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Posts Tagged ‘4th quarter’
4 Ways to Get More Out Of Your Online Marketing This Holiday Season
Amanda Moshier | October 19th, 2009
The fourth quarter (Q4) represents the end of a fiscal year and marks the entrance of the holiday season. Traditionally, this is a time when businesses ramp up their marketing efforts, having taken stock of what has been working, what needs improvement, and what they can do that they still haven’t. In addition to doing a big, end-of-year push, Q4 is also a time to appeal to holiday shoppers by fine-tuning your marketing message. Send a creative e-Card or video you produce yourself – and ask for feedback We realize most holiday and Q4 plans are already well under way, but there are still some things you can do that don’t require long-term planning and are more than likely to yield results! Without further ado, let’s look at four ways to optimize your online marketing and get more out of the holiday season. 1 – Send a Multipurpose Greeting Giving client holiday gifts is par for the course in most industries, but before you order a batch of branded coffee mugs or baseball hats, ask yourself: Is this really something I’d like to receive? And do people really need more “stuff?” With the economy and environment being top of mind for many, show you are paying attention. Instead of sending a traditional gift, create a funny or inspirational e-Card or video and send it to your clients via e-mail. Most will appreciate the idea of scaling back, and if you pull this off well, you will stand out. In the Continue reading…
