTicketing.com) has ruined their Olympic spirit. While Internet scams are nothing new, from those Brooklyn StoreFronts, to pyramid schemes, an Olympic ticketing scam of this magnitude has never been heard of. Let’s look from an SEO perspective of how BeijingTicketing.com, a web site less than 1 year old, overtook the #1 position on both Google and Yahoo from CoSport.com, the Official Olympic Tickets Sales web site.  Note: The CoSport.com domain is over 9 years old. 1. Home Page Design CoSport.com From running a simple SEOMoz Crawl Test (viewable here) we can see the full web site itself is only 7 pages, and 5 of those pages include duplicate title tags and … Continue reading