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Archive for the ‘Online Advertising’ Category
Creativity in Digital Advertising? Eat My Shorts Don Draper!
Ryan Farrell | August 2nd, 2011
In a perfect world of advertising, each and every single solitary piece of digital marketing content that somebody has uploaded to the internet would pass through a Don Draper like filter, conceived from that wondrous moment of introspection that leads to the perfect tagline, that super bowl half-time show stopping commercial, or that perfect piece of Billboard copy that causes bumper to bumper traffic on the 405. Lucky for those of us that work in online advertising…the world does not demand that level of perfection. Yes, it’s a glass half full industry out there: one filled with 5 dollar blog posts, 10 dollar web banners, 8 dollars sliders and spelling mistakes galore…the world of digital advertising is a world of : “eh…it’s fine…post it” The bar is set gloriously low when businesses are more concerned about how many people are viewing their advertisements rather than whether their advertisements are actually worth seeing in the first place. In a great many cases…the bar doesn’t even exist at all. “Who’s Your Copywriter?” And therein lies the conundrum: All business owners who are considering a digital marketing campaign must one day sit down and ask themselves honestly “Do I budget for web traffic? Or do I concentrate on conversion?” and for the small but potent minority of online marketing professionals who actually take a vested interest in the quality of content that they unleash upon the internet, the answer is simple: you plan for both. Contrary to popular belief, it is still possible Continue reading…
Tags: advertising, creativity, digital, digital marketing, don draper, madmen, ryan farrell, search engine optimization, SEO
Posted in Online Advertising | 3 Comments
thinkLA Schmooze Cruise 2011
Maria Sass | July 20th, 2011
Lexus. VW. Toyota. Honda. LA Auto Show? Not quite. These were some of the many advertising accounts represented at the highly anticipated thinkLA Schmooze Cruise. This year, the Schmooze Cruise sold-out the first day tickets went on sale, a record, and huge accomplishment, for thinkLA (although to the dismay of some). This could be due to this years theme, Capture The Moment: Prom Night, or because, well, LA has a lot of love for advertising. We have the entertainment industry. We have sun and sand. But what many people don’t know is that LA is the home of some of the largest advertising agencies and accounts. Saatchi & Saatchi, Deutsch, TBWA/Chiat/Day, Team One, RPA, and even start-up agencies, such as Spark44, are all located in this beautiful place we are fortunate enough to call home. There were also many interactive and online advertising agencies present, such as Break Media, Radium One, and the #1 ranked search engine marketing firm. Last Thursday 550 ad-men and ladies alike came out to support advertising, thinkLA, and spend time with friends who they most likely once worked with at one point during their advertising career. Guests lined up to board “The Entertainer” yacht in Marina Del Rey, and were greeted by thinkLA hosts with a corsage and boutonnière, as well as some non-traditional prom accessories, such as RayBan Wafer-esq sunglasses in nearly every color imaginable. Glasses of champagne in hand, guests were ready for Prom to begin. As the sun began to set, The Continue reading…
How To Increase Conversion Rates Through Testing
Marcy Zuendel | April 5th, 2011
Wpromote’s latest panel was a huge success at SES (Search Engine Strategies) New York — not one empty seat in the house! Speakers Michael Mothner, Founder & CEO of Wpromote, and Michael Stone, VP of Sales & Strategy, did exactly what they set out to do; share their ‘Secret Sauce’ to achieving superior SEM results. From testing, to Facebook advertising, to crafting the right message, The 6 strategies For Superior SEM Results prezi provided great examples and client case studies that explicitly portrayed easy ways to start improving one’s online marketing efforts. Attendees left with actionable tips that could be immediately implemented into their campaigns and also some delicious Gummi Hamburgers, symbolizing Wpromote’s ‘Secret Sauce’ of course. After great feedback and many requests, we decided we would break this prezi down into 6 sections and share it with those who were not fortunate enough to attend the conference. So without further ado, here is part 1. 1.) Always Test Everything. Too often websites are created and never properly tested. Through continuous testing, we have learned that even small changes can yield enormous impact, and as such is an integral and ongoing component to even the highest performing online campaigns. There are a plethora of tools out there that will make the testing process as painless as possible; we recommend Optimizely, Google Website Optimizer, and Adobe Test Target. A few of the elements we suggest testing are: Headlines Images Forms Buttons Calls To Action Stayed tuned until next Tuesday for Part Continue reading…
Tags: Conversion optimization, google website optimizer, landing page testing, SES New York
Posted in Online Advertising, PPC | 1 Comment
Austin, TX – March 7-9th, 2011: Takeaways From Pubcon South 2011
KRONiS | March 14th, 2011
