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Why Social Media Marketing Is Important
Jamie Lane | December 13th, 2011
Wpromote client, EagleRider, was named the Most Improved Business for their social media integration in 2011 by Heartwood Digital at Motorcycle Live. Shawn Fechter from EagleRider discusses the new efforts made on their social media profiles and the impact Wpromote has had on their success. Great job to everyone involved we are really proud to work with such an amazing client!
Posted in Social Media | No Comments
Top 8 Hashtags of 2011
Aimee | December 12th, 2011
Charlie Sheen may have made a huge impression in 2011, but not enough to make “winning” the most popular Twitter hashtag this year. Twitter recently released a list of the most-used hashtags of 2011, with the top being #egypt and #tigerblood.
Here are the top hashtags of the year, according to Twitter:
1. #egypt
2. #tigerblood
3. #threewordstoliveby
4. #idontunderstandwhy
5. #japan
6. #improudtosay
7. #superbowl
8. #jan25
Posted in Twitter | No Comments
Google – Behind The Numbers (Infographic)
John Vantine | December 5th, 2011
Did you know:
-Google’s 2010 revenue (29.3 billion) is more than that of the combined GDP of the 28 poorest countries in the world.
-A whopping 97% of Google’s revenue comes from advertising.
-$2.5 billion of Google’s revenue comes from mobile ads… And that number is expected to double by the end of year.
Read more fascinating facts from the search giant in the infographic below!
Google Analytics Update
Jamie Lane | December 1st, 2011
“What you don’t know can’t hurt you.” I assume everyone knows that idiom, but I certainly hope most people do not live their lives by this expression, especially when it comes to anything business related. In fact, if you are a marketing professional your goal should be to know as much as you can and if you are responsible for the performance of a company’s website, Google Analytics should be your best friend.
So for those of you in that position, or just generally interested about online marketing, good news! Google Analytics has released an updated version of their extremely popular tool. Beyond the face-lift the tool received, the capabilities available were also improved in four significant areas.
Before we begin, if you not already seeing the updated version after logging in, simply select the “New Version” red text link in the upper right. You will notice a significant difference in the design layout, shown in the image here.
Client Profile – Zenni: Increasing Revenue Through Campaign Restructuring And Integrated Management
Marcy Zuendel | November 29th, 2011
Zenni, an online retailer of prescription eyeglasses, was looking for a single agency to manage their PP
C and Media Buying campaigns in order to bring a higher level of optimization and cohesiveness across campaigns, which they weren’t able to achieve using multiple management sources. With the ultimate goal of increasing revenue month over month, Zenni came to Wpromote because of our proven success in managing Online Marketing campaigns using an integrated approach, and SCORETM Method.
While Zenni had great history within their existing PPC campaigns, comprehensive restructuring and cleanup of their account was needed in order to further optimize and extract additional revenue. Zenni, being in a highly saturated industry where competitors were getting more and more aggressive, would also need innovative ways to expand their Online Marketing efforts in order to maintain their status as a major player in their field.
To begin, a complete overhaul of their PPC campaign structure was executed. Campaigns perform differently based upon their settings. Therefore, in order to best optimize the account, campaigns were separated out by devices – mobile, tablets and computers – and then both brand and non-brand campaigns were created for each device. Networks were also separated into their own dedicated search and display campaigns so that data could be analyzed individually and campaigns enhanced accordingly.
While Zenni had conversion tracking set up, inaccuracies were found within their data, so conversion tracking was corrected prior to launch. In order to fully evaluate their marketing efforts, revenue tracking was set-up in both Google and MSN.
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How To Make A Mobile Friendly Website
Marcy Zuendel | November 28th, 2011
Ever wonder how your website looks on a mobile phone? Well Google was asked this question many times and created a website – HowToGoMo.com – dedicated to showing users how their websites look and perform on mobile phones. On this site Google promotes it’s new initiative “GoMo” or “GoingMobile”, providing viewers a one-stop resource to learn about the importance of going mobile, information on mobile trends and best practices, case studies on optimizing sites for mobile, and tools to help make your site mobile friendly.
The coolest feature of the site by far is the GoMoMeter, a tool that allows you to type in your website address and view what your site looks like on a smartphone. We did a sample test on our site, and here is how we faired:
After submitting your site, the GoMoMeter provides a quick snapshot of how your site looks and performs on a smartphone. A comprehensive report is also available to download, giving you more in-depth information on what is working on your site and what areas need improvement in order to make it more mobile compatible. The report covers mobile issues such as page loading time, navigating without scrolling, thumb-friendly links, and more. It also provides actionable tips to help you with the areas that your site is lacking in, and lists vendors that can help you with building a mobile friendly site.
Mobile has become the fastest growing field online and users are expecting to have their mobile experience as good as their desktops. Making sites as easy to use as possible is necessary in order to engage and convert potential customers. How does your site fair on the GoMoMeter? Be sure to check it out!
Posted in Google | 2 Comments
