So in writing my previous post about eBay’s trademark bidding, I noticed something interesting: eBay does not rank as highly as one would expect for auction-related keywords in Google.
To me, this is somewhat shocking. eBay is synonymous with auctions, even used as a verb (“just eBay that!”), and yet, by looking at Google’s search results, one would now know this. Here are some of eBay’s rankings
- “online auctions” – #6
- “computer auctions” – #9
- “auction” – #6
- “auctions” – #71
Granted, being on the first page for “online auctions” is nothing to scoff at, but this is eBay! They *are* online auctions. uBid is #1 for this term, though most users have never heard of or used uBid I would imagine. I would guess that eBay is expending no effort at SEO, and uBid is making a major push. However, this points to the vulnerability of Google’s ranking algorithm. I don’t think that anyone would argue that uBid is a more relevant or respected resource than eBay for “online auctions”, which is the fundamental basis for how Google’s algorithm ranks sites: relevance and respect.
For the keyword “auctions”, for which eBay ranks on the 7th page, this is nothing less than incorrect, and I cannot fathom how Google’s algorithm is computing that result.
Altogether it boils down to the fact that SEO is not dead (despite cries around the web over the years that this is the case), and that eBay, in what might have been misplaced trust in the Google algorithm or a tad bit of arrogance, is losing out on what rightfully “should be” their top search engine rankings.