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Part 2 of the 6 Strategies For Superior SEM Results prezi covers the highly trendy topic of Facebook advertising.  This segment will provide you with great tips and tricks you can implement into your campaign, to get the most out of your Facebook ads.

Advertising on Facebook has proven to be both profitable and incredibly powerful.  We attribute the success of our clients campaigns to running Facebook Advertising to the ability to hyper-target their ads to the exact demographic they want to reach.  Facebook’s ad serving platform will match your ads to users who “like” your product (or related product that you are targeting), show similar interest to the ones you are targeting in their profile, or mention your product in your status updates.  When you are crafting your ad, here are a few best practices to keep in mind:

  • The more specific the message the better
  • Test many different variations
  • Refresh creative over time

Stay tuned for next Tuesdays post, Part 3 of 6 – Infographics.

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