Last Friday I attended the first session of WproUniversity, a series of educational seminars given by Wpro staff to keep our team abreast of all the latest in SEM. The topic was Google Analytics (GA) (not exactly new but highly relevant nonetheless) and it was hosted by our knowledgeable President and CEO, Mike Mothner. While I’m not sure I understood all the points discussed, I did manage to come away with a few nuggets of practical advice and a topical understanding of how GA can be used to gain insight into the effectiveness of your advertising campaigns, content, and website design. Let’s take a look at 4 things you can do with GA to improve your bottom line. 1 – Determine the value of different sources of website traffic Using GA you can identify exactly how users are getting to your website. The GA interface divides traffic into 3 main … Continue reading →