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Posts Tagged ‘Barack Obama’
Reflections on 2008
Mike Mothner | December 29th, 2008
by Michael Mothner Founder & CEO 2008 was a momentous year in many ways. From the roller coaster ride of gas prices to, essentially, the end of investment banks, from the collapse of the stock market to the historic election of our first African American president, it has been a year to remember. Now, we take a look back at some of the big themes of 2008 through the lens of an internet marketer. 1. A New Model of Political Marketing was Born The 2008 presidential election was a historic milestone in many ways, but, for me one of the most powerful themes was the Obama campaign’s truly amazing use of the Internet to help get his message out, raise money and ultimately drive votes of his supporters. His campaign created a brilliant logo that invoked patriotism and excitement. His website was a model site in clear messaging, logical navigation and calls to action (namely donating!). He used Facebook, MySpace, Twitter, YouTube, Flickr, Wikis, emails and even text messaging to reach out to his supporters virtually anywhere they might be. Nearly half of the record $265 Million that Obama raised came from donations under $200, and nearly all of that was through his website. And it wasn’t a one-way street; the campaign utilized social and collaborative marketing to solicit opinions, collaborate on campaigning and generate excitement in the campaign. 2. Twitter Goes Mainstream but Nobody Knows How to Use It With over six million registered users, Twitter has officially moved Continue reading…
4 Things in ’08 That Changed the Face of Search
Christian Vuong | December 19th, 2008
What a year this has been! With 2008 drawing to a close, “Top 10” or “Best of 2008” lists are the way to go. ’08 bought about many changes to the online world, but without being to broad and I’d like to share 5 things I thought contributed to change in the face of Search. #4. The iPhone & Blackberry Why: Local SEO, Location-Aware Search, Geo-Targetted PPC Ads & Mobile Web Sites. 2008 was the year for the smart phone. While numerous manufacturers rolled out new models, it was Apple’s iPhone 3G and the Blackberry that took the spotlight. Apple’s iPhone claimed over 17% of the smart phone market in Q3 and Blackberry continued to roll out newer and faster models such as the Storm and Pearl Flip. What these devices highlighted was the emergence and public adoption of mobile web browsing. Mobile browsing was no longer for just for the businessperson, but for the average Joe the Plumber. Location-aware search also took center-stage with applications like UrbanSpoon, Around Me, and Google Maps (with the iPhone’s GPS). How exactly did this effect search? It further showed the importance of optimizing for local SEO terms and mobile friendly web sites. As CNet reported, Google is starting to display Sponsored Ads on the iPhone. In 2009, we’ll mostly see the rising importance of geo-targetting ads for mobile platforms. #3. Google Search Suggest & Yahoo Search Suggest Why: Long Tail Keywords Ok, this one is sort of cheating because Yahoo! Search Suggest has Continue reading…
And the 44th U.S. President Is…
Amanda Moshier | November 5th, 2008
Last night, Senator Barack Obama of Illinois won the U.S. presidency in a landslide victory against Republican opponent, Senator John McCain. In addition to carrying the same “Blue” states as John Kerry in 2004, Obama carried battleground states – like Florida, Nevada, Ohio, Pennsylvania, and Virginia – whose record Democratic support tipped the election in Obama’s favor. Addressing the nation from Chicago last night in a dogged victory speech, President-elect Barack Obama called for steadfast cooperation among Americans as our nation embarks on a new era, and cited his unlikely victory as evidence of the power Americans have to enact awe-inspiring change. Why this campaign was different The 2008 U.S. presidential election commemorates several noteworthy firsts, the two most obvious being the inclusion of a woman (Hilary Clinton) and an African-American (Barack Obama) in the race for the White House. While the socio-cultural significance of such inclusions is clear, it wasn’t only America’s notion of “President” that changed dramatically. The ways of political campaigning themselves were too revolutionized, by the Obama campaign’s strategic (and wildly successful) use of the Internet to raise funds, mobilize supporters, and get out the vote. How Obama used the Internet to win From the beginning, Obama’s status as an underdog required he make bold moves for attention, many of them online. With the intent to reach a massive number of people in a short period of time, Obama’s campaign had a comprehensive website up and running before beginning the push for support, including web pages Continue reading…
Tags: 44th US President, Barack Obama, MyBarackObama.com, social networking, US election, victory speech
Posted in Internet News | 9 Comments
