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Wpromote PR Girl’s Guide To Surviving Social Media Week LA
Maria Sass | September 14th, 2011
With nearly 600 events worldwide, this year Social Media Week is bigger than ever. Here is my quick and dirty guide to surviving #SMWLA
1. Bring business cards. Lots of them. In fact, during SMW you can never have too many on you. Sure, there will be plenty of drinking, socializing, tweeting and picture-snapping at these events, but above all, there will be networking.
Tip: After a card is exchanged, I like to write a note on the back of the card, to serve as a reminder for the person with whom I just had the pleasure of meeting. You might think you will remember them, but once home with a purse (or pocket) filled with cards, you will be glad you jotted down a note. It also serves as a nice, personalized touch mentioning a specific conversation topic or connection when reaching out to them. The person on the receiving end will be impressed, if not flattered.
2. Also, bring a snack. You know that scene in Mean Girls when Lindsay Lohan lunges at “The Plastics” in the cafeteria? That is how I get when I don’t eat. It’s not pretty. For me, I like a good White Chocolate Think Thin bar. Peanut Butter M&M’s also do the trick.
Posted in SEO Bombshell, Social Media, Wpromote | No Comments
It’s Great To Be Good
Maria Sass | September 8th, 2011
Wpromote has always believed in giving back, however we are taking our social good acts to the next level. A new venture here at Wpromote, aptly named “Wprovide” (gotta love us clever ad-folk!), is a committee focused on organizing philanthropic opportunities for the Wpro employees to get involved and give back to the community. For Wprovide’s first event, we partnered with Heal The Bay, where employees took time to clean up the trash on El Porto beach here in our own backyard.
Posted in Internet News | 1 Comment
How To: Optimize Your Fashion Blog for Google
Maria Sass | August 31st, 2011
These days it seems as though almost everyone has a blog, and girls who were once just fashion-obsessed, have now turned into models as a result. With millions of blogs out there, what makes one stand apart from the rest? Is it design? Is it the domain name and age? Is content really “king”? Truth be told, you could have a great looking blog, with excellent content, however if you’re not ranking in search engines, no one will ever know you and your blog exist. Here is a user-friendly outline on how to get your fashion blog ranking in Google and other search engines. Note, these same techniques can be applied to any blog, I just choose to use fashion as my example, because, well… if you haven’t already noticed, I cherish fashion, just as much as I love technology. And when the two combine? It warms my techic (translate: tech-chic) heart.
SERP (Search Engine Results Page) for "dkny resort 2010 review"
SERP for images of "dkny scarf dress"
Get Social. Always give your readers the opportunity to easily share your content with others.
Posted in Internet News | 1 Comment
Client Profile – Dearfoams: Comprehensive Social Media Strategy Grows Brand Awareness and Sales
adria | August 30th, 2011
Situation:
Dearfoams, a comfort lifestyle brand, came to Wpromote looking to expand their social media efforts to increase sales and grow brand awareness. Dearfoams had been managing a Facebook advertising campaign internally but needed the help of an agency to further optimize it and to create and implement an all-encompassing social media strategy to obtain desired results.
Challenges:
As with most online companies, Dearfoams knew that even a small hiccup of a customer complaint, could tarnish a company’s reputation. Dearfoams wanted daily social media monitoring of all profiles to assist with reputation management so they could uphold their sound reputation they had long worked to achieve.
Dearfoams also wanted to widen their audience to capitalize on a younger demographic, which had the potential to bring in a great new source of brand evangelists and revenue for them. In order to successfully reach an atypical audience where little brand awareness existed, they would need a highly creative strategy to successfully target this untapped market.
Strategy:
To begin, Wpromote performed a comprehensive audit of their existing profiles and ad campaign. While they had established profiles on Facebook, Twitter, and YouTube, these profiles were lacking a general cohesiveness. All profiles would need to be overhauled to create homogenous branding across the board.
Posted in Client Profile | No Comments
Come On #Irene
Aimee | August 29th, 2011
It all began with a few mistaken @replies on Twitter and one hilarious response – “Btw, tweeting @Irene doesn’t deliver messages to the hurricane. Sorry.”
No surprise, this past weekend’s most trending topic was “#Irene”. With cancelled flights and mandatory evacuations, as long as people had the Internet, they could maintain a bit of sanity. Naturally, people from all over (the majority from the east coast) turned to Twitter to voice their frustration. But instead of using the common hashtag, many replied to @Irene, owned by Twitter user Irene Tien from New York.
When I first saw this tweet, besides thinking it was brilliantly witty, I couldn’t help but wonder what she’d do with all those mentions. Delete her account? Actually respond? As if it wasn’t annoying enough to accept the fact that your name would now be associated with one of the biggest weather headlines of the year, I can only imagine the amount of Twitter notifications Ms. Tien received that Friday afternoon.
Posted in Twitter | 5 Comments
Viral Video Friday!
Aimee | August 26th, 2011
Emile Hirsh After Dentist
Is actor Emile Hirsch researching to play to role of 2009’s Internet phenomenon “David After Dentist”? Not quite! After getting his wisdom teeth removed, the Into The Wild actor did what any normal person would do – film himself and post it on YouTube.
Posted in Internet News | No Comments
