The Wpromoter is proud to announce our first official Client Guest Blog, courtesy of Eva Wallace of StacksandStacks.com. We’re happy to have her represented here, and look forward to future posts! As manager of the StacksandStacks.com web team, I head up some of our research on Search Engine Optimization. Our team has learned about keywords and keyword phrases, Meta titles and tags. We even helped with our pay-per-click ad writing campaign, but I digress. The fruits of our labor definitely paid off: we ranked #1 for many of our keywords in Google, and hit the first page of Google search for dozens more, advancing our business in ways we never knew possible. Then several months ago, our business website underwent a major overhaul. A new site design, new page layout, all-new category structure – it was a work of art, really – we were all very excited when we launched! … Continue reading
Category Archives: Yahoo!
5 Last-Minute Ways to Boost Your Holiday Search Engine Marketing Results
by Michael Mothner Founder & CEO Wpromote Inc. Yes, it is true that major e-tailers and businesses with big online Holiday pushes started planning many months ago. Fret not; it is never too late to enhance the Holiday results of your search engine marketing campaigns! This article is designed to give you some easy to implement ideas to help get more bang for your buck this season. With today’s challenging economic environment, everyone can use a boost! 1. Get Some Last-Minute Inbound Links The organic ranking algorithms of Google, Yahoo! and MSN all place great weight on the quantity and quality of inbound links from other websites to site when determining rankings. When we recently launched an SEO and PPC campaign with a major shoe retailer, the first thing we set out to do was leverage their relationship with their suppliers to get in-bound links. A link from UGG.com to … Continue reading
Why you should join LinkedIn today
The MySpace/Fox deal of 2005 took some users by surprise, but MySpace’s 580 billion dollar payday was instrumental in quantifying your identity and setting a price tag on your virtual identity. Three years later, LinkedIn has taken that valuation to heart. Although you may have missed the news amidst the excitement of the last two weeks, the social network boasting over 30 million professionals and a user base that represents every company on the Fortune 500 list unveiled its new and presumably fruitful business model: social surveys. How social networks make money (for now) Ever since sites like Facebook and MySpace became the relative norm, social networks have been trying to make money in a variety of ways – from market research to advertising, the longterm value of which has been hotly debated, due to the thinking that people don’t login to Facebook to shop. While recent reports show that … Continue reading
Google Promotes Literacy by Stealing
It’s a sad day when a mega-company like Google has to resort to stealing in order to get people reading. I commend them. Last week, after three years of litigation, Google announced a $125 million settlement to two class-action copyright infringement lawsuits filed against them in 2005, the first by the Authors Guild, and the second by five major publishing companies representing the American Association of Publishers (AAP). Plaintiffs claim America’s favorite search engine published copyrighted work online without obtaining the rights (see Google Book Search). Since it published only snippets of these works, Google claims its actions were in line with copyright infringement laws, but this proved to be a weak defense. About Google Book Search Launched in 2004, and with the eventual cooperation of over 28 libraries and 20,000 publishers, today Google Book Search publishes digitized snippets and bibliographic information for copyrighted works, previews of works included in … Continue reading
Yahoo’s Fantasy Football Flub
[Edit: I just found out that you can upload custom pics in Yahoo fantasy leagues, however, the Flickr integration, I feel, is still relevant. My apologies for the mistake.] I love me some football! And, like most Americans, what I really mean is that I love watching and following football and drinking beer while watching and following football. Of course, I seldom play, but why would I play when I’m in four fantasy football leagues? I’m not a player, I’m a General Manager four times over! I’m much too busy to burn any calories on the field. Of the four leagues, three of them are through ESPN and one of them is through Yahoo. It may sound stupid, if you don’t play fantasy football, but this kind of traffic is huge for both ESPN and Yahoo, really inflating their page view numbers which are key to driving ad revenues on … Continue reading
Yahoo: Licensed Relationship Therapist?
Yahoo, do these jeans make me look fat? Yahoo has turned into the Cosmo of the Internet. Headlines telling us: how to lose a man or women, how to have fun being single, how to lose weight and how to keep a relationship strong. Since when has Yahoo become the forum for this objective information? The number one search engine (by far) is Google; however, I still use Yahoo because I enjoy their quick home page articles. They create a visually capturing, easily navigable, and constantly updated page for the latest in news, sports, and entertainment… plus I hear they have a real search engine still. Whenever I turn on the computer for the day, I always hit my quick Yahoo tab and check the breaking news. Plus, if any bear has fallen out of a tree, onto a trampoline and then onto the ground, I’ll know about it. Basically … Continue reading