2009 was a lot of things, but one thing is wasn’t? Boring. As we’ve said before, A LOT happened this year, and the bloggers here at Wpromote worked hard to keep up. We hope we succeeded in providing you a valuable and entertaining mix of content.
As we approach the beginning of a new decade, let’s take a look at six posts from The Wpromoter that highlight some of the most important online news from 2009.
- The Google Witchhunt
Calling it a ‘witchhunt’ is probably extreme, but let’s face it – everyone had a reason to sue Google this year. Whether Google is at fault is not for us to decide – we’ll let the courts handle that. Get an overview of some of Google’s battles from Michael Block, Wpromote’s VP of Client Services and resident PPC expert, in “Tues News: 6/30 (Google vs. Everyone Edition).”
- The Quest for Better ROI
A recession year in terms of spending on advertising, everyone was looking for ways to increase ROI. The beauty of online marketing tends to be accountability, but another huge benefit is the ability to make nominal tweaks and notice relatively instant results. Check out this roundup from Wpromote’s President and CEO, Mike Mothner, called “8 Things You Aren’t Doing That Will Boost Your SEM Results.”
- The Twitter Phenomenon
Twitter made it cool to ‘do you’ in 2009. If you’re still unsure what all the fuss is about or simply want a better understanding of the microblogging service that took the world by storm, check out my post, “Tweeting to Transparency: 4 Reasons to Be Who You Are in 2009.”
- The Viral Marketing Explosion
It’s effective, powerful, and ‘cool.’ It has that ‘everybody’s doing it and so should we’ cache to it. But viral marketing is not a paint-by-the-numbers tactic, and poorly executed viral campaigns can cause a brand more harm than good. Get some tips from Jesse Bouman, Wpromote’s Viral Marketing and Social Media Manager, in his informative post, “3 Common Viral Marketing Mistakes and How to Avoid Them.”
- The Broadband vs. Broadcast Battle
Another big development this year was the growing popularity of online video and the effect it had on consumer viewing habits and the broadcasting industry as a whole. Get an overview of the way online video is changing the TV game in my post, “Hulu Desktop App Challenges Cable Networks.”
We hope you enjoyed this recap. Here’s to more great content, and lots of success in 2010! Happy New Year!