If you are religious, I hope you don’t take offense to the title of this blog. Obviously, Google isn’t God but man-oh-man are they giving the Big Guy a run for His money. I recently wrote an email to a client who’s AdWords account had suffered terribly low quality scores from only three days of total activity in his account, “The lesson, as always, is that Google is God and even turning on your account for three days can royally screw things up for no reason two months later. It’s their world and we just live in it.” That’s a real quote! Maybe there are two lessons: Google is extremely powerful and only getting stronger. I should be careful about how colloquial I get with my clients, especially when writing an email after 6:30pm on a Friday. Luckily, regarding the second item, the client seemed to chuckle and agree with … Continue reading →