A Tech-Filled Fall


Fall is fast approaching which means the holiday season is faster approaching but do you know what that really means? Announcements, announcements everywhere! What fun tech gadget announcement is going to capture your heart and dominate your gift list this 2012 holiday season? Here’s a couple that have caught my eye. Tablets are pretty cool but up until recently, you had to dish out some serious cash. The iPad is no longer theuncontested king and if you’re just getting into the tablet game there are more options. Two new announcements are the Google Nexus 7 and the new line of Kindle Fire tablets, which now boasts HD capabilities. Nexus 7 is a 7” tablet with WiFi and the 8GB model is $199 and the 16GB is $249. Fully compatible with the Google Chrome App store, there are plenty of games and apps to play with. Amazon one-upped Google and has … Continue reading

What Page One of Google Looks Like Without Corporate America


Screen shot 2012-05-17 at 11.56.08 PM

I’m gonna keep this one short and sweet cause it’s the witching hour and there’s a planet of the apes marathon on AMC just screaming my name. Search Engine Round Table churned out an article earlier today about a new development in the search world that shows you whether or not your site was penalized by the latest in Google’s swath of algorithm shifts (ominously dubbed “Penguin“). The melee in this post was all over a supposed Google “hack query” that allowed you to show your rankings as they were before penguin hit by simply adding a “-amazon” after the query. (popularly referred to as a “negative parameter” in “Nerd-ese”) Example: Your site used to rank for “blue smurfs” (I hate widgets) but no longer does… just enter the query “blue smurfs -amazon“ into the Google search engine and you’ll get your old SERP back… I played with it a … Continue reading

An Intro Into SEO Keyword Analysis


Yesterday we hosted our Basic SEO Techniques Webinar (slideshow now available, link below) and I thought I’d elaborate further on the portion we briefly glanced over, keyword analysis. First off, what is keyword analysis? In short, keyword analysis is the process of going through a web site and identifying what the most important keywords are that will drive targeted and relevant traffic to that web site.  This can be comprised of a list of top selling items, products with the best ROI, services offered, industry specific terms, or much more.  There really isn’t a finite number of keywords a web site can target, but at the same time, it’s important to target keywords that help bring in the types of visitors that bring you closer to your business’ goal. Is it any different from normal keyword analysis? Yes!  When doing keyword research for SEO, another variable must be figured in: … Continue reading

Amazon Reports Best Holiday Season Ever


Welcome back, friends. I hope everyone enjoyed the holidays no matter what it is you celebrate, or if you celebrate at all. If you were one of the lucky ones, you probably scored a few consecutive days off last week and that’s certainly nothing to complain about…just ask John Arbuckle. Many of us are in the process of recovering, not from overindulging in food or drink, but from spending too much. Sometimes it’s hard not to go overboard, the spirit of giving being so overwhelming and all, but other times it’s simply a matter of not keeping track. And other times it’s a matter of procrastination. After looping around the mall parking lot for an hour just 2 days before Christmas, and failing to find a spot, I decided it wasn’t worth the hassle and ventured into the curious world of online shopping. My mom got PJs and perfume…or at … Continue reading