As the Farmer’s Update / Panda Update became a huge issue of discussion for both the SMX San Jose conference (also happening March 7-9th, 2011) and Pubcon South 2011. As all of this took place from March 7-10th, 2011, I thought we should address the Farmer’s update fallout first and get it out of the way to move on to other interesting topics! Here’s all the Farmer’s update information you need in one spot. summarized: Farmer’s Update / Panda Update: This update was initially called the Farmer’s update by Danny Sullivan and it’s now been revealed the internal name at Google was the Panda update. (Source Distilled’s Tom Critchlow). This next link is a great read / exercise for website owners with access to their analytics accounts who are concerned that they may have been directly affected by this update or would like to know how to check if they have. You’ll find a ‘step by step’ walkthrough of how to do this. (Written by SEOMoz’s Rand Fishkin click the image to read the post) (Source: http://www.seomoz.org/blog/googles-farmer-update-analysis-of-winners-vs-losers) Points Of Interest: Pages With Substantial low quality can cause the rankings for an ENTIRE site to decline (even if it has OTHER very high quality pages) Best Practice Is To Re-Evaluate Your Site & Look For Poor Quality Pages (e.g. anything that is not useful, poorly written, non-unique, or thin) and remove them Pay attention (finally) to the overall ‘user experience’, design and site ‘usability’. Be sure not to have an overly Continue reading…
Tags: 2011, austin, austin tx, pubcon, pubcon 2011, pubcon south, pubcon south 2011, pubcon texas, search engine marketing conference, search engine optimization, sxsw, texas
Posted in Conference Recaps, Internet News, Online Advertising, PPC, SEO, SEOAudit, Social Media, Trade Show Recaps | No Comments
Supporting Your Social Media Campaigns With Fundamental SEO: Part Two
KRONiS | February 24th, 2011
Why does Twitter help your clients? It’s the POTENTIAL to engage client’s customers daily. Without Clogging Their Inboxes! For part two, I will be covering best practices and smarter ways to use Twitter, to enhance potential engagements with customers. Twitter: Here are some DON’Ts while using Twitter: (They seem to outnumber the DOs!) Don’t use a hashtag (#searchterm) unless necessary (can be spammy). Don’t use more than 2 or 3 hashtags EVER – it can be spammy and cause people to unfollow you. Don’t use all 140 chars! Leave it around 100-120 allowing people to retweet with comments. Don’t tweet more than once every 15 mins. Don’t Fly by the seat of your pants (unless retweeting, always follow the 2nd doc spreadsheet) Don’t reach out to people a second time unless you have value to offer them! Don’t be unclear: e.g unclear: “OMG! This is amazing + link” e.g. clear: “Who new a kid from Jersey could beat a Russian expert at chess [VIDEO] +[LINK]” The following outlines some best practices to grow your twitter follower count the natural way (The Right Way!) Create An Email Signature: Easy to do, but easy to forget. Include your twitter name in your Email signatures: ‘Follow me on twitter’, ‘Follow my company on twitter’. #FollowFriday: This is Not Spam. Actually a digital ‘Thank You’ vouching ‘account realness’ to others you may have recently encountered. Run Contests: e.g. Radio Stations, can tweet out some strange phrase, then callers call in… they say it and Continue reading…
Tags: SMO, supporting SMO with SEO, Twitter
Posted in Blogging, Conference Recaps, Internet News, Online Advertising, SEO, Social Media, Twitter | 1 Comment
Supporting Your Social Media Campaigns With Fundamental SEO, The Smarter Way: Part One
KRONiS | February 23rd, 2011
In late 2010 and recent 2011 months, I attended several conferences and created some internal presentations for employees here at Wpromote Inc. These are highlights from what I felt was important to share with the world to learn from. It also may help answer some of our current and future clients questions about what is important. A lot of this is NOT SEO, but common sense. Doing everything will increase your overall presence on the web, so I consider it part of the job to include things like Social Media Profile Management. Smarter Ways to Use: Linkedin: Although many people have accounts, not so many people realize just how powerful LinkedIn can be to your search marketing business. If you complete your full profile you find that you can actually add 3 links that will benefit the sites you link to with the anchor text. Trick: Be sure to choose to edit your website with the ‘other’ selection choice and create custom links with keywords in the anchor text. (otherwise it will just read ‘My Company’ and no one is targeting ‘My Company’!) Other LinkedIn Tips: Personal: Highlight Ways To Showcase Your Work. For Example, as an SEO Expert: 1. I want to show how my approach to SEO is unique 2. List some impacting accomplishments / results for real clients. 3. Somehow show by example (blogs?) my passion for my work. Business: Create Business Profiles for Clients Encourage staff of company to complete full profiles Build a solid company profile Create Continue reading…
Tags: facebook, LinkedIn, seo 2011, SMO, supporting SMO with SEO, Twitter
Posted in Blogging, Conference Recaps, Internet News, Marketing, Online Advertising, SEO, Social Media, Twitter | 4 Comments
