Google Dominates Worldwide Search


On the heels of Mike Block’s post about Ask.com and their 3% market share, comScore Inc’s new study estimates Google’s market share has grown to 60% worldwide and 50% in the United States.

“According to comScore’s qSearch 2.0 service, more than 37 billion searches worldwide went through Google in August. That’s about 60 percent of all searches, higher than Google’s 50 percent in the United States.”

Google however, is not number one everywhere. In China, Baidu.com remains the dominant search engine and their share in the Asian market is enough to rank them in the Global top 5, according to comScore Inc.’s inaugural report on worldwide search patterns.

Clearly the biggest room for market growth for both Google and Yahoo is in China. While Google clearly dominates Yahoo in the US and Europe, Yahoo recently added to their internal push of growing their reach in China by announcing that they will buy 10% of the shares in the initial public offering of Alibaba.com. AliBaba.com is the business-to-business unit of China’s biggest online retailer. Yahoo already owns a 40% stake in Alibaba.com Corp.