Posts Tagged ‘2009’

Land of the lost search rankings

KRONiS | June 21st, 2009

It’s almost summer time and although we are in California, there are definitely still seasons where it is still pretty cold (under 65!) and hot. I finally figured that out after living out this way for  two years now. Although this image is probably somewhere elsewhere, it is ‘free’ to use and captures the moment nicely… photo credit: Lee Sie It still blows my mind that from basically now until November it simply doesn’t rain at all! OK, so now that we are all up to date with the weather here, how is the climate of organic search doing in 2009? Hmm, it is  2009, almost the second decade of the new millennium and we are still calling it ‘the new millennium’. I think this whole year 2000 thing has definitely gotten pretty old – just look at all the crappy ‘date named’ Microsoft products out there. Notice how ‘Bing’ is not timestamped like Windows 2000 Server is? Okay, Y2k got pretty quick so what can we look forward to now in the world of Search? To move away from the paid search end of things, lets look at the world of organic search and what is happening ‘today’, here and now – in June 2009. I just returned from SMX Advanced in Seattle at the beginning of June and learned some things we already knew, some new ideas, but mainly got the bug to start implementing more ideas that are not necessarily ‘new’ by any means. We’ve just really Continue reading…

 

Tweeting to Transparency: 4 Reasons to Be Who You Are in 2009

Amanda Moshier | February 27th, 2009

I know we’ve discussed social media tools like Twitter here before. We’ve even got a blog post on intermediate tweeting from our Director of Viral Marketing, Josh Tauber, in this month’s issue of The Wprogram. But the more I think about it, I realize there is a lot more to say! While the meaning and implications of Web 2.0 have been discussed at length, and some will even say the mere mention of the term is cause to be tarred and feathered, the business world is only beginning to harness the power of social media – and some brands are reluctant to harness it at all. I’m not sure they get it. I know many of us reading this may scoff. ‘What do you mean,’ you may say, ‘I’ve been tweeting since 2004?’ and I get that. But you are tech-savvy. And while some who follow business trends may argue social media has entered the mainstream of corporate communications, there are corporate giants who have yet to take advantage of all that social media has to offer, and others still who missed the boat on claiming their brand name on influential sites like Twitter (brands like Coke, for example). The brands who fear the transparency (read: accountability) that social media tools like Twitter bring to the party are living in a simpler and far more private time. In a market where competition is fierce and communication is a commodity, consumers require more information than they have in the past. If Continue reading…

 
 
 

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