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Google Takes On TV Ads
Christian Vuong | May 1st, 2008
Yesterday Google announced the public launch of Google TV Ads, which is now available to all US-Based advertisers.
Google TV Ads works for both advertisers with existing commercials and ones without. For those without ads Google has setup an Ad Creation Marketplace (ACM) where advertisers can send in project bids to industry professionals to take care of the entire Ad creation process. To sweeten this deal, for a limited time Google is offering to cover up to $2,000 of the ad creation cost made through their ACM.
Ad Pricing
Ad pricing is based on the maximum cost-per-thousand impressions users are willing to pay to have their ads run and advertisers only pay when the ad airs.
Ad Targetting
Google is letting users target ads to run on specific TV programs, but also has advanced features to hone in on program descriptions, cast, genre, titles, and more.
The Small Business Gap
While it’s unlikely that large companies like Nike or McDonalds will ever set foot into Google’s ACM, ACM provides a great starting point for small and local businesses looking to advertise on TV. By offering traditional mediums of advertising together with online advertising, Google has closed the loop and essentially created a one-stop for business advertising needs.
Google Now Offers:
- Text Ads
- Image Ads
- Local Business Ads
- Mobile Ads
- Radio/Audio Ads
- Newspaper/Print Ads
- TV Ads
Will their next step be into magazines, podcasting or billboards? Or are park benches and bus stops more likely?
Only time will tell, and we can only hope ads that come out of the ACM will be as funny as this one.
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I think this will be interesting to see how this new offering affects spot runner and other firms. I am sure this gives them cause for concern, but I suspect it wont have a huge impact on their business over time.
Despite Google’s prowess over all things search and it’s incredible technology platform, I do not see this having much of an impact. Similar to Google Print (newspaper ads), Google Audio (radio ads), I predict very little large scale traction of the Google TV product.
Google Temporary Tattoo Boxing ads are the future!