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Client Profile – Dearfoams: Comprehensive Social Media Strategy Grows Brand Awareness and Sales
adria | August 30th, 2011
Situation:
Dearfoams, a comfort lifestyle brand, came to Wpromote looking to expand their social media efforts to increase sales and grow brand awareness. Dearfoams had been managing a Facebook advertising campaign internally but needed the help of an agency to further optimize it and to create and implement an all-encompassing social media strategy to obtain desired results.
Challenges:
As with most online companies, Dearfoams knew that even a small hiccup of a customer complaint, could tarnish a company’s reputation. Dearfoams wanted daily social media monitoring of all profiles to assist with reputation management so they could uphold their sound reputation they had long worked to achieve.
Dearfoams also wanted to widen their audience to capitalize on a younger demographic, which had the potential to bring in a great new source of brand evangelists and revenue for them. In order to successfully reach an atypical audience where little brand awareness existed, they would need a highly creative strategy to successfully target this untapped market.
Strategy:
To begin, Wpromote performed a comprehensive audit of their existing profiles and ad campaign. While they had established profiles on Facebook, Twitter, and YouTube, these profiles were lacking a general cohesiveness. All profiles would need to be overhauled to create homogenous branding across the board.
Posted in Client Profile | No Comments
Come On #Irene
Aimee | August 29th, 2011
It all began with a few mistaken @replies on Twitter and one hilarious response – “Btw, tweeting @Irene doesn’t deliver messages to the hurricane. Sorry.”
No surprise, this past weekend’s most trending topic was “#Irene”. With cancelled flights and mandatory evacuations, as long as people had the Internet, they could maintain a bit of sanity. Naturally, people from all over (the majority from the east coast) turned to Twitter to voice their frustration. But instead of using the common hashtag, many replied to @Irene, owned by Twitter user Irene Tien from New York.
When I first saw this tweet, besides thinking it was brilliantly witty, I couldn’t help but wonder what she’d do with all those mentions. Delete her account? Actually respond? As if it wasn’t annoying enough to accept the fact that your name would now be associated with one of the biggest weather headlines of the year, I can only imagine the amount of Twitter notifications Ms. Tien received that Friday afternoon.
Posted in Twitter | 5 Comments
Viral Video Friday!
Aimee | August 26th, 2011
Emile Hirsh After Dentist
Is actor Emile Hirsch researching to play to role of 2009’s Internet phenomenon “David After Dentist”? Not quite! After getting his wisdom teeth removed, the Into The Wild actor did what any normal person would do – film himself and post it on YouTube.
Posted in Internet News | No Comments
Be The Face of About.me… On A Billboard in Times Square!
Maria Sass | August 26th, 2011
Custom profile startup About.me, which is owned by AOL, is looking for the new ‘face of About.me’ and is kicking off a contest to find that face.
If you’re not familiar with About.me, well, you should be. If you don’t have a personal website with your name as the domain, About.me is the next best thing. About.me offers people free profile pages, which can include your name, bio and links to Twitter, Facebook, LinkedIn, Foursquare, YouTube, and other sites that you have at one point signed up with (cough Formspring cough). Users can also upload high-resolution photos to the site, making profiles look fairly professional with minimal effort, or skill.
The company is about to launch on a huge advertising initiative, and is trying to find the faces of the campaign from existing new users. New and existing About.me users will be asked to opt in to the contest once they log-in on their profile; once opted-in, any visitor to that profile can vote on any About.me page to be featured in the campaign. Three lucky About.me users who gain the most votes will be featured in the Fall campaign, which includes a billboard in New York City’s Times Square, as well as other OOH (out-of-home, for you non-advertising industry peeps) ads, in taxis and in-flight advertisements. Winners will also be flown to the city that never sleeps, along with a friend to attend the launch event for this new campaign. Seven runners-up will also be featured in the billboard and other ads.
Posted in Internet News | No Comments
On This Day in Facebook
Dom | August 18th, 2011
Not many words are needed to express the awesomeness of the new “On This Day” rotating feature on Facebook, so I’ll keep this short. Basically, when you are on a Like page, or another Facebook page which isn’t your own, Facebook will rotate through a section on the right hand side of the page titled “On This Day.” This section shows the logged in account what they posted “On this day” in a particular year. As of now I have only noticed an “On This Day” post from a year ago, but they may go further back. Take a look at the “On This Day in 2010″ post I viewed today!
The new feature can be both a comedic blessing, and a tragic curse. Finding an “On This Day” like the one I found today brought back some nice memories and added a smile to my face, but I can think of a few posts I am dreading to see.
…and they are:
Posted in facebook, Internet News, Social Media | 1 Comment
Back-To-School Shopping… Because You’re Worth It
Maria Sass | August 16th, 2011
I was talking with my mother the other evening, when I asked what her weekend plans were, and she replied with “back-to-school shopping” with my younger sister. Back-to what? Oh that’s right… I (almost) forgot there was a time in my life when I would use school as an “excuse” to spruce up my wardrobe. Attending private schooling from kindergarten through high school, where a uniform or strict dress code was required, there was not much room for creativity in your own wardrobe. Each fall however, I was determined to add as much personal style to the uniform as possible. Some items they could not control, were shoes, jackets, and handbags, and you best believe that is where my friends and I would stretch the uniform policy to its farthest limit.
Although I can no longer use higher education as the excuse, I do have something that I did not turn to when going back-to-school shopping with my mother as an adolescent: the internet. With every designer, brand, and store having an eCommerce site, we now have no reason not to shop. If you still need to justify some new purchases, apply L’Oreal’s tagline to your shopping needs. This phrase was drilled in my head at a young age by Claudia and supermodels alike. You know how the saying goes… “because you’re worth it.”
My grandmother always told me you could judge a person based on their shoes. I realize that might sound a bit pretentious… and I personally won’t go as far as judging someone by their shoes, however the women does have (somewhat of) a point. I do believe that if you should splurge on one item, it should be shoes. Shoes are much more versatile than another wardrobe piece, and, can dress up an outfit alone. I suggest the classic black platform pump by Miu Miu, as found on Barneys.com. What I also love about Barneys is “The Window.” The Window is Barneys site on “All Things Fashion”- featuring people, places, and events all within the fashion industry. It’s nice to be on an eCommerce site where you can take a shopping breather, and educate yourself a bit.
Posted in Random!, SEO Bombshell | 3 Comments
