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Posts Tagged ‘American Airlines’
I Have Interests Volume 1: Typography
Jeff Pickett | January 9th, 2009
Not long ago, my little sister asked me if American Apparel and Crate & Barrel were “the same company.” She was hesitant and skeptical as she asked, but confused that both stores shared a nearly identical design aesthetic. I interpreted the question in a much broader context: my sister was having her first brush with the rich and fascinating world of typography. In 2007, the ubiquitous Helvetica typeface celebrated it’s 50th birthday. Those who would consider this trivial probably missed the exhibit held at New York’s Museum of Modern Art, the documentary “Helvetica” by Gary Hustwit, or the numerous books on this “official typeface of the 20th century.” Moreover, those who find it silly that museums, writers, and movie directors would spend time showcasing a “font” probably aren’t as observant as my little sister. (Aside from American Apparel and Crate & Barrel) Perhaps you’ve heard of: Microsoft, Panasonic, BMW, Jeep, Toyota, American Airlines, Lufthansa Airlines, 3M, McDonald’s, Target, Energizer, Mobil, Arco, Shell, Texaco, and on and on and on… If you aren’t big on corporations, maybe you’ve heard of music groups like The Beatles, The Rolling Stones, or The Ramones; all of whom have used Helvetica over the years. The introduction to any typography text will probably explain how different typefaces can evoke different emotions and moods from readers to achieve very powerful branding effects. Many graphic designers feel that a typeface can be one of the most powerful forms of propaganda at their disposal. How perplexing, then, that so Continue reading…
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Posted in Blogging, Business, Editorial, Google, Internet News, Microsoft, Random!, Yahoo! | 10 Comments
