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5 Simple PPC Management Tips For Q4 – Part One
Michael Block | September 28th, 2011
It’s almost October and you know what that means. No, I’m not talking about figuring out how to end things with your summer fling or how to make your Justin Bieber Halloween costume less creepy, I’m talking about how to get your online marketing adequately prepared for the upcoming holiday season! If you think that September is too early to be gearing up for that all important fourth quarter, then you’re doing your competition a huge favor. Luckily, Q4 isn’t something to fear; it’s something to get excited about. Even if you aren’t a retailer, Q4 can mean the beginning of a new fiscal year, the return from a long vacation or the preparation period for the beginning of the 2012 calendar year for your potential clients.
Below, I’ve laid out five PPC management tips for Q4 that can be applied very easily for advertisers of all stripes, from eCommerce stores looking to have a big Christmas season to B2B service providers looking to keep a leg up on competing firms:
1. Get a preview of what to expect using Google Insights: Google Insights for Search is a tool that advertisers can use to see historic trends for some of their top keywords over time.
Google Insights graphs can give insight into Q4 trends.
Posted in PPC Management | 3 Comments
It’s Great To Be Good – Social Media Week Los Angeles
Marcy Zuendel | September 26th, 2011
Last week marked the second annual Social Media Week here in Los Angeles, where industry professionals and enthusiasts across the greater L.A. area gathered to celebrate Social Media and discuss current topics and trends. On Tuesday, Wpromote was proud to host the “It’s Great To Be Good” event, honoring the thriving Internet industry and the many talented innovators and companies driving the future of advertising and business online.
The “Social Good” themed event was sponsored by socially conscious companies, that deeply embed the social good concept into their business models. With the rise of the emerging trend of entrepreneurship and social good, it was an event not to be missed.
Hosted at The Vault, an iconic photography gallery in Culver City, guests packed the space to enjoy appetizers from Native Foods and drinks provided by sponsors, ONEHOPE Wine and VeeV Acai Spirit. The “Social Good” event featured a panel discussion covering the topic “Social Good: Taking Social Media to Social Action.” Moderated by Michael Mothner, Founder and CEO of Wpromote, the panel put representatives Carter Reum (Co-Founder of VeeV Acai Spirit), Mike Weber (Director of Online for ONEHOPE Wine) and Mia Herron (Director of Marketing & Communications for Sir Richards Condom Company) in the hot seat with many great, un-rehearsed questions. The panel also included a Fire Round, where panel members had to quickly respond to questions with one-word answers.
A few crowd favorites were:
What do you wish you had invented?
Carter Reum – “Facebook”
Posted in Social Media | 1 Comment
How To Start A Business For Under $1,000
Deborah Sweeney | September 21st, 2011
Starting a business is exciting, challenging and can be extraordinarily rewarding. Sadly, it is not cheap. It can cost a lot of money to get a company started so it is important to save money wherever and whenever you are able to. If you 
have a great business idea, but a less than stellar budget, we at MyCorporation are here to help in any way we can. While there are different options to save money while starting a business, and you should research which one is right for you, we can hopefully steer you in the right direction. Here is our advice for starting a business for under $1,000.
Bundle, Bundle, Bundle
Bundling is your best buddy in this situation. One of the trickiest aspects of saving money is doing so without cutting corners. There are certain things that you may rationalize as not needing, but in reality should probably invest in sooner rather than later. For example, many businesses that are just starting out stay in their default sole-proprietorship phase where every asset of the business is tied to the business owner. While that is all well and good while the business is small, many owners quickly find themselves paying an extraordinary amount of income tax as all of their business’s profits are considered their wage. Incorporation ends that by allowing the business owner to pay themselves whatever they want and paying different tax rates on their income and on what the corporation earns.
A little com
plicated, I know, but it does save you money in the long run. What is even better is that incorporation protects your personal assets from being taken to pay for the company’s debts. But incorporating can also take a lot of time and money, which often forces business owners to continue to put it off. Bundling with a third-party service like MyCorporation can really help as it is cheaper than using a lawyer, easier than doing it yourself and includes all sorts of goodies for your business. Our New to the World package gets you the incorporation, bylaws, operating agreement, minutes, stock certificates, QuickBooks Simple Start, a domain name, a logo, online bookkeeping, credit card processing if needed and a Customer Relationship Management system.
Fantasies Not Involving Women
Dom | September 20th, 2011
This isn’t about my desires to eat my way out of a Twinkie the size of a motor home, or my hope that I one day gain super powers, and conquer Earth in the name of Cleveland. This is something else entirely.
In the work place, women have been subject to abuse for many years. From the harsh realities of having to sleep with the boss, to use the kitchen microwave, to cook the boss’s meal, all the way to the more subtle forms of sexual harassment such as inappropriate work place conversations about weekend exploits and computer monitor imagery that borders between awesome and vulgar, women have dealt with much discrimination and harassment.
Fortunately, work places have adjusted (for the most part) and corrected wrongs to make their environments safe and comfortable for everyone; however, a new threat has reared its sexist helmeted-head. Fantasy Football has unintentionally given an unfair excuse for men to bench their work, while women must continue to play their work and hope it scores them enough points with the boss to give them a career win.
“Work all day” isn’t a realistic phrase to live by in the world of multi-monitored work stations we live in today. People need time to click away from their tedious work load and relax their mind with an article from a blog they love to follow regarding their comic book hobby (365DaysofComics.com), with a quick browse through online deals (slickdeals.net) or watching a viral video on Facebook while tweeting about it. We need time to unwind our minds on the internet, so that we may refuel our abilities to do our work well, and hopefully, enthusiastically.
Posted in facebook, Random!, Social Media, Wpromote | 1 Comment
Viral Video Friday!
Aimee | September 16th, 2011
Webcam 101 for Seniors
With nearly two million views over the past few days, this technologically clueless (but very funny) couple from Oregon found themselves the topic of online conversations, with Facebook posts, tweets and blogs all over the Internet. Bruce, 86 and his wife Esther, 79 have already made their appearances on CBS News, ABC News and Fox & Friends. We’re sure their granddaughter, who initially uploaded the video, will get a very generous present on her next birthday!
Posted in Internet News | No Comments
Social Good: Taking Social Media to Social Action [INFOGRAPHIC]
Maria Sass | September 16th, 2011
We came up with the concept of “Social Good: Taking Social Media to Social Action” because the fusion of entrepreneurship and social good is such an amazingly exciting trend. To have whip-sharp business minds apply themselves to bettering the world is a topic that deserves attention.
The companies and organizations we chose to shine the spotlight on are TOMS, ONEHOPE Wine, Pepsi Refresh Project, VeeV Acai Spirit, and Google.org. We have had the pleasure to work with the first four brands mentioned, and wanted to include Google.org since search is at the core of our services, as well as the fact that many individuals might not know about the amazing work that Google.org does.
These brands incorporate social media deeply into their business models. Social media is right at the center of the topic of social entrepreneurship; it is at the heart of how the companies featured grow their following, engage with their customers, and even contributes to how they effect positive change on the world.
Posted in Social Media, Wpromote | 1 Comment
