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Archive for the ‘Daily Non-News Stories of Interest’ Category
New Tools That Make A Difference
Kevin Burns | December 14th, 2010
In the near future, deforestation could lead to our last white Christmas. This is true because leveling our carbon absorbing forests is the number one contributor to green house gas build up. This growing problem is a top priority for tropical countries around the world, and because of the immense size of this issue people and companies from around the world are contributing time and money to the cause. One company that can handle the amount of data that needs to be compiled and reviewed constantly in order to keep track of our changing forests is Google. Through a new program called Google Earth Engine users can stay up to the moment with current changes and long term trends of global deforestation. This blog will be covering the tools scientists around the world are using to help perserve our rain forests and a few other recently release tools that you can use to influence the world you live in. Google Earth Engine was launched on December 2nd at the International Climate Change Conference. This new Google tool compiles 25 years of satellite images to help scientists around the world compare our forests over time. Google is also working closely with indigenous tribes of the Amazon forests in Brazil, by providing them with tools to monitor their forests. These tools include android phones that help specify location and devices that help indicate a lower amount of carbon-dioxide where the preservation of trees is taking place. Google is also working closely with Carnegie Institute of Science, and together they have developed a tool called Continue reading…
Optimize Your Shopping Experience
Kevin Burns | October 11th, 2010
Free time is hard to come by these days, so getting a chance to shop or find a great deal is something that can only happen on my lunch break. Lately though, a few new websites have made shopping online and finding a wide variety of deals more convenient even if you only have a minute. In this blog I will be connecting you with the easiest way to save money and the most interesting ways to find the hottest new trends, before they even get off the runway. Chances are you are logged into Facebook as you are reading this, and throughout the day Facebook will consume a considerably large amount of your bandwidth. Companies are more than aware of this, they are taking advantage of the fact that a large majority of their potential clientele is all grouped together in one area. While you are checking out fan pages for the NBA, UFC, or other various companies you can also purchase clothing and memorabilia through shopping carts integrated into Facebook. YouTube is teaming up with companies to provide unique shopping experiences for customers. Last week French Connection launched YouTique, which gives users a personal stylist at only the cost of a click. Once the well-informed British stylist has walked interactive customers through French Connection’s newest releases links are provided for each article of clothing. The Burberry Spring / Summer 2011 fashion show presented customers with an innovative way to shop for their new favorite pieces for the upcoming seasons. Continue reading…
Increase Your Website’s Reach With SEO
Kevin Burns | September 13th, 2010
This week I will be focusing on two untapped and increasingly important aspects of our society, and analyzing the benefits of each. There is no correlation between these two extremely helpful constructs of our society, except for the fact that with the education gained in this blog meaningful improvements can be gained in our personal and professional lives. The first element of this blog, farmers markets, can benefit our health, the environment, and is available in cities across the country. The second focal point of this blog is less of a physical object and more of a group of tactics that is quickly becoming common knowledge for companies that utilize the Internet as a place of business, it is search engine optimization (SEO). In the next 300 words I will provide quick and easy ways to find the most convenient farmers markets around you, and display ways for you to take advantage of basic SEO steps through illustrating tactics that farmers from farmers markets should implement with their website. First and foremost I want to give you the tools to locate the nearest farmers markets to you. These weekly or bi-weekly opportunities to buy produce directly from the farmers who grow it enables you to support local business, control the foods that you eat, and support business that believe in preserving the environment. Go to this website www.localharvest.org and type in your city. You will be provided with farmers markets in your area, restaurants, grocery stores and food based events Continue reading…
Social Media Caters to Democratized Entertainment
Kevin Burns | August 30th, 2010
This year’s Emmy Award Show had the most tech savvy host the show has ever seen, and this was no mistake. Jimmy Fallon has been integrating The Emmys with Twitter, Facebook and other social networks since last week, motivating fans to get involved in the whole experience. Jimmy Fallon included his his over 2 million Twitter followers by reading their Tweets on live TV, and by giving them insights to what hosting The Emmy Award Show is like. This blog will be discussing the democratization of TV and other outlets of media, and providing you with the tools to get the vote of popularity. Making an award show entertaining is no easy feat, but with a lot of hype and attempts at hilarity this year’s Emmys came really close. This year’s opening performance featured a large variety of TV stars, such as Betty White, Tina Fey, Jon Hamm, and Jorge Garcia from ‘Lost’. The main idea behind this all inclusive opening act was to perform in a Glee Club competition, and the song they chose to recreate was The Boss’ Born To Run. After watching the entire opening act it occurred to me that they we able to combine an American icon; Bruce Springsteen, the Glee club, stars from hard hitting dramas, hilarious comics and flamboyant fashion designers. The show opened with a very approachable cast because a member from each genre was present, so immediately all TV fans felt like they were being catered to in some way. Engaging Continue reading…
Contextual Advertising with PPC Campaigns
Kevin Burns | August 23rd, 2010
Where you get your information can say a lot about who you are and what your interests are. With the plethora of information available today relying on one news outlet almost seems impossible, but if that happens to be the case for you please use the content of this blog to become more familiar with the abundance of information that is at your fingertips. This blog will provide a wide variety of outlets for general news, niche updates, and a look at news filters that publish content for specific demographics. For any online marketers out there this blog will also show you how to find the specific venue or audience to speak to for PPC campaigns based on various online analytics. According to my Google analytics Weather.com is one of the most visited news websites right now, but because this blog is written from Los Angeles I will have to trust Google that this is an essential website across the country. The runner up for the most visited news website is CNN.com. Not a big surprise, given that CNN is a Turner channel, which is owned by the conglomerate TimeWarner. CNN has the resources to provide coverage of events around the world, so why wouldn’t they have a commonly known and relied upon website. One of the most popular newspapers in the United States also has the third most visited news website, NYTimes.com. The next two most popular news websites are The Huffington Post and Foxnews.com. These two websites typically Continue reading…
Start an Online Buzz with PPC
Kevin Burns | August 2nd, 2010
Are you trying to promote an event? Are you looking for the most entertaining way to spend your day? Then look no further because this article has every website, email update, blog and tool for staying in the loop and ahead of the crowd. Let’s start with finding a great party first, then we’ll move on to how you can promote your own. Here are a few websites that highlight the most exciting events happening in your city. Thrillist does a great job of updating you on restaurant openings, coupons for local activities, all types of events, new products relative to your preferences, and news appropriate for your demographic. Thrillist provides these services for Los Angeles, Las Vegas, Chicago, New York, London, and many more cities across the globe. This extensive collection of prudent information pertaining to party goers is also an essential tool for vacations, so you don’t look like such a tourist. If you enjoy having a good time, all the time, then check out (your city).going.com, for example losangeles.going.com. This website is very similar to Digg, or the organic search functions of Google, because the most popular events stay towards the top of the page. Here is a quick collection of websites that aggregate announcements of local events, parties and concerts; Urbandaddy.com, gets you in the know, RunDown.com, allows you to stay up to date with great events and the latest viral sensations, DailyCandy.com, is for the ladies and fashionable conscious, and for the most comprehensive collection Continue reading…
