6 Time-Saving Photoshop CS5 Tricks From A Digital Art Guru

Jenny Pauley :: August 10th, 2010
Photoshop CS5 Creativity Tour In San Diego

Photoshop CS5 Creativity Tour In San Diego, Photo by Edwin Rosero

Greetings! It’s the Wpromote design team here to report on some incredibly useful tips we learned last week at the Adobe Photoshop CS5 Creativity Tour with Bert Monroy in San Diego, CA. A digital guru, ad industry veteran, professor, and generally respected mentor for all things digital and design, Monroy inspired us, not only with the amazing photorealistic Photoshop “paintings” for which he is known, but also by sharing with us a handful of tricks we are now using everyday for website design. If you’re a web designer, graphic artist, illustrator, photographer, web entrepreneur, or someone who dabbles in Photoshop, listen up! Below are 6 time-saving tricks every Photoshop user should know.

1. Delete Empty Layers

This tip is incredibly useful for file management. We were in the dark about this function at first, but now we use it to clean up our layers and reduce file sizes in a snap. Simply go to File > Scripts > Delete All Empty Layers. Simple as that.

2. Multiple Layer Styles

Let’s say I want to add an inner glow to an object, so I do, and it’s done. Then I realize it’d be awesome to add a second inner glow to my object. Simply go to Layer > Layer Style > Create Layer. Now I have the 1st inner glow on its own layer, so I can add a second inner glow to my object. This method can be used for any layer style and can be applied as many times as you want to achieve the look you want.

3. Content Aware

If you have ever wanted to erase a person from a picture or fill in part of the sky missing from a old and faded photograph, Content Aware is your answer. Make a selection, go to Edit > Fill > Content Aware, then press OK to implement your fix. Whether removing an ex from your vacation photos by extending the sunset or adding sky scape by ‘removing’ the faded part of an old photo, this tool matches the lighting, tone, and noise surrounding the area in question so the final product seems natural, like magic.

Before and after using Content Aware

Before and after using Content Aware

4. Puppet Warp

One of the best new tools in Photoshop is Puppet Warp, a function that lets users transform any figure into a puppet. Simply select the object you want to warp and go to Edit > Puppet Warp. From here, all you need to do is click where you want to drop “pins,” also known as “control points.” Next, move the points around and watch your object bend and rotate all over the place. Fun.

5. Channels

Don’t want to spend hours enhancing an image? Channels are your friend. Apply contrast shifts to the red channel (this channel contains the contrast information for the image), sharpen the green channel (this channel contains all the detail information), and despeckle the blue channel (this channel contains all the garbage). These subtle adjustments will make a huge difference in your image, try it out!

6. Compositing (Shadow Guide)

Ever struggled with making composited photos look “right?” Setting up a shadow guide can help. Set up the shadow guide and note the existing shadows in the photo. Draw a red line from the top of the object to the top of the objects shadow. Now you have your guide, and any new object placed into that photo will be easy to shadow. Further enhance your composited photo by observing other subtle shadows in the existing photo and mimicking them using the dodge and burn tools. It’s compositing like you’ve never seen it.

creating realistic composite images

creating realistic composite images

Hope you enjoyed these 6 Photoshop tips! Thanks for stopping by, and stay tuned for other design event recaps from the Wpromote design team.

Appetizing Web Design

Kevin Burns :: August 9th, 2010

Are you hungry? Are you searching for the perfect appetizer, that satisfying salad, maybe the best burger in your city? Because no matter how informed about your local eateries you are, there are still a few amazing hole-in-the-wall establishments that have gone under your ravenous radar.  This blog will be a hybrid article that looks at how restaurants are standing out online with intricate web design, and easy ways you can find all the best local restaurants.

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Expensive meals, forgotten gourmet gems, and new bistros on the block, all handpicked and made obtainable by BlackBoardEats.com.  This great service sends emails at least twice a week, enlightening its members about upstanding restaurants and providing substantial discounts on entire menus.  This service is great because the coupon is free so there is nothing lost if you decide you are not in the mood for that specific restaurant.  If you do not mind being tethered to a dinning experience, and you enjoy saving extensive amounts of money go to Restaurant.com.  I found every restaurant I could think of within this service, and functionality of the website was effortless.

screen-shot-2010-08-09-at-61736-pmIn order to save time and make it to dinner on time I will condense these also amazing websites that make finding your next favorite restaurant the easiest thing you will do all week.  Chow.com aggregates reviews by their team of critics and personal testimonials from periodic patrons.  This is great because of the insight provided from the culinary pros and the overall experience from your everyday Joes.  Next up is FoodBuzz.com, this website has a lot more to offer than just an opinion, it also has recipes, health tips, tactical family cooking tips, and much more.  The functionality of the site suffers slightly because of the amount of info it offers, but it is a great place to go if you have time on your hands to plan.  In case you are still hungry, here are a few more, FoodDigger, FoodGawker, SeriousEats, and TheDeliciousLife.

If I had to pick a site that had overall great web design and had more than enough to offer, I would have to go with Restaurant.com.  It is easy to use and very useful.  Websites require a hierarchy of information.  If all of your content is portrayed on equal platforms throughout your site your guest might leave without being exposed to your main idea.  A restaurant’s website speaks to their customers before their hostess does, so do not lose out on this golden opportunity, focus your guest’s attention on an appealing website.

Please leave your favorite restaurant below, because in my opinion there is nothing better than a burger from Father’s Office.screen-shot-2010-08-09-at-73157-pm

Viral Video Friday!

Josh Tauber :: August 6th, 2010

Inspired by David Fincher’s upcoming movie “The Social Network,” Jimmy Kimmel Live intern Jeff Loveness created this parody trailer documenting the history of YouTube.

