Comments on: Understanding the Content Marketing Trend: 5 Questions to Ask Before Spending a Dime on a Case Study, Webinar, or White Paper http://www.wpromote.com/blog/marketing/content-marketing-marketing/understanding-the-content-marketing-trend-5-questions-to-ask-before-spending-a-dime-on-a-case-study-webinar-or-white-paper/ PPC Management & Search Engine Optimization (SEO) Industry News Blog From Wpromote Tue, 07 Feb 2012 18:43:10 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Michael Block http://www.wpromote.com/blog/marketing/content-marketing-marketing/understanding-the-content-marketing-trend-5-questions-to-ask-before-spending-a-dime-on-a-case-study-webinar-or-white-paper/comment-page-1/#comment-132170 Michael Block Fri, 05 Feb 2010 19:14:49 +0000 http://www.wpromote.com/blog/?p=4214#comment-132170 Great article. Another question to ask is, "Are my expectations reasonable?" I've seen people print out projections and then stick to them as if they were fact. "If we can just get 20 leads/day at $10/lead, we'll be millionaires by June!" Really? Well, while we're being unrealistic, why not bump the projections up to 40 leads/day at $5/lead? Then you'll be a millionaire by April! I'm kidding, of course, but setting goals and working towards them is much, much more valuable when the due diligence is done objectively and realistically. Great article. Another question to ask is, “Are my expectations reasonable?” I’ve seen people print out projections and then stick to them as if they were fact. “If we can just get 20 leads/day at $10/lead, we’ll be millionaires by June!” Really? Well, while we’re being unrealistic, why not bump the projections up to 40 leads/day at $5/lead? Then you’ll be a millionaire by April!

I’m kidding, of course, but setting goals and working towards them is much, much more valuable when the due diligence is done objectively and realistically.

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