Greetings, and happy new year! It is the first day back to work after the holidays and the office is already buzzing with activity. I love it. Not only is this the start of an exciting new year for Wpromote, we are also celebrating the launch of our new website, which went live over the weekend, thanks the the tireless efforts of our web development team, who worked throughout the weekend to ensure a timely launch. Thanks, guys! Please take a look and let us know what you think in the comments sections below. We are looking forward to your feedback. In addition to celebrating the new year and the new site, we are also celebrating the launch of MarketLocal, a forward-thinking marketing service that promises to become an integral tool for business owners looking to maximize their online presence in a fast, cost-effective, and creative way. The first and … Continue reading
Google’s Long, Long, Looooooong Tail
The “long tail“, in addition to being the title of one of my favorite books (and a must-read for anyone engaged in business online), is an oft-referenced term in our industry. In the world of search engine marketing, the long tail refers to the large number of search keywords that are long or specific, and searched not often. For example, “los angeles dentist” is a commonly searched keyword, while “where can i find a dentist in los angeles who works on kids” is very much a long tail keyword. Anyhow, in one session at 2007′s Pubcon, I heard a statistic that made me take note: that upwards of 40% of all queries that Google sees every single day, it has never seen before. I scoured for verification of this statistic, and while I did not find the 40% number repeated, I did find explicit mention that 20-25% of Google queries … Continue reading
Hey, Google…Not So Fast.
Hot on the heels of the recent Beacon/Facebook fiasco, Google has managed to stir up a sizeable controversy with the recent launch of its new Google reader feature, “Sharing with Friends.” For those unfamiliar, the “Sharing with Friends” feature of the Google reader is designed to share a user’s saved links and feeds with his or her Gmail contacts. Sounds like a good idea, doesn’t it? Isn’t sharing information about your likes, dislikes, and interests with a social network whose members have been selected by you precisely what makes networking sites like MySpace and Facebook so popular? What’s the difference between sharing links in Google and posting a MySpace bulletin anyway? Apparently, a big one. The first problem? When Google launched the “Sharing with Friends†feature on December 14th, 2007, it chose not to make an opt-in available to its users. Tsk tsk. So, instead of users being given the … Continue reading
To Stalk, Or Not To Stalk, That Is The Question.
Spying online. We’ve all done it. For some, it’s practically a hobby. With the advent of MySpace and Facebook, keeping track of the people in our lives (or in many cases, those we would like to be in our lives) has never been so easy. With the click of a mouse you can usually find out the relationship status of your latest crush, or, as my friends like to call it, your latest “stalk,” along with a plethora of other information that you may or may not want to know. Online stalking or “lurking” on MySpace and Facebook is so prevalent these days that there are now entries for “Mystalking” and “Facestalking” in UrbanDictionary.com, the tell-tale resource that sheds an often comical and sometimes frightening light on what is happening in pop, youth, and underground culture, defining the very terms by which we express, understand, and classify our world. At … Continue reading
1st Day on the Blog.
Greetings! My name is Amanda Moshier and I am the new girl here at Wpromote. It is my second week on the job and my first day on the blog, and I have to say, I am rather impressed with the quality of writing found on The Search Insider. It is witty, enlightening, and engaging. I am happy to be on board. As the staff copywriter, I will focus on writing and editing content for Wpromote’s SEO, Market Local, and Performance Marketing clients, as well as reporting to you on the latest and greatest in search engine optimization, online marketing and the ubiquitous, ever-changing world of cyberspace. A film school graduate turned marketing guru, I have been writing since I learned how to spell. Luckily, I grew up in a time when kids my age were being forced to abandon their word processors and learn how to type their history … Continue reading
Google Denies Bid for AT&T
It looks like the conspiracy theorists may have actually gotten one wrong. I know, I know; it’s shocking, but hear me out. It looks as if Google’s foray into the world of wireless communications may begin with the Google Android, but they apparently don’t end with the purchase of AT&T, as many had begun to suspect. This may mean that Google isn’t trying to take over the world, one company at a time. However, although the Wall Street Journal reports that Google has no interest in purchasing AT&T, it may have its sights far higher than that. Specifically, WSJ relays that Google is looking to become a player in the cellphone space on its lonesome, without purchasing a preexisting company in the market. This presents many interesting points of discussion. Let us consider that Google doesn’t generally enter into an arena without serious forethought and great ambition. The Google Android … Continue reading