Posts Tagged ‘Add new tag’

Wpro Video Blog! East Side vs. West Side

Maria Sass | August 5th, 2010

There have been many historic rivalries over the years… but NOTHING comes close, to momentous rivalry between the East Side (of the Wpromote office) and the West Side. Save this Post!

 

Case Study – Yoga Direct

Christian Vuong | April 5th, 2010

The largest direct importer and manufacturer of quality Yoga equipment in the US, YogaDirect’s brand was well established online, but the majority of its organic search traffic was a result of branded keyword searches. In short, YogaDirect.com was failing to attract 1st time visitors and losing out on valuable market share. Challenges Attracting 1st-time visitors meant YogaDirect needed to rank for non-branded and product-related keywords, but the highly saturated nature of the yoga niche coupled with YogaDirect’s young age in relation to its competitors meant they would have to work twice as hard. Strategy After performing a comprehensive audit of the client’s site, we devised a comprehensive SEO strategy focused on optimizing the site for popular yoga-related keywords and branding YogaDirect as a niche authority. We optimized the site for non-branded keywords with content To improve YogaDirect’s organic ranking for yoga, Pilates, and fitness-related keywords, we prescribed the addition of a healthy dose of unique content to the site. We also added content targeting category and product-specific keywords to respective pages, and optimized all content with H1 and H2 tags. We added unique Meta title tags and descriptions to each page To draw in more users, we optimized YogaDirect’s Meta title tags to target long tail and product-specific keywords and help identify unique pages. We also developed more compelling page descriptions and added calls-to-action to generate more clicks. We improved the URL naming strategy with more descriptive URLs To give YogaDirect even more ranking juice, we organized their URL structure Continue reading…

 

Webinar Follow-up

Jamie Lane | August 28th, 2009

8 Things Your Aren’t Doing To Boost Your SEM Results Thank you everyone who attended our SEM webinar this week. We enjoyed all of your questions and feedback! To view the slides from the presentation please click here. Also, if you would like a written summary of the presentation we have a previous blog post that does just that! We look forward to seeing you at upcoming webinars! Search Marketing 101 Tue, Oct 13, 2009 11:00 AM – 12:00 PM PDT Sign up here Google Analytics Tactics Tue, Nov 17, 2009 11:00 AM – 12:00 PM PST Sign up here The Wpromote Team Save this Post!

 

Google Analytics 201 Webinar

Jamie Lane | May 20th, 2009

The first Wpromote Google Analytics 201 webinar was held yesterday and we would like to thank all of you that attended. Whether you were able to make it or not you can view the complete powerpoint here and the Google Analytics URL Builder Tool can be found at this site. Our next Free Webinar will be on June 25th at 11AM PST. The topic is 8 Things You Aren’t Doing That Will Boost Your SEM Results. This is a highly anticipated webinar that you can’t afford to miss! Sign up here. Do you have an idea for a Webinar topic? Send in a comment and we will do our best to cover it! Save this Post!

 

TOP 6 Best April Fools’ Day Pranks, and some I decided not to pull.

KRONiS | April 1st, 2009

Okay so instead of a FAKE post about something like a new search engine where you can remove your competition’s results, I thought it would be great to write about some of the best April Fools’ Day pranks I’ve witnessed or been a part of. Top 6 Best April Fools’ Day Pranks, and some commentary to boot! Wheel of Jeopardy: SOURCE: Wikipedia.com – As part of an April Fools’ Day joke on April 1, 1997, Alex Trebek and Pat Sajak switched hosting duties. Sajak hosted Jeopardy! that day and Trebek hosted Wheel of Fortune where Sajak and Vanna White played as contestants. Jeopardy! announcer Johnny Gilbert did double duties that day. A puzzle during the episode also featured Supercalifragilisticexpialidocious as an answer.[35] Gretzky Goes to Toronto: Although the photo is nowhere to be found online, as this was way back in the 80s, a personal favorite was back in the day when, in reference to NHL Hockey, the Toronto Star Newspaper printed a huge photograph (not photoshopped, but the equivalent of photoshopped) of Wayne Gretzky.At the time he was the Edmonton Oilers’ team captain and all around superstar of the league, wearing a Toronto Maple Leaf’s Jersey. It claimed he was traded to the Leafs! We all had the chance to, just for a minute, believe that the Leafs had a shot at the cup… ’til you went to the next page Now THIS year there’s another Gretzky hoax about him helping the Whalers come back to Hartford (used to Continue reading…

 

Webinar – Advanced Online Marketing

Mike Mothner | January 6th, 2009

Below is a link to our most recent Advanced Online Marketing Webinar. This webinar is designed for those with moderate to extensive experience in the PPC marketplace. We hope you find it informative and leave with some great takeaways that can be implemented into your marketing campaign or landing page design immediately! Click Here to view the Webinar. (Please click on the play icon within the movie clapper icon when you get to the next page.) Give aprox. 20 seconds for the audio to begin. As requested during the webinar, here is the link to the Google Analytics “Raw Query” Hack Visit the Wpromoter often to learn about upcoming webinars! Save this Post!

 
 
 

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