Comments on: 8 Things You Aren’t Doing That Will Boost Your SEM Results http://www.wpromote.com/blog/google/8-things-you-aren%e2%80%99t-doing-that-will-boost-your-sem-results/ PPC Management & Search Engine Optimization (SEO) Industry News Blog From Wpromote Tue, 07 Feb 2012 18:43:10 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Mike Block http://www.wpromote.com/blog/google/8-things-you-aren%e2%80%99t-doing-that-will-boost-your-sem-results/comment-page-1/#comment-107498 Mike Block Fri, 03 Apr 2009 17:29:32 +0000 http://www.wpromote.com/blog/?p=2534#comment-107498 I love these tips and so many people are guilty of not adhering to more than one. Truly almost anyone can get some sound advice out of this article. Another tip I love is "Recapture Your Brand!" Make sure to dominate as much real estate on your branded terms as possible, whether it's through SEO, PPC or other means. Use your brand to give users options. If you own Acme Widgets and a user searches for "Acme Widgets" in Google, you may very well dominate the natural results. However, it will almost certainly be a link to your home page, which may not be what the user was looking for. Use a PPC ad to display an amazing deal on your site and funnel users directly to that landing page. This allows you to give users an option to purchase your widgets earlier in the process as well as keeps competitors like Ajax Widgets from grabbing valuable real estate on your branded keyword! I love these tips and so many people are guilty of not adhering to more than one. Truly almost anyone can get some sound advice out of this article.

Another tip I love is “Recapture Your Brand!” Make sure to dominate as much real estate on your branded terms as possible, whether it’s through SEO, PPC or other means. Use your brand to give users options. If you own Acme Widgets and a user searches for “Acme Widgets” in Google, you may very well dominate the natural results. However, it will almost certainly be a link to your home page, which may not be what the user was looking for.

Use a PPC ad to display an amazing deal on your site and funnel users directly to that landing page. This allows you to give users an option to purchase your widgets earlier in the process as well as keeps competitors like Ajax Widgets from grabbing valuable real estate on your branded keyword!

]]> By: Chris Laub http://www.wpromote.com/blog/google/8-things-you-aren%e2%80%99t-doing-that-will-boost-your-sem-results/comment-page-1/#comment-106770 Chris Laub Thu, 02 Apr 2009 00:19:01 +0000 http://www.wpromote.com/blog/?p=2534#comment-106770 This should be a good sales tool! This should be a good sales tool!

]]> By: Gina http://www.wpromote.com/blog/google/8-things-you-aren%e2%80%99t-doing-that-will-boost-your-sem-results/comment-page-1/#comment-106717 Gina Wed, 01 Apr 2009 21:20:00 +0000 http://www.wpromote.com/blog/?p=2534#comment-106717 I wanted to be the first comment on your amazing presentation! Top notch! I wanted to be the first comment on your amazing presentation! Top notch!

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