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Posts Tagged ‘apps’
Tues News: 3/9 (Sweating the Small Stuff Edition)
Michael Block | March 9th, 2010
For the companies most involved with search marketing, it’s not always about the actual dollars and cents. Sometimes, companies focus on auxiliary projects to try and better your user experience, increase your dependence on their products or improve your opinion of their brand. Don’t get me wrong, the hope is that these sorts of investments will pay off in real dollars in the long run, but if a company can do some of the small things well, the return on investment can be both well-deserved and highly profitable. Today, we’ll take a look at three such efforts taken by search marketing leaders (Google and MSN) as well as the provider of the dominant medium for mobile ads (Apple via the iPhone). Let’s get going! Google is the master at sweating the small stuff in order to get the big payoff in the end. Just think about Google Maps. Sure, there are ads on the page but if you think that those ads paid for thousands of cars taking pictures of every street in America, you’re sorely mistaken. Google builds these sorts of products to increase loyalty to the Google brand and to build a positive rapport with the user. And it works! Recently, Google shared it’s search data to show their lighter side, depicting the winners and losers of Oscar night through their stats. As it turns out, the Hurt Locker didn’t just take home the most golden baldies, they also received quite the spike of searches. Thanks for sharing, Continue reading…
Tags: apple, apps, Bing, Google, iphone, Microsoft, MSN, search marketing
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