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Posts Tagged ‘Amazon’
An Intro Into SEO Keyword Analysis
Christian Vuong | April 15th, 2009
Yesterday we hosted our Basic SEO Techniques Webinar (slideshow now available, link below) and I thought I’d elaborate further on the portion we briefly glanced over, keyword analysis. First off, what is keyword analysis? In short, keyword analysis is the process of going through a web site and identifying what the most important keywords are that will drive targeted and relevant traffic to that web site. This can be comprised of a list of top selling items, products with the best ROI, services offered, industry specific terms, or much more. There really isn’t a finite number of keywords a web site can target, but at the same time, it’s important to target keywords that help bring in the types of visitors that bring you closer to your business’ goal. Is it any different from normal keyword analysis? Yes! When doing keyword research for SEO, another variable must be figured in: How well the web site currently performing. More established web sites with an aged domain and strong back links are in a better position to target broad keywords, while newer web sites with little or no content are at a disadvantage and are probably better off targeting longer tail keywords. Just because two web sites are selling the same items or providing similar services, does not necessarily mean the keywords they target should be same. Why Is Keyword Analysis Important for SEO: Keyword analysis, if done incorrectly can be detrimental to an SEO campaign. Not only is money badly spent, Continue reading…
Amazon Reports Best Holiday Season Ever
Amanda Moshier | December 30th, 2008
Welcome back, friends. I hope everyone enjoyed the holidays no matter what it is you celebrate, or if you celebrate at all. If you were one of the lucky ones, you probably scored a few consecutive days off last week and that’s certainly nothing to complain about…just ask John Arbuckle. Many of us are in the process of recovering, not from overindulging in food or drink, but from spending too much. Sometimes it’s hard not to go overboard, the spirit of giving being so overwhelming and all, but other times it’s simply a matter of not keeping track. And other times it’s a matter of procrastination. After looping around the mall parking lot for an hour just 2 days before Christmas, and failing to find a spot, I decided it wasn’t worth the hassle and ventured into the curious world of online shopping. My mom got PJs and perfume…or at least she WILL get them…when they arrive. I ordered them on Amazon. She’ll understand, right?? – JustRyan, Web Magician, Wpromote People flocked to Amazon this year to do their shopping Many of you may have found yourselves in Ryan’s shoes last week, scouring Amazon for last minute deals and gifts you never remembered to get. Some of you (like me) may have even spent more than you planned in a last-ditch effort to get something worthy. Still, a countless slew of others found themselves holiday shopping on Amazon for different reasons this year – like convenience, savings, or general sanity Continue reading…