Students have taken the “Old Spice” commercials to a new level. “Study like a Scholar” received huge hits after only a few hours with their comical explanation of the library’s offerings.

Amir over at College Humor seems to be less the concerned with his allergic reaction but quite fixated on the way Facebook makes subtle changes to elude the general public.

Follow Josh on twitter for more viral videos during the week!

Wpro Video Blog! East Side vs. West Side

Maria Sass :: August 5th, 2010

There have been many historic rivalries over the years… but NOTHING comes close, to momentous rivalry between the East Side (of the Wpromote office) and the West Side.

How to Write a Blog Post in 30 Minutes or Less By Following 5 Simple Rules

Amanda Moshier :: August 4th, 2010

Writer’s block. Deadlines. Being creative on call.

These are things that make writers shudder, but if you blog professionally, this is not a luxury you can afford. There’s not enough time.

For writers challenged with producing quality content consistently despite timeframes that are less so (”a day or so,” “an hour or two,” and “we needed this yesterday” are common examples), I’ve crafted a list of five habits to develop so you’ll always be prepared to blog during a crunch. Editing and optimizing your post will take extra time, but heeding the advice below should make it possible to write the meat of a post in just 30 minutes when that’s all the time you have.

1. Stay informed

Get outside.  Read the news.  Go on YouTube if that’s your thing.  Talk to people.

However your make it happen, be aware of the world around you.  Keeping up with current events and cultural trends is key to having something interesting to say at any given moment.  It also makes you an interesting conversationalist.

2. Be organized

Google's RSS reader is popular and easy-to-use

Use an RSS feed reader.  It’s the most convenient way to stay on top of current stories and makes it easier to find a good idea in a pinch. I like Google Reader, but there are plenty out there.

Though useful, there are two rules to using RSS readers and unless you like feeling overwhelmed, I suggest you mind them:

- Don’t subscribe to every ‘interesting’ feed
- Check your RSS reader regularly, at least 3x per week

It’s that simple.  Focus on essentials and scan them often.

3. Have an opinion

Think about things, critically. Discuss stories and ideas with other people, preferably of varying backgrounds. Engage with life actively and form opinions on current events and culture.  This will make it easier to blog quickly about almost anything.

A good rule of thumb is to have three stories or topics you follow at any time and two of them closely related to your industry.  This almost guarantees access to a subject exciting enough to blog about without having to research or think too much about it first.

4. Stick to the point

"Brevity is the soul of wit."Writing is often like uncovering a set of problems (or solutions).  With the first sentence written, additional details, extraneous yet worthwhile points, and endless stylistic possibilities appear. While analytical is a good trait for writers to possess, if you need to blog quickly, choose and stick to a point.

Limiting yourself may sound painful, but putting your energy into the act of expressing rather than expanding upon one idea makes it easier to write quickly and pontificate less.  Try it.

5. Be yourself

Don’t hold back.  Add some humor.  Let it flow.

When time is scarce, keep in mind authenticity rules over grammar and punctuation.  If writing for a corporate (depending on the rules) or esteemed news blog, details like comma placement and avoidance of cliché matter.  Still, most will remember a quirky turn of a phrase or the abandon with which you poured your thoughts onto the screen, not that you spell-checked (but spell check anyway).

Practice this advice and next time you find yourself writing on deadline and short on time, you’ll be full of ideas, armed with a plan of attack and ready to turn out a quality post.

Do you have any other blogging tips to share?  Post them below!

Start an Online Buzz with PPC

Kevin Burns :: August 2nd, 2010

Are you trying to promote an event? Are you looking for the most entertaining way to spend your day? Then look no further because this article has every website, email update, blog and tool for staying in the loop and ahead of the crowd.  screen-shot-2010-08-02-at-80944-amLet’s start with finding a great party first, then we’ll move on to how you can promote your own.

Here are a few websites that highlight the most exciting events happening in your city.  Thrillist does a great job of updating you on restaurant openings, coupons for local activities, all types of events, new products relative to your preferences, and news appropriate for your demographic.  Thrillist provides these services for Los Angeles, Las Vegas, Chicago, New York, London, and many more cities across the globe.  This extensive collection of prudent information pertaining to party goers is also an essential tool for vacations, so you don’t look like such a tourist.

If you enjoy having a good time, all the time, then check out (your city).going.com, for example losangeles.going.com.  This website is very similar to Digg, or the organic search functions of Google, because the most popular events stay towards the top of screen-shot-2010-08-02-at-95422-amthe page.

Here is a quick collection of websites that aggregate announcements of local events, parties and concerts; Urbandaddy.com, gets you in the know, RunDown.com, allows you to stay up to date with great events and the latest viral sensations, DailyCandy.com, is for the ladies and fashionable conscious, and for the most comprehensive collection of consumer reviews I would check out Citysearch.com or Yelp.com.

Here is a quick list of websites that aggregate cultural events, just in case you want to impress a date with your intellectual side.  Public radio stations provide a plethora of interesting events, which are typically free or inexpensive.  Local news papers are always a great tool for searching through your city’s interesting activities.  For example the LA Times assembles a diverse list of popular events and places.  For an easy way to search through events associated with museums across the country, check out MetMuseum.com.

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If you want to promote your own amazing event, whether it is aimed at hundreds or thousands of people, local PPC campaigns are a powerful way to approach a large amount of people.  Experienced SEO firms that handle PPC campaigns typically provide a team of dedicated account executives, keyword research, 24 hour monitoring of account’s PPC activity, optimization of search engine campaigns, and many more objectives that synchronize your online marketing goals.

If you know of any other websites that highlight upcoming events, or if you want to promote your own, please leave a comment below.