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Posts Tagged ‘adobe flash’
5 Reasons Small Business Web Sites Should Not Use Flash
Christian Vuong | July 18th, 2008
(photo: kevindooley) There’s been a lot of coverage in the blogosphere as of recent about the new friendship between Google & Adobe Flash. As reported in the Official Google Blog, the search giant has taken significant steps to improve the indexing of Flash files. Before, Google was only interested in indexing static text, but now will also index dynamic text. The specifics of exactly what Google will crawl and what it will give more value to have been discussed, yet much still remains vague. As a safe practice, small businesses wishing to be indexed high for important key phrases therefore should avoid developing Flash heavy web sites. (By Flash heavy I am referring to web sites that utilize a flash navigation, are fully built out in flash, or display the bulk of their content in Flash. This is not referring to flash banners or the auto-scrolling multihero) Here are five reasons why small business should stay clear of developing Flash heavy web sites. 1) Analytics Small businesses can benefit significantly from services like Google Analytics. With Analytics, business owners have the ability to monitor visitor web site usage, track traffic, and view what web pages are receiving the most clicks. While Analytics is capable of Flash Event Tracking, set-up is often more difficult than set-up on standard HTML pages. 2) Conversion Tracking Similar to Analytics, conversion tracking is often more difficult to install and monitor on Flash web sites than HTML web sites. For a small business with a limited Continue reading…
