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Archive for the ‘SEO’ Category
How To Create An Infographic
Rebecca Eaton | January 31st, 2012
Infographics are an excellent tool for SEO, they are used to organize informative, entertaining, viral, sharable content and ultimately drive inbound links and traffic from other websites to yours. Here at Wpromote, we have been creating these for our clients’ sites and for our own internal efforts. Continue reading to learn more about Infographics, including their benefits, how we build them, why they have been successful for our clients and why they will be successful for you. What is an Infographic? Simply put, it is a visual representation of information and data. If done correctly, Infographics can be very beneficial to your website and its organic rankings in the search engines. Infographics are used in link building efforts to get links back to the Infographic, and essentially drive traffic to the website that created it. Infographics can be divided in these four categories: educational, humorous, controversial, and newsworthy. To create an Infographic, you need a concept. Once you have decided on the information that you would like to include, have a designer take the information and put it in to a thematic, fun, and entertaining visual presentation. When it’s done, the most important part of creating a successful Infographic begins, PR. Just because you built it, does not mean that they will come. This is true for any website or Infographic. First, you need a platform in which to easily share your Infographic. At Wpromote, we create an Infographic distribution page for our clients. This is usually set up as Continue reading…
Google Update: Google’s Most Significant Recent Algorithm Changes
David Stelle | January 11th, 2012
Google is constantly making changes to its algorithm, and every couple of months or so they release a major update to this complex puzzle that delivers us our results on the search engine. With this past week’s release of ‘Search Plus Your World’, we thought it would be interesting to highlight some of the significant algorithm changes that have occurred over the recent years along with our key takeaways from each to help you stay on top of your SEO. VINCE (2009): Placed an emphasis on brand signals and social engagement with the site users, leading to more perceived authority for large brands. TAKEAWAY: If you are a brand that is socially engaged with your users, those ‘social signals’ will help your SEO and the ability for pages from your site to be found easier in Google. MAYDAY (2010): Lots of content alone no longer guarantees rankings for long tail keywords. TAKEAWAY: In order to be found in Google, your content and the link anchor text must contain related terms and phrases to support a themed contextual CAFFEINE (2010): Page load time and site speed are more important, also pages across the internet are indexed more rapidly. TAKEAWAY: Rewards site that publish new unique content, “ie: Articles, Blog Videos and Images” on a regular basis because the perception is they are staying current with their market and their users. SCRAPE AND PANDA (2011): Duplicate content is even more detrimental than before. Google is identifying and filtering Continue reading…
Introducing Our Web-Based SEOAudit Tool
John Vantine | November 2nd, 2011
There are a tons of great SEO tools freely available on the web. I’m always trying new ones out myself, constantly on the hunt for the next tool that’ll simplify my job as an SEO. However, most of the SEO tools that I use regularly are either programs I’ve installed or browser extensions. The web-based SEO tools that I use are all for very specific purposes. Wpromote set out to create a general purpose SEO tool that was fast and convenient. We were looking to create something that you could quickly turn to when you didn’t know much about a site, and wanted to get a basic idea of its strengths and weaknesses. And with that, I introduce to you our brand new web-based SEOAudit Tool! This bad boy is super helpful, especially if you’re in a rush. Simply enter a URL and click “audit”. Within a few seconds, you’ll have access to a wealth of useful stats, such as the number of pages indexed in Google, a backlink count, WHOIS info, SEOMoz metrics such as Domain Authority and MozRank, Alexa rank, the number of backlinks according to Yahoo, and a whole lot more. The tool also displays social stats, such as the number of Facebook likes, Twitter shares, Diggs, etc. Want to compare two sites? We thought you might – that’s what the “add a URL to compare” link is for. Clicking this will display a second URL field, allowing you to view all of the aforementioned metrics (and Continue reading…
Optimizing For Mobile & Local Search: 5 Things Businesses Need To Know About Local SEO
Christian Vuong | June 28th, 2011
The annual SMX Advanced Conference covers a vast array of information in the search industry. This year, like others, covered everything from SEO, to Social Media, to Paid Search and more. And while it did feel like every conversation touched on Google’s Panda update and its effects on the industry, there was an important underlying theme, which was that local search has grown and is becoming even more important to businesses. According to Google, local searches now account for 20% of searches on Google. Mix this in with comScore’s May 2011 report and now we’re looking at 2.24 billion queries a month on Google with local intent. Yes, that’s billion with a B. These changes aren’t just coming from search engines, but also from the mobile side. In mobile, 95% of smartphone users have looked up local information and 88% of these users generally take action within a day. Combine this with the 66% of users who use location based apps such as Groupon NOW, Yelp, shopkick & Happy Hours, and this makes optimizing and managing a business’ online reputation even more important. Besides VCs pouring in all this money for location based apps, Google is also investing, heavily marketing local search to businesses and to date has over 4 million business listings in its index. At the same time, Google has been constantly testing out new layouts for the Google Places results. Don’t assume Bing has taken this lying down though. Bing powered search continues to grow in market Continue reading…
Tags: Bing, bing business portal, foursquare, friend recommendations, groupon now, mobile search, seattle, shopkick, smx advanced, yelp
Posted in Local Search, SEO | 4 Comments
How To Optimize Website Content For SEO And Sales
Marcy Zuendel | May 3rd, 2011
Part 5 of the 6 Strategies For Superior SEM Results prezi covers the highly disputed topic of optimizing content on websites for SEO or Sales. While both sides have compelling arguments, this segment will help you find the perfect balance between the two. While we were going through the development of a new website we experienced this exact problem – whether to optimize the content on our site for SEO or Sales. Going through this process first hand, helped us to discover the following solutions to create the perfect balance between SEO and Sales. 1.) Think about implementing a blog (if you haven’t already) that has fresh, relevant content and won’t deter visitors looking to purchase. 2.) Expandable text boxes on your homepage, or other important pages on your website, will add content without taking away from the aesthetic and message on the page. Another idea is to add a resources, FAQ or glossary section to your site. 3.) Lastly, consider including user-generated content on your site, you could: Place it on a dedicated area of the site Incentivize power users Have your sales team post questions they receive on phone calls Stay tuned for next Tuesday’s final post on 6 Strategies For Superior SEM Results – How to Craft The Right Message. Save this Post!
How To Create Compelling Infographics
Marcy Zuendel | April 19th, 2011
Part 3 of the 6 Strategies For Superior SEM Results prezi covers the increasingly popular SEO link building strategy called Infographics. This segment will describe our strategy to Infographic conception, development and distribution, and share with you a case study of one of our most successful creations. Infographics (or information graphics) are visually interesting and interactive ways to quickly communicate large amounts of data or information. Infographics can spark interest from a variety of websites that could link back to your page. Planning the seeding and distribution of your Infographic is something we recommend doing early in the process. You will need to create a web page dedicated to the Infographic that contains the image, a description, easy sharing features, and a widget code so people can easily copy and embed the Infographic onto their websites. There are 4 characteristics that make Infographics popular and compelling link bait: Educational, Humorous, Controversial, and Newsworthy. Stay tuned for next Tuesdays post, Part 4 of 6 – Quality Scores. Save this Post!
