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Posts Tagged ‘anchor text’
Blekko: A Powerful And Free SEO Tool
ericsiu | March 3rd, 2011
Blekko is currently a search engine in beta right now that most people haven’t heard of. Though it’s in its infant stages at the moment, Blekko brings a variety of helpful tools for SEOs. And best of all, they’re free to use! Here are a few: 1.) Monitor inbound links daily: Let’s say you want to spy on your competitors to see what kind of links they are getting on a daily basis. Blekko allows you to track the different types of links a website is receiving by the second. You can also use this on your own site for various purposes. Just simply enter this command into the Blekko search box: /sitelink=yoursite.com !/site=google.com /date (replace ‘yoursite.com’ with your own website) - Great for checking your incoming inbound links or competitor incoming links. 2.) Competitive Link Comparison Let’s say you wanted to strengthen your link portfolio by acquiring links that your competitor already has, where would you start? Blekko gives users an excellent starting point for seeing what kind of links you might be missing out on. As a bonus, Blekko also shows domains you and your competitors are both receiving links from. Just use this command: www.yoursite.com /compare Then just enter your competitors URL and your URL in the two forms below and click ‘Compare’. (Tip: It might be helpful to look past the first page of results and dive into the second and third pages because that is where you will find most of the relevant/niche sites) 3.) Continue reading…
Anchor Text Test: Making The Most Of A Link Opportunity
John Vantine | February 22nd, 2010
Link building may not be rocket science, but it can be difficult. It’s not always easy to find “authority” sites in your niche that are willing to link to you – and when you find someone with a relevant site/blog who is willing, the link may not be on your terms. Likewise, while guest posting is a great way to build links, best practices change frequently and it can be tough to keep up. Despite these inconsistencies, however, one factor remains that contributes greatly to any link building initiative and that factor is anchor text. The importance of anchor text when link building When link building, anchor text is key. Ideally, anchor text should take the form of keywords for which you want your site to rank. However, since other sites will invariably link to you, it can be difficult to control how these links are anchored. Say, for example, you run an online snowboarding store… We’ll call it snowstuff.com. You want your store to rank well for relevant terms in your niche – terms like “snowboards” – and the way people link to you matters. Ideally, you’d have links from many “authority” sites in your niche and most of them would use the anchor text “snowboards.” Unfortunately, however, some people who link to you may use some other less-than-desirable anchor text, like “snowstuff.com,” or even “click here,” neither of which help your site rank for important keywords. You may try to convince them to change the anchor text, but Continue reading…
Tags: anchor text, Backlinks, guest posts, link efficiency, link opportunities, SEO
Posted in SEO | 13 Comments
