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Archive for the ‘Wpromote’ Category
Phone Tracking… Can You Hear Me Now?
Mike Stone | September 12th, 2007
So if you are anything like me, you are neurotic about your Paid Search campaigns and all metrics associated with the account performance of your search campaign. I need to know all relevant data at all times. Not only do I find that I am searching user footprints on my site, I am curious as to all possible search strings that generate visits and most importantly, the terms that lead to conversions. Lately, I am encountering increasingly more users who are obsessed with their search data like me, save one big difference; they are not tracking phone calls. I find this to be a very interesting trend. The constant evolution of the Paid Search market has created the need for a much savvier advertiser. Users have a stronger need to carefully watch analytics, conversions, and other metrics in order to maximize on the effectiveness of their campaigns. On a daily basis I talk to these types of individuals who are obsessed with metrics, yet when I ask about cost per call tracking, they all draw a blank. Tracking calls to keywords is a crucial step in maximizing the value in any search campaign. Phone calls can often be much more valuable than the lead form conversions and for a number of online marketers, make up a significant portion of total sales. At Wpromote, tracking both online as well as phone conversions is absolutely key to evaluating the performance of a campaign, and we have built this functionality into our search Continue reading…
Wpromote Ranked #62 on Annual Inc 500 List
Mike Mothner | August 23rd, 2007
Today is an exciting day! In a true testament to how terrific a team we have here at Wpromote, we have been named to the esteemed Inc 500 list fo 2007, which honors the fastest growing private companies in America. Our ranking for 2007 is 62 and marks our first (though hopefully not our last) appearance on the Inc 500 list. Additionally, I was lucky enough to be profiled as one of the youngest CEO’s with companies in the Inc 500. Beyond being 62 overall, we were also ranked 5th in the Los Angeles region and number one overall for search marketing firms, which we are tremendously proud of. So to all of the team here at Wpromote, congratulations! This is a well deserved accolade. And to all of our valued clients, we would not be here without you. Save this Post!
The March Madness Productivity Loss Debate
Mike Mothner | March 15th, 2007
It seems that each year in early March, I come across the same piece of “news” regarding a new study calculating the domestic productivity loss of the American worker due to time spent during work on the NCAA March Madness tournament. This year I found it here, here and here (and this is just day 1 of the tournament), with the venerable firm of Challenger, Grey & Christmas providing us with the inconceivably large amount of $1.4 Billion of lost productivity. Looking at this impossibly large number, employers — like us! — should be up in arms, banning visits to sports web sites, ripping down the office pool and making sure that Wpromote is not losing it’s fraction of that $1.4 Billion! Alas, when I manage to calm myself down, rational thought prevails. Specifically, a few of my gripes about these somewhat sensationalist journalistic techniques (throw out a big, easily quoted number into a headline and hope it is swallowed whole): The calculation itself is a bit absurd. It goes something like this: Minutes Spent Per Day on basketball websites * pay per minute * days of the tournament * the working population = A huge number. However, this implies that all other factors remain untouched. In other words, it assumes that nobody stays later or cuts lunch short to make up for lost time and that people aren’t simply rearranging other periods of time that were otherwise “lost” on other time-wasting online endeavors. The implication of putting an actual Continue reading…
The Search Insider’s First Post
Mike Mothner | March 8th, 2007
Well, it all has to begin somewhere I suppose… I admit, The Search Insider is late to the blogging game. It’s the third month in 2007! Maybe I have been scared to begin blogging because I have an addictive personality and have been afraid of losing myself in it. Maybe I have just been too busy in this crazy game of search marketing. Maybe I was just lazy. Maybe a little bit of everything. However, there is a beginning for everything, and this is the uneventful beginning to The Search Insider. A little about me. My name is Mike Mothner, and way back before Google was a household name (in fact, back when they had no idea how to make any money off of their little upstart search engine), before PPC, before blogging and YouTube and MySpace, I began Wpromote providing a service to help new websites get listed in the search engines from a little dorm room desk at Dartmouth. Seven years later, Wpromote is now a leading search engine marketing firm serving thousands of clients worldwide, and one of the foremost authorities on paid search. The purpose of this blog is to open up a bit, share our industry insights and thoughts, changes in technology, online advertising and all things search. I hope to begin an exciting interaction with our clients, industry peers and anyone who wants to learn more about the crazy world of search. So let me know what you think! I have more ideas for Continue reading…
