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photo credit: tracy hunter

With all the hype around Web 2.0 and countless small businesses and start-up web sites popping up daily, it’s common place for businesses to desire the most intricate and sophisticated features built for their web sites. We see it happening everyday, where VC firms are pouring in millions of dollars on funding in hopes that their project will take off and become the next social media hit such as Facebook or Myspace. While the plethora of possibilities and features that these web sites carry is endless, it’s important to remember that not all web sites are created equal, not all web sites are created for the same purpose, and that for some: the simpler they are, the better.

What’s The Goal Of Your Web Site?

A lot of businesses nowadays are forgetting that often times simpler is better. Dumb it down, make it so people have to think less, and it may just be good for sales. At the end of the day, the success of an e-commerce web site (for example: a company that sells chocolate online) comes down to of the total number of visitors who came through the site, how many are converting into customers and how much each conversion is costing them. And because most web users just scan web pages instead of reading them, when presented with a disorganized layout, too many options or no specific call to action, these potential customers often become lost and disinterested.

Minimalistic Design

Minimalistic design can go a long way to better clarify the purpose of a business’ web site. Sometimes it’s just not all about adding new content or features to a web site to increase conversions, but taking away from it. Whether a conversion is measured by a lead, sign-up, or sale, a web site can often stand out from the crowd when it’s just simpler and easier to use.

What are you thoughts?


3 thoughts on “Sometimes Simpler Is Better
  1. I couldn’t agree more! Also complicated, busy sites normally amount to long load times and with Google’s new “landing page load time” factoring into a quality score, this can definitely negatively affect your advertising. Also, we all know flash is cool, but c’mon people! Settle down.

  2. Kelly says:

    You couldn’t be more right about this and that’s why it’s amazing how many sites overwhelm visitors and end up losing out on potential customers simply because the site is either too busy, too confusing, or impossible to navigate. Simplifying a website so a visitor immediately knows its purpose is probably the best advice for any business hoping to improve online sales.

  3. Ryan says:

    I know from experience that keeping a site simple is easier said than done. It’s not always obvious what information/layout is gonna work best with your customers. It’s not a bad idea to come up with a couple different designs to test out. Try to step back from your work and get a fresh eye. Also, check out successful sites to help you get some ideas. Don’t be afraid to go back to the drawing board.

